Urban SUV fights off-road, hardcore SUV plays fuel saving, car companies can really play!

The competition in the traditional market of automobiles is intense, and even now it relies more on price wars to seize users, which is by no means a long-term solution. In the past, we have also seen many car companies breaking through to some segments, striving to gain vitality in the current niche market. In the past two years, many car companies have targeted the MPV market. With the further segmentation of the market, and which segments have been favored by manufacturers, we may wish to take a look.

◆ Hybrid + off-road field

When it comes to off-road, it is basically linked to hard-core SUVs, this market is obviously a niche market, but there are not many traditional hard-style SUVs, such as tank 300, Beijing off-road BJ40, medium-grade such as Prado, Wrangler, high-end including Mercedes-Benz Big G, Defender, Land Patrol series, etc., basically in the range of 15-3 million, you can buy more favorite off-road vehicles.

　　

The traditional hardcore SUV is pure fuel power (the main gasoline, a small part of diesel), this non-load-bearing body + integral axle structure makes the hard-core SUV has the characteristics of self-weight and high fuel consumption, because many people are just needed, so high fuel consumption can only be said to endure, after all, in the traditional concept, hard SUV = high fuel consumption!

　　

In the recent hardcore SUV field, we have seen the latest solution of the manufacturer, which is to combine the hardcore SUV and hybrid system. Including the Great Wall 500Hi-T that has been listed, the newly released tank 400Hi-T, the equation Leopard 5 equipped with the DM-o hybrid system, the Mengshi 917, etc., are all typical examples of this, and there will inevitably be more hybrid hardcore SUVs entering in the future.

　　

The combination of a hardcore SUV and a hybrid can be seen as an innovation, and in addition to its power, the obvious benefit is fuel saving. Therefore, for some family users who want to buy a hard-core SUV and are worried about high fuel consumption, it is fully attractive, and the hybrid hard-style SUV will attract some additional users who are home-based/off-road supplemented to expand the market of hard-style SUVs.

◆Pure electric sports car

　　

The shrinking of the fuel vehicle market and the increasing new energy market form a strong contrast, for car companies, electrification is the future direction, whether it is the current new car on the market, or the new products exhibited at the auto show, the launch / attention of electrified products has far exceeded the fuel vehicle, whether it is tens of thousands or millions, there are many choices of electric products.

　　

A wide audience means high competition, which is the most serious market for volumes. Then in the field of pure electricity, many car companies have also taken a more personalized path, such as NIO launched ET5 T, Extreme Krypton brought 001 similar to this more personalized travel electric vehicle to differentiate the competition, high combination of gull wing doors and other cool designs to attract attention, these are all examples.

　　

However, at present, it is the pure electric civilian sports car market, which has gradually evolved from the previous coupe to more and more cool sports car designs, so as to seek development in the niche market, including Haobo GT, Nezha S, MG Cyberster, etc. are such examples, and their main price is more than 200,000.

　　

In particular, the MG Cyberster car, scissor doors, double-door convertible design, is completely a wind-pulling sports car. This kind of car is honestly not much practical, but think about it, more than 200,000 can experience the acceleration and return rate of the supercar, and it is worth it.

◆Light off-road

"I don't need to go over the mountains and do the things that the off-road veterans do, I like the fuel-efficient and comfortable features of urban SUVs, but I will be obsessed with the "square box" shape and passing ability of hardcore SUVs, after all, occasionally camping, fishing, walking some bad roads, and it is not easy to get stuck in the car." In the face of more and more diversified life, I believe that many people will have the demand to buy such SUVs.

　　

This is a concept of "light off-road", taking into account the advantages of urban SUV and hard SUV, which is essentially a city SUV with a load-bearing body, but through measures such as four-wheel drive system, front and rear locks, better passability and hard styling, it has some characteristics of a hard SUV. Although the off-road ability of this type of car is not as good as that of hardcore SUVs specializing in the art industry, it inherits the advantages of urban SUVs such as fuel saving, comfort and luxury, and has better passability and ability to get out of trouble than ordinary urban SUVs.

　　

At present, there are not many such "light off-road" on the market, and at this year's Chengdu Auto Show, we have seen many similar models, including Jettu's Traveler, Haval Raptor, etc. are all such representatives, and their general price is within 200,000.

　　

This "light off-road" SUV meets the current consumer more use scenarios at the same time, but also in line with the needs of consumers for the aesthetic of the appearance, which is sandwiched between urban SUV and hard SUV a segment of the market, the future has great market prospects, but at present consumers may still be vague about this concept.

◆Passenger pickup

Pickup trucks were the image of tool cars in the inherent impression of Chinese people many years ago, and for car companies, not only the group is niche, but also has no profit to make, so they are not very optimistic about this market. The emergence of cannon pickup trucks and the pickup truck culture it affects allow car companies to see this potential blue ocean market.

　　

Nowadays, many independent car companies, including Changan, Jiangling, Jianghuai, Maxus and so on, have entered this track, leading the transformation of pickup trucks from the previous commercial vehicle attributes to passenger car attributes, and even some domestic pickup trucks have pulled the price to 300,000, which shows how much market potential this track has.

　　

More interestingly, the popularity of the domestic pickup truck market has attracted the attention of foreign brands, with the small F-150 known as the Ford Ranger has been domestic, Chengdu Auto Show open pre-sale, top pre-sale price of 269,800, entry version price is not higher than 160,000 yuan, so that consumers in the pickup truck market have more choices.

　　

Whether it is a high-priced imported pickup truck, a hot local pickup truck, or a new joint venture pickup truck, it seems to be subtly telling the Chinese people that the policy has changed, the consumer concept has changed, the pickup truck market has changed, and it is leading the new trend.