BYD and Great Wall New Energy hold back again: who wins the Chinese market? Who managed to go global?

In early June, we took stock of BYD held in the Great Wall real-name event, and the sales of the two car companies in May both achieved a new record and generated revenue!

At that time, I was left with a question: in June, the two car companies updated this year's blockbuster new car, how will the sales in the first full month? Finally, the answer is announced!

The controversy has both grown at an astonishing rate

Great Wall's new product this year, the Haval Thunder Dragon series, surged 97% month-on-month in June, with sales of 6,098 units. For the brand itself, the Thunder Dragon series appeared as a "new model", and in the first full month, it created the best record for Haval New Energy in the first half of this year, and also allowed Haval to contribute nearly 40% of sales to the new energy camp under Great Wall, which can be regarded as a good height.

And BYD, the Song family of Dynasty Network achieved a result of 16,453 vehicles, focusing on the Song Pro DM-i. In terms of sales, it is still in the same class of hot sales, but compared with its own sales strength in previous months, the addition of the champion version has not played a very large stimulating role in sales, of course, I think it is certain that there will be a greater breakthrough in the next few months.

In addition, Oceannet's Song PLUS series sold 25,935 units. The models that have been on the market since 2021 have finally been updated, and the "champion model" will be launched on June 19, and orders will definitely rise, and I blindly guess that there will be a more obvious increase in sales in July.

Obviously, Great Wall's Thunder Dragon series and BYD Song series are not at all an order of magnitude in sales, and the reasons for this are more complex, and there is an inseparable relationship with brand appeal, consumer recognition of brands and products, product best-selling and word of mouth, etc.

However, the products themselves have their own advantages.

The Thunder Dragon series focuses on "four-wheel drive experience and two-wheel drive price", and is equipped with new Hi4 technology for the first time. The immediate advantage is that it is more powerful and accelerates faster! The total power of the two motors is 220kW, and the acceleration takes only 6.8 seconds. More importantly, dual motors mean four-wheel drive, which not only brings it stronger off-road ability and adaptability to harsh road conditions; When driving on urban roads, if there is a sudden accident, the four-wheel drive vehicle is less likely to slip out of control, and the safety factor will be higher.

In contrast, BYD's Song Pro DM-i only has a two-wheel drive version, and the Song PLUS DM-i also cut the four-wheel drive version after upgrading the champion version, and the 2021 model has an electric four-wheel drive, and it is 218,800.

However, does it mean that the four-wheel drive Thunder Dragon series is definitely more fragrant than the two-wheel drive Song family?

Not! Whether it is Song Pro or Song PLUS, they are mainly targeting the urban SUV market. There are fewer bad road conditions, mainly for home, so saving worry and money is the main consideration. In this regard, the Song family has more advantages, because the fuel consumption of dual-motor four-wheel drive is always more lossy than that of a single motor. Official data shows that the Song family's fuel consumption is about 4.5L, while the Thunder Dragon MAX costs 5.5L.

In addition, there is an important level: the mixing technology is still relatively new, and it needs to be continuously improved technology, so it is very critical that the mice are not pitted, after all, BYD's DM-i has been polished in the market for two years, and there are predecessors stepping on the pit for you, and the problems have also been exposed.

The Great Wall's Hi4 is very strong in theory, but in practice it will take time to verify.

It is worth mentioning that the lowest-priced Thunder Dragon MAX Hi4 105 four-wheel drive elite version (159,800 yuan) will not be officially delivered until July, and the current contribution to sales is mainly the Thunder Dragon MAX mid-to-high version, so with the successful delivery of the entry-level model, what do you think the market performance of the Thunder Dragon series will be?

June brand sales inventory: the right road?

At the brand level, the two major car companies once again achieved a bumper harvest in June. BYD's total sales in June exceeded 250,000 units, a year-on-year increase of 88.2%.

Great Wall's sales of new energy passenger vehicles in June were 26,600 units, a year-on-year increase of 110.1%, ranking fourth in the sales ranking of new energy vehicle companies, second only to ideal, surpassing the original leading new force brands such as Nezha, Xiaopeng, and NIO.

Specific to the model, BYD belongs to the "four two-belt king fried" brand, and it can sell about 8,434 vehicles a day in June, which is equivalent to Xiaopeng's sales in one month.

Among them, the Qin family is the biggest pillar, with sales of more than 44,000 units in June, and a total of 215,700 units in the first half of the year.

The results of most models are relatively stable. It is worth mentioning that sales of the new Seagull climbed again from 14,300 units in May, reaching 23,000 units in June. Last month, we did two actual tests of the new car, and it is indeed the preferred scooter for young people to improve their lives. Therefore, its sales have surpassed Wuling Binguo (19118 units).

Denza remained strong, selling 11,058 units in the D9 in June, bringing a total of 56,751 units for the year. On July 3, the Denza N7, a mid-size SUV, was launched, and the overall sales volume in July is expected to reach a higher level. After all, the cumulative orders for this car are currently more than 20,000+.

On the side of Great Wall New Energy, in addition to the Haval Thunder Dragon series, new hope is given.

Weipai also had a certain increase, with sales of 6,602 units in June, up 19.04% month-on-month. Although the official has not yet been announced, it is predicted that the high-end SUV of Blue Mountain DHT-PHEV will account for most of the sales of Wei brand, in addition, the mid-term facelift Mocha DHT-PHEV will be officially launched on June 1, I don't know how much sales it has contributed to Wei brand?

Euler also looks back on track, surpassing 10,000 sales in June. Euler Good Cat showed an upward trend after the price correction.

Write at the end

It can be seen that BYD and Great Wall continue to rise in sales in negative public opinion, which also proves that Chinese people are increasingly recognizing "created in China", and also hopes that car companies will always maintain a humble and cautious, open and cooperative mentality to build good cars for consumers.

In addition, "going out" is also a hurdle that domestic car companies are currently fighting. BYD and Great Wall New Energy are not weak in this regard, BYD exported more than 10,000 vehicles in June, and will also sell dolphin and seal models in automobile powerhouses such as Japan this year.

Great Wall New Energy, according to CCTV, has a market share of 45% in Thailand's electric vehicle market.

What do you think of BYD and Great Wall New Energy? Leave a message to discuss!