From October 15th to 17th, the eighth phase of the "Power Accumulation · Marketing Evolution" TENNE Dealer Empowerment Training Camp was successfully held, and dealers from all over the country gathered together to talk about the empowerment of terminals, focusing on a series of professional training and exchange activities such as brand, product, design, sales, and operation, to help dealers across the country meet the terminal market.
Marketing upgrade product wins
In the face of ever-changing consumer demand and industry development, how to gather momentum to break through and achieve growth has become the key. Starting from brand interpretation, marketing strategy and competitive product analysis, TENNE emphasizes the importance of "people-oriented" in the context of new retail, pays attention to consumer experience, creates a design-driven sales model, helps enhance the marketing efficiency of the terminal market, and provides consumers with a more professional and personalized service experience.
As a medium that directly connects consumers, products are the foundation and core of brand marketing, and TENNE analyzed the product matrix of seven categories in 2024 to the students, and gave an in-depth explanation from the core advantages, purchase process to maintenance and other aspects, aiming to help the students deeply understand the core value of TENNE products.
TENNE has upgraded the modular range of system customization, and explored the various possibilities of bathroom customization with students, so as to create a higher quality bathroom living experience. In the training, TENNE explained in detail the order operation process of the OMS platform, and strongly empowered the terminal through the combination of systematic theoretical learning and practical assessment.
Design-driven, hands-on empowerment
With the growing demand of consumers for one-stop bathroom customization, it has become particularly important to provide personalized design solutions. TENNE Business School invited outstanding lecturers from Kujiale to explain in depth the basic operation of software, hard paving design, bathroom customization, roaming video production, lighting rendering skills and mainstream style case analysis, etc., the course adopts the dual-track mode of "theoretical learning + practical operation" to help students fully master the advanced design skills of Kujiale, and achieve product delivery with more efficient and professional capabilities.
Intelligent ingenuity, quality witness
In order to further strengthen the brand awareness of dealers, the business school led the students to visit and study at the Kaiping intelligent manufacturing production base in Guangdong. Through the field trips, the participants gained a deeper understanding of the production process. I really feel the ingenuity of the brand to check the quality of products at all levels, and the high-quality guarantee system of service to the home.
Do not slack off and move forward
Mr. Wang Dihong, general manager of Austria TENNE Sanitary Ware Asia Pacific Operation Center, issued a certificate of completion to all the trainees and spoke highly of their learning results, at the same time, it is hoped that the trainees can put what they have learned into practice, transform learning ability into productivity, provide consumers with better services, improve transaction conversion rate, and create a better living life for customers.
The one who gathers wisdom wins, and the one who gathers strength is strong. TENNE is committed to creating a more systematic and professional training course system for terminal elites, and working closely with the dealer team to make progress together. By deepening cooperation and continuously optimizing the service support structure, we will empower terminal partners in all regions of the country to achieve steady and efficient growth, occupy a dominant position in the fierce market competition, and work together to create a brilliant future.