A medium and large joint venture pure electric SUV, based on a new electric platform, with a starting range of 545 kilometers and a starting price of less than 210,000 yuan, yes, this is the Buick E5. Of course, for this "price butcher", the outside world is also full of expectations for its market prospects.
On April 13, the new pure electric medium and large SUV Buick E5 based on the Autotronic pure electric platform was officially launched, with a price range of 20.89-278,900 yuan, which can be said to be a direct "lifting the table". Shortly thereafter, the official announced that the order for new cars had exceeded 8,000 units, and the relevant data of the order was also announced, of which 78% of users chose the mid-range version and 42% chose the long-range version.
From the perspective of order volume alone, such a performance is indeed worthy of recognition. However, from the latest April sales data released by the Passenger Association, the sales of Buick E5 that month were 713 units, which is really average, and there is a big difference from the previously announced order volume. Considering that the new car was only launched on April 13, April is not a complete sales month, and in terms of sales, it is indeed much better than those electric models of Honda and Toyota.
In contrast, BYD Tang New Energy, which has similar positioning and price, sold 12,246 units in April; Even the recently launched frigate 07, sold more than 10,000 units in April. It is enough to see that BYD is still the first choice for new energy SUVs with a price of 200,000-300,000 yuan.
In addition to BYD, such as NIO ES7 sold 809 vehicles that month; Volkswagen ID.6 X sold 876 units that month; Xpeng G9 sold 925 units that month; Avita 11 sold 1,610 units in the month; Zhiji LS7 sold 1930 units that month. As for the ideal L7 and L8 models, sales in April were 10,486 and 6,887 units, respectively.
It can be seen that the sales performance of Buick E5 in domestic medium and large new energy SUVs is not particularly outstanding, but it is not the one at the bottom. For Buick and even the entire joint venture brand, it is a phased "small victory". Of course, from the pricing of the Buick E5, it can be regarded as lifting the fig leaf of the high premium of some new energy models.
However, in the view of "CAR Road", the future market performance of the Buick E5 will not be too bad, but it will not be too top-notch.
On the one hand, most consumers are not very comfortable with joint venture brand electric vehicles, and even label them as "miscellaneous cars", including Honda, Toyota, and even BBA's electric models. The reason why Buick E5 can make a slight appearance in these joint venture brand electric vehicles is mainly because of the super high cost performance.
After all, 200,000 can buy a medium and large pure electric SUV with a wheelbase of nearly 3 meters, a range of nearly 600 kilometers, and a relatively high configuration. At first glance, it really smells good. On the other hand, Toyota's previous mid-size pure electric SUV - bZ4X, when it was first launched, sales were really dismal. After the terminal plummeted by nearly 50,000 and the starting price was less than 150,000, the monthly sales volume was only about 1,000 vehicles. Can you say that Toyota's cost performance and brand influence are not as good as Buick's? This one is clearly not.
On the other hand, despite the low price, the Buick E5 still has reservations, that is, it is afraid of killing its own fuel vehicle. Or take the Buick E5 as an example, its price is similar to its own Envision or even the Encore flag, and both the power and configuration distribution are more similar.
For example, Encore Banner, the whole series is equipped with 2.0T+9AT, and the fastest acceleration is 8.6 seconds; while the Buick E5 itself is an electric vehicle, it should accelerate much faster, but the zero hundred acceleration is still about 8 seconds, which does not give full play to the advantages of electric vehicles. And in terms of configuration distribution, there is basically no big gap, making it difficult for consumers to choose for a while.
What's more interesting is that whether it is Envision or Encore Banner, sales are higher than Buick E5. Of course, not only Buick, but also other joint venture brands, based on such considerations, they cannot be like domestic cars that let go of the "volume" and directly give you a model with full configuration, and this is an important reason why joint venture trams can't do domestic trams.
In the view of "CAR Road", the Buick E5 is very "rolled", but it is not "rolled" enough, and it has not completely opened the gap with its own fuel models. If you can't get rid of this "baggage", it may be difficult to make a greater breakthrough in market performance.