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Ready for Hunger Marketing?The most popular tank 300 is finally here

Tank 300, the most successful off-road vehicle of the Great Wall, with beautiful shape, comprehensive performance and reasonable price, once became a phenomenal product and synonymous with China's off-road vehicles. Tank 300 later released a lot of derivative works, such as the city version, Yunliang, top fire modified version, border limited edition, 330, etc., there are many tricks, but only one model that meets the development needs of the times is missing, plug-in hybrid.

Ready for Hunger Marketing?The most popular tank 300 is finally here

After a long time, the plug-in hybrid tank 300 Hi4-T is finally going to be released, just at 20 o'clock tonight, but what many people didn't expect was that an official big poster poured everyone's enthusiasm like a basin of cold water, limited to 3000 units.

Ready for Hunger Marketing?The most popular tank 300 is finally here

The plug-in hybrid tank 300 and the fuel version of the model design are very close, the retro styling formula box is very in line with the consumer aesthetics, which is also the reason why it is more popular than the tank brand's later models, the length, width and height of the new car are 4760/1930/1903mm, the wheelbase is 2750mm, the size is not too big or small, the vehicle may add a blue appearance, similar to the previous Monet limited edition, unique appearance color, more in line with the positioning of new energy vehicles. The interior is off-white, which looks more luxurious, and the white interior is also the mainstream of today's new energy vehicles.

Ready for Hunger Marketing?The most popular tank 300 is finally here

The Tank 300 Hi4-T will be replaced with the power of the 2.0T+9HAT+P2 motor, with a drive motor power of 120kW and a peak torque of 400Nm, an engine power of 180kW and a peak torque of 380Nm.

Ready for Hunger Marketing?The most popular tank 300 is finally here

The vehicle is equipped with a 37.1kWh battery, pure electric range of 105km, full fuel and full charge of the comprehensive range can exceed 800km, compared with the fuel vehicle has a huge improvement, in addition to the vehicle supports 3.3kW external discharge, combined with its time-sharing four-wheel drive system, has excellent off-road ability, low-speed four-wheel drive torque amplification of 2.64 times, some models also provide the choice of front differential lock, traction qualification, drive on the tank 300 Hi4-T, you can see more, go farther, play more comfortably, and the camping after charging is very comfortable.

Ready for Hunger Marketing?The most popular tank 300 is finally here

It can be said that it is a very recommended product, which is more suitable for urban transportation after hybridization, and at the same time off-road is not ambiguous. But now the problem arises in its limited edition, in 24 years, only 3,000 units of the tank 300 Hi4-T will be on sale, judging from the previous online appeal, 3,000 units will inevitably be in short supply.

But the car market is not good now, the price reduction is not easy to sell, the tank is so hungry marketing limited sales, it is indeed not a good policy, easy to affect the goodwill, many people may face the problem of not grabbing a little hesitation, and the mechanism of anti-scalpers should be reasonable, otherwise the terminal will increase the price, and the user's favorability of the manufacturer will definitely decline.

Ready for Hunger Marketing?The most popular tank 300 is finally here

The official explanation is that the production capacity and supply chain are limited, resulting in a long delivery time, because a good car needs to be delivered quickly to be better, so among the 3000 units in the limited edition, 800 units have been selected for configuration, which is equivalent to the sale of the current car, and the delivery is very fast, similar to the first limited edition of Xiaomi SU7.

Ready for Hunger Marketing?The most popular tank 300 is finally here

On the other hand, it is the cost of making a car, let's not forget the existence of the tank 400 Hi4-T, the whole system is less than 290,000, which leads to the fact that the tank 300 Hi4-T cannot exceed this price, because the powertrain of the two is completely the same, but the difference between the shape and part of the configuration, the two cars have a high degree of overlap, and then reopen a production line, redevelop a lot of molds, the cost facts are in front of you, there was news before that the tank 300 Hi4-T may be around 270,000, this price is likely to make the manufacturer's profit very low, plus the sales of the tank 400 did not meet expectations, and the overall cost was still at a high point and the amount was not evenly apportioned, so the tank 300 used a limited method.

Ready for Hunger Marketing?The most popular tank 300 is finally here

But in these years, the competition is fierce, and consumers with real off-road needs are a relatively niche wave, the tank 300 can't be bought, and the tank 400 doesn't like it, so can you look at the equation leopard? You can look at the ideal L6 or other new energy SUVs. For most people, the definition of off-road may be to walk the dirt road, find a mountain creek camping, do not need the tank 300 this professional off-road vehicle, lost market share, but more difficult than selling cars to make money, I think the tank is really better to increase production capacity, but also simply a little ruthless, tank 300 and 400 sold together, product overlap does not matter, so that users have a choice, seize the market is more important.

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