A bun sells for 35 yuan, and the long-established dog ignores the bun and falls off the altar, and it really becomes a dog
- Preface
Listed as a national intangible protected heritage, Goubuli buns have a long history, good quality and unique taste. The streets and alleys of Tianjin attract domestic and foreign tourists. Even if it is 8 steamed buns for 280 yuan a cage, there are still diners who pay for it.
But the commercial model has gradually become unfamiliar with this feature of Tianjin, and now it has even changed the essence of traditional handicrafts, so that the market people who ignore the buns go to the empty building, and almost no one cares.
- 1
As early as the 50s of the 18th century, a young man in his early 20s ran a steamed bun shop in the market of the South Canal, and the neighbors would often come to the shop to cheer at the store. This steamed bun shop called "Deju" is full of tourists in front of it.
But what does this have to do with Goubuli buns? When Gao Guiyou, the owner of the "Deju", was 14 years old, he was forced by family life to join the army of child laborers, and Gao Guiyou, who could not do heavy work, wandered around the large and small shops along the South Canal all day long, just to get an errand for himself. On this day, a small restaurant was in dire need of an apprentice. Gao Guiyou's eyes lit up, and he became an apprentice in this shop without saying a word.
With the blessing of talent, the wise noble friend soon found the true meaning of the bun. In the past three years, relying on Gao Guiyou's improved formula, combined with his perfect craftsmanship. For a while, this small shop made a lot of money.
After the baptism of time, Gao Guiyou has done enough work on the buns, after his continuous improvement and upgrading, Goubuli buns are almost bigger, not only more meat filling than before, even the dough is much thinner, so it has set off a wave of hot sales climax. At that time, it was rumored that the dog ignored the buns, the skin was thin, and the big filling had a big reputation. Admiring customers have surrounded the small shops on the South Canal.
Because during the peak period of the meal, Gao Guiyou is often very busy, and there is no time for the guests to chat, and Gao Guiyou's milk name is Dog when he was a child, so that the guests combine the delicacy of this bun with the real scene, and the folk default is Gou Bu Bun.
At that time, folk delicacies never missed the taste buds of dignitaries. Even Yuan Shikai applauded, and when he entered the palace, he didn't forget to bring a cage of drawers for the Empress Dowager Cixi. It is not easy to get the recognition of such figures, and at the moment, even the Empress Dowager Cixi said that it was delicious, who can say no? Such an advertising effect makes it difficult for noble friends not to make money, but it is a pity that everyone only has the idea of inheritance at that time, and there is no concept of joining the chain.
When Gao Jinming, the son of Gao Guiyou, took over this thick family foundation, he almost forgot the original intention of his ancestors, and Gao Jinming, who was eager for quick success, neglected to specialize in technology, so that the traditional taste and taste were greatly reduced, and the secret recipe for winning slowly disappeared, and even the process would save many steps. By the time Gao Guiyou's grandchild Gao Huanwen took over, this worldly delicacy was almost unrecognizable until it finally closed its doors.
- 2
Under the torrent of Chinese food culture, the Tianjin government is in urgent need of the city's food characteristics, since there has been a long history of Goubuli buns being very popular, why not plough deeply, repackage Goubuli buns to restore them to their original appearance. Although the government has nationalized this cultural heritage, the loss of the craft is a fatal weakness.
So on the basis of the inherent, we left the old and pushed the new, and launched a variety of flavors in one go. The brand of focusing on dogs has given this old store hope of rebirth. For a while, people from all walks of life with absolute feelings praised it, and it seems that it has returned to the right track, but this door still cannot be exhaustive.
With the development of society, the brand effect is increasingly formed, and many commercializations are becoming more and more mature, which really makes the time-honored Goubuli buns fall into strict competition. Therefore, the brand of Goubuli waved its hand and upgraded the monotonous Goubuli bun shop again, which absorbed the experience of the catering market in developed countries and directly expanded into a large-scale commercial complex with great characteristics. In this way, there is no Goubuli bun as a key characteristic product at all, and even give up the improvement of the quality of the bun, and the loss of the traditional handmade process is to give up the soul of Goubuli bun.
Therefore, when the customers enter the Goubuli bun shop again, everyone will mistakenly think that the bun is just an auxiliary product of the store, and slowly disappear from the crowd. In this way, after the transformation, Goubuli Bun ignored the buns, and its performance declined year by year, and the sales of other dishes were not as good as before.
- 3
The signboard that was once a smash hit is almost listed as nothing more than a popular steamed bun shop. Presumably, the cage of 8 dogs is ignored, the most expensive flavor can be sold for 280 yuan, and a plate of peanuts is also sold for an astonishing 58 yuan. But in the current era of urgent need for cost performance, who will pay for this high price? As ordinary people, there should be no such market value, even if it is a banquet, pick up this unbelievable water list, I am afraid that it will not be reasonably explained in the reimbursement of funds.
Regardless of the taste, just looking at the appearance, the small appearance will make people forget it, and even the meat filling is not the original boutique pork, many of the older generation of diners go to taste it again, it is simply shaking their heads, suffering from not getting the inheritance of the ancestors and disappointed.
After all, most of the sky-high prices at that time came from the recognition of craftsmanship, but now the machines that make steamed buns are involved, which is to rob the jobs of labor. This behavior violates the laws of the market, and it also acquiesces to the end of the dog ignoring the bun. However, the ultra-high price has not been exchanged for high-quality service standards, which has completely cooled the hearts of the public.
- 4
With the advent of the Internet era, the negative news of Goubuli will be immediately exposed, and the quality is not as good as before has been slowly accepted, at least its signboard can also attract passers-by to check in and take pictures. If its current service is not standard at all, then its performance will inevitably decline all the way.
Some netizens broke the news that the ingredients of the buns in a franchise store were worrying, and when he took the buns with insects to question the waiter, the result was full of peace of mind, just such an extremely serious question, which was handled by them hastily. This is precisely the rejection of the current market law, in the catering industry, where takeaway occupies half of the country, such a move will undoubtedly make the dog ignore the situation, and they will lose the entire country.
They aggressively attract investment to obtain high franchise fees, and the lack of accurate landing also casts a shadow on future investment, although young people who are eager to start a business pay attention to the brand effect of this time-honored brand, but the actual operation is very different. In such a chaotic pattern, a large number of stores have closed their doors, and there are very few customers, and one day the last financial chain will be broken.
At the end of the day, tell me which restaurant is the best Goubuli bun you've ever eaten?
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