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A big wave of pure electric MPV is coming a new opportunity for the "big guys"?

As pure electric vehicles bloom everywhere in China, more and more pure electric vehicles come to our side, but we may ignore a model, that is, pure electric MPV, you don't think this is very absurd, after all, those pure hardcore off-road vehicle Humvee, Ford F150 They have already had a pure electric version, although in our minds there will be doubts, will this car still be the original flavor? But it also tells us that in the age of electrification, nothing is impossible. And at present, with the opening of the three-child policy, more and more families will choose an MPV model as a family car, so the question is, why is there not much pure electric MPV on the market? What kind of surprises will the follow-up pure electric MPV bring to us?

A big wave of pure electric MPV is coming a new opportunity for the "big guys"?

The development process of MPV models in China

The earliest MPV models that the Chinese people came into contact with, in fact, are what we call "vans", Songhuajiang, Changhe, Dafa, these models shined in China at the end of the last century, they are actually from Japan's K-car, this kind of car was the earliest commercial in China, such as the domestic "yellow noodles", and later because this model is cheap, large space and flexible, both can attract passengers and pull goods and other characteristics of people's favorite, this model can also be regarded as the earliest domestic MPV model.

A big wave of pure electric MPV is coming a new opportunity for the "big guys"?

This is also why many people like to call the real MPV model a big van later, because the two are very similar in terms of design style, and because the MPV was not popular in China at that time, until a few years later, a large number of MPV models entered the country, and people realized what is called real MPV.

A big wave of pure electric MPV is coming a new opportunity for the "big guys"?
A big wave of pure electric MPV is coming a new opportunity for the "big guys"?

And at that time, the Chinese people paid more attention to face when buying a car, the MPV was not so formal compared to the ordinary sedan, and compared with the SUV model, there was no such rigidity, so it would be in such an awkward position, and its advantages of large space and good riding comfort were ignored. There are many people who say that even now, MPV models can also be replaced by 7-seat SUV models, in fact, it is not, the rear space and ride comfort of the seven-seat SUV are completely incomparable with MPV models, short-distance emergency is no problem, long-distance, MPV models are undoubtedly the best solution.

A big wave of pure electric MPV is coming a new opportunity for the "big guys"?
A big wave of pure electric MPV is coming a new opportunity for the "big guys"?

Specifically, the current domestic MPV market, or several models dominate the world, GL8 is still the hegemon of this level, from the sales point of view alone is far ahead of other models, rather than saying that it is a car, it is better to say that it is a car series, the car series is divided into three models: land business class, Lu Zun, Avenir Avia version, the price from the lowest 232,900 yuan to the top of the 533,900 yuan. It can compete with almost any competitor, and it is considerable that this car is very suitable for both commercial and domestic use.

A big wave of pure electric MPV is coming a new opportunity for the "big guys"?

In fact, Buick GL8 can be called one of the earliest joint venture MPV models in China, in December 1999, the first domestic GL8 was officially off the production line, but also filled the gap in the domestic market MPV model at that time, in line with the preconceived concept, this car also has a good performance in the market, after more than twenty years of wind and rain, this car can still stand at the top of the MPV sales list, it is not easy. Of course, the Buick GL8 also has hard power, first of all, its space, much larger than the same level of 7-seat SUV, many 7-seat SUV in the third row of people, the trunk has almost no extra space, and GL8 can also put down a few suitcases, in addition, is the excellent comfort, although the current land first class is still the bottom of more than a decade ago, but its riding comfort is still very good.

A big wave of pure electric MPV is coming a new opportunity for the "big guys"?
A big wave of pure electric MPV is coming a new opportunity for the "big guys"?

Mention of Odyssey, we have to mention its brother model - Alexand, although the first generation of Alexand its direct competitor is Alpha, but in the process of development, gradually fell behind, the current domestic Ederson and Odyssey is the same platform, and these two brothers do have a good performance in the market, the whole series of hybrid, worry-free and fuel-saving, less failure rate, and the retention rate is extremely high. Overall also a good model.

A big wave of pure electric MPV is coming a new opportunity for the "big guys"?

In addition, in this level of MPV models, there is another model is also very good, that is, Senna, Senna actually belongs to the same platform as Alpha, but Senna is a model built for the North American market, its biggest advantage is big! Although this car was only introduced to The country through parallel import channels before, it does not hinder its excellence, it is precisely because of the good reputation of the old Senna and the super high cost performance, so the new Senna will receive a lot of attention when it is domestically produced, although when it was just listed, it was criticized by many media because of too many price increases, but this did not affect the sales of this car.

A big wave of pure electric MPV is coming a new opportunity for the "big guys"?

At this level, there is also a force that cannot be ignored, that is, Mercedes-Benz V-class and Vito first talk about Vito, you can understand it as a simple version of the V-class, but the whole vehicle uses a long-axle version of the V-class body, the advantage of this is that the whole vehicle is very large, large enough to achieve a 9-seat layout, but it also has drawbacks, that is, its interior design is too simple, and even when you drive it, you will feel that you are a truck driver, but the problem is not big, many people buy it and pull to the modification plant. First of all, the interior part of the fine decoration, after the decoration, the interior is also very luxurious.

A big wave of pure electric MPV is coming a new opportunity for the "big guys"?

The V-class from the inside to the outside are revealing the atmosphere of Mercedes-Benz, exquisite, luxurious, and the whole series of standard air suspension, improve the comfort of the ride, naturally, the price is slightly more expensive than The Vito, after all, the original factory comes with fine decoration, the charge is also normal!

A big wave of pure electric MPV is coming a new opportunity for the "big guys"?

In general, Buick GL8 with early birth, car sea tactics, good reputation and other advantages, has been the leader of the domestic MPV market, Honda Odyssey and Alexand with excellent reliability and there is a large market, and the emergence of Senna undoubtedly makes the MPV market more fierce competition, compared to the fiercely competitive fuel MPV market, pure electric pure electric MPV market, there is no milestone product, who first created a dream car that is most in line with the minds of consumers, There is an opportunity to occupy this market, especially in some limited cities, which is undoubtedly a huge challenge for manufacturers.

What are the pure electric MPV?

A big wave of pure electric MPV is coming a new opportunity for the "big guys"?

Since it is a "new force of car manufacturing", then the configuration must be piled up, the emergence of the interior triple screen makes the sense of science and technology of the whole vehicle far exceed other models of the same level, and will also make the driver's "driver sense" not so strong, and the addition of air suspension can also ensure the riding comfort of the whole vehicle. In terms of power, Lantu Dreamer will launch a pure electric version and a range extender hybrid version, and the electric four-wheel drive version of the model 0-100km/h acceleration time is only 5.9 seconds, at this point, Lantu Dreamer is still very dominant, providing consumers with a variety of choices. All in all, the four-seat version of the Dreamer is definitely the existence of enhancing brand positioning, so there is something remarkable in the configuration and performance, looking at the high-end MPV market, there must be advantages in price, and the specific volume of models, that must be a seven-seat version, but for a new car-making force, the launch of pure electric MPV is a challenge.

A big wave of pure electric MPV is coming a new opportunity for the "big guys"?

As we all know, denza this brand is BYD and Mercedes-Benz cooperation established, the first car is an electric car, but the market response of this car is not good, the second car is a "shell" BYD SUV, but did not stir up much waves, and this time Denza decided to revitalize, starting from high-end pure electric MPV models, to make itself a real high-end brand.

A big wave of pure electric MPV is coming a new opportunity for the "big guys"?

The length of the entire body reaches 5 meters 2, the price is expected to be about 500,000 yuan, from the official map exposed before, the vehicle design is still a strong business style, but in the interior design and configuration, it is its highlight. And in terms of power, Denza D9 will also be available for pure electric and hybrid two power mode models to choose from, as for the specific mileage of pure electric models, but also wait for the new car to be listed. In general, the Denza D9 is mainly for the high-end MPV market, but compared with the real high-end MPV, there is still a certain cost performance, and it will also be the main competitor of the dreamer.

A big wave of pure electric MPV is coming a new opportunity for the "big guys"?

SAIC Maxus has been deeply cultivating the MPV model market, whether it is a fuel vehicle or a new energy vehicle, it has a place in the MPV field, and I also believe that SAIC Maxus has a certain deep understanding of the MPV market and technical accumulation for so many years, and there is also the endorsement support and resource advantages of the parent company SAIC Group, which can better control the cost of the vehicle, and truly realize the cost of spending small money and doing big things.

A big wave of pure electric MPV is coming a new opportunity for the "big guys"?

In terms of power, MIFA9 is equipped with a single motor, a maximum power of 180 kilowatts, a peak torque of 350 Nm, and a 90 kWh battery, clTC pure electric mileage of up to 560 kilowatts, and next year, will also launch a model with a range of more than 650 kilometers, which can further alleviate endurance anxiety. In terms of price, the price of MIFA 9 is 26.99-37.99 million yuan, compared with the medium and large fuel MPV of the joint venture brand, the price is also an advantage, if compared with the same price model, it is superior in body size and intelligent configuration, this car can also seize the possibility of old fuel MPV in some limited cities.

What are the advantages and disadvantages of electric MPV?

Pure electric vehicles have appeared for so many years, all kinds of cars, SUVs, and even sports cars have, why can decent MPV products be counted on one hand? The first is the innovation of battery technology, the previous battery is large, it is bound to encroach on the space of the crew compartment, and the body of the MPV is very large, a MPV with a length of more than 5 meters has a self-weight of nearly 2 tons, if you add the battery, it is undoubtedly worse for the entire weight of the car, therefore, the entire driving system needs to be "key care", for the manufacturer, the pressure is not small. However, with the upgrading of battery technology, the energy density has doubled to solve the trade-off between battery life and space, so this is also the reason why each company began to introduce pure electric MPV.

A big wave of pure electric MPV is coming a new opportunity for the "big guys"?

In addition to the reason for the battery, I think there is also some relationship with the entire MPV market, after all, the MPV has always belonged to a niche model in China, and the market volume itself is not large, and the most popular model is still a model of less than 100,000 yuan to pull goods, in simple terms, the car is built well, can not be sold out can not return the cost, then this is also a "failed" model, to the earliest into the domestic Volkswagen Kaidi as an example, from the perspective of product quality, this is definitely a good car, using the most advanced PQ35 platform of Volkswagen at that time, The texture and shift feel of the entire chassis are definitely not worse than Sagitar, but from the perspective of market repercussions, the sales of this car can be described as miserable, do you think that for manufacturers, this will be a "good car"? Obviously not!

A big wave of pure electric MPV is coming a new opportunity for the "big guys"?

Third, but also a problem common to all pure electric vehicles, that is, endurance anxiety, home scenes, the general family car scene use MPV models are mostly for a family's travel, play needs, short-distance travel problems in the city are not big, if you are catching up with the small long holiday long-distance travel, then the charging problem of pure electric vehicles will become a troublesome thing, and on the commercial scene, MPV is mainly to pick up and drop off guests, but also need to run long distances, if there is really no electricity, let the guests accompany you to charge at the charging station, It's also a more embarrassing thing. But it is undeniable that pure electric MPV also has many advantages that fuel models do not have, such as its power smoothness, which is the natural advantage of the motor, even if the internal combustion engine and the gearbox are well matched, that kind of smoothness can not be compared to the electric motor. Then there is the tranquility of electric vehicles, for fans, the sound of high-speed turns is the most charming place, but in most scenes, it is still quieter as possible.

Editor's Comments:

In fact, the recent appearance of pure electric MPV is not only the few models mentioned in my article, Hongqi, Extreme Krypton, the Great Wall also have a new pure electric MPV ready to go public, compared to GL8 in the fuel MPV market dominance of the situation, electric MPV will also bring more opportunities and challenges to domestic car companies, in addition, is currently in the era of intelligence, in the intelligent driving and sense of science and technology are more favorable for pure electric vehicles, It is also a decisive factor for the domestic pure electric MPV to compete with the joint venture fuel MPV. (Photo/Text/Photo: Pacific Auto Network Kang Hongrui)

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