I don't know if you remember this sentence: not all SUVs are called JEEP.
As an automotive brand focusing on SUVs, today's JEEP has long been brilliant, including CR-V, Haval H6 and BYD Song family, including the rise of urban SUVs, the market share belonging to JEEP has basically been robbed, and today's JEEP's influence in the Chinese market is basically dispensable.
According to public sales data, the cumulative sales of JEEP in the first quarter of 2022 were only 1832 units, far less than the fraction of competitors such as Honda CR-V, Haval H6, Geely Boyue and Changan CS75. Although JEEP's current models on sale are supported by models such as guides, big commanders, and free lights, their respective market performance has become a chicken rib.
The only one who can scream is the Wrangler, but because the Wrangler has not been localized and has no eye-catching sales, it is difficult for the Wrangler to become the savior of JEEP. To tell the truth, JEEP's most likely to become a volume model is the guide, but the guide is not willing to put down the ground, not only did not become a strong competitor of CR-V, RAV4 and other competitors, but also became the object of ridicule by latecomers such as Veranda and Haoying.
It is not difficult to see from the sales volume disclosed by GAC Group that the production and sales of JEEP in April were zero, that is to say, the sales volume of JEEP last month was zero. In contrast, the market performance of competitors such as by the BYD Song family, Qashqai, and tank 300, even if it is affected by factors such as the supply of parts and components, it also has certain gains, and JEEP, which has zero sales, is really going to completely abandon the market?
Once upon a time, not all SUVs are called JEEP. But its thunderous and rainy market performance has taught JEEP a harsh lesson. Nowadays, the changes in the market and consumer environment, the gradual rise of new energy vehicles, JEEP has not yet found a way to deal with it, in contrast, north and south Volkswagen, Dongfeng Honda, GAC Toyota and other traditional car companies are all working on new energy vehicles, where is JEEP's mind?
The performance of the fuel vehicle market has become a chicken rib, the new energy vehicle is muffled, and the market morale of JEEP has really disappeared. In contrast, the tank 300 under Great Wall Motors, the sales of this model are basically several times the sales of JEEP throughout the year, seeing the market performance of competitors, is JEEP not embarrassed? There are many car friends and netizens who say: Today's JEEP is that grandma does not hurt uncle and does not love.
It's not that JEEP doesn't work hard, it's that JEEP is too arrogant. Not all SUVs are called JEEP, but all SUVs have forced JEEP to the end of the road, which is an indisputable fact. Writing here, the courier brother is still that sentence: JEEP, when the times abandon you, even the greeting will not be played.
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