Speaking of Jeep, we think of its classic Wrangler model, and we think of the classic "Not all jeeps are called Jeep" advertising slogan. It can be said that the previous Jeep is respectful, and many people are proud to have a Jeep model.
But now? Although Jeep and GAC jointly established the GAC FCA Jeep brand, in terms of actual terminal sales performance, the current GAC FCA Jeep simply can't bear to look at it directly. Taking the january 2022 sales data just past as an example, the cumulative sales of a total of 5 models of the GAC FCA Jeep series in January were actually less than 2,000 units, and this makes us wonder: Is there still a drama in the Chinese market today? Is this a precursor to an imminent exit from the Chinese market?
In other words, how long can GAC FCA Jeep, which has been so depressed, last in the domestic market? With this question of scrutiny, let's take a closer look at the models under the GAC FCA Jeep brand that have sold dismal sales. If you are planning to buy Jeep's domestic model in China at the moment, then I advise you to quickly dispel this idea, to avoid the subsequent purchase of the car after the land is not repaired, let's take a look at it together.
1. Grand Commander
January sales: 588 units
The launch of the Big Commander is not late, and it is only a year or two before and after the listing. Originally, this car was benchmarked against the Toyota Highlander, but the result was that the Highlander did not "finish", but instead became the "character" who sold poorly and no one bought.
Judging from the sales data of the past January, the commander only sold 588 vehicles in January, which can be described as a new low in sales at the beginning of the year. On the other hand, the competitor Highlander, although it has been spat upon and replaced without sincerity, but the sales volume has reached 12217 vehicles, so on this disparity in sales gap, the big commander now has no "capital" to clamor for Highlander.
As for why no one wants to buy the Grand Commander? We think that one is that its driving experience is not as good as Highlander, after all, many consumers have reported that the commander's engine is noisy, the gearbox is not smooth enough, and the fuel consumption is relatively high.
Second, the commander regardless of the 5-seater, 7-seat model, its actual space performance is not as good as the Highlander, plus the comfort is not as good as the Highlander, and it also needs to be filled with No. 95 gasoline in the later stage, so there are more people who give up buying it.
Finally, Jeep's three major pieces of reputation has always been inferior to Toyota, coupled with the decline in brand influence in recent years, the number of 4S stores is also decreasing year by year, so these are also the reasons why consumers are reluctant to buy its models. In short, the big commander can't sell to put it bluntly because of the double result of product strength and brand influence, so we will certainly not be willing to buy such a car.
2. Guide
January sales: 513 units
The guide once had a hot selling time, remember that at that time, it was mainly because of the big discount of the new car, plus the Chinese people still have a plot for the Jeep brand, so the guide also sold some. Unfortunately, the good times were not long, and later, as many guide owners said that the quality of this car was poor, they suddenly pulled the sales of guides to the bottom.
In the past January, the guide's sales were only 513 units, which can be described as one of the properly sold models. So why is the guide also a model representative that no one wants to buy?
In fact, as early as the 2017 model, the guide was a large-scale engine burning oil incident, remembering that there were many car owners at that time to defend their rights, and the movement of the matter was also quite loud. In addition, the guide of the 2017 model also has problems such as transmission noise, setbacks, fault lights and battery failures, so the combination of these multiple problems naturally makes consumers dare not buy it.
In addition, the 2021 Guide models currently on sale are all matching 1.3T engines, and most models also use a 7-speed dry dual-clutch transmission. The original guide's reputation is not good, and then see this 7-stop dry double clutch, so the people who plan to buy it must be more afraid.
In short, the guide is not selling well or "self-inflicted" in the end. If there are no previous quality problems, and the later manufacturers give a certain sincerity on the new model, I believe there will still be some people willing to pay. Unfortunately, GAC FCA Jeep manufacturers do not think so, so there is now a sales performance of hundreds of units sold this month. So who can blame this?
3. Free light
January sales: 130 units
At that time, the free light was just domestically produced, and it was also a model that sold well. After all, it looks good, and there is a four-wheel drive system. Unfortunately, in the 2016 model, the Free Light had a large number of engine oil burning incidents, and after that quality problem, Jeep Free Light's sales performance deteriorated.
No, in the past January, Liberty Light only sold 130 new cars. And it is worth mentioning that the free light has sold more than 100 units for four consecutive months from October, November and December to January this year, so to put it mildly, we think that the free light is completely cold.
As for why the free light can't sell, the main reason is because the quality of the product is too bad, after all, no one wants to buy a new car that will go wrong after a while. In addition, the price of the free light is not cheap, the space is not large, with this budget can be used to buy Honda's Guandao, Toyota's Highlander, and even BMW X1's 2.0T model, so it has almost no cost performance.
Finally, the free light is actually a "microcosm" of The poor quality of Jeep, people do not buy it because the free light is too bad, so it is not surprising that such a model cannot be sold, is it not?
4. Liberty Man
January sales: 33 units
Many people have asked me, is the Jeep Liberty worth buying? And the advice I gave is basically the same, that is, it is not recommended to buy. Why do I say that? The current sales performance of the Liberty man says it all.
In January, the Free hero's sales figure was 33 vehicles, which can be described as a "record low". Of course, the sales data of dozens of vehicles is not unusual for the Liberty Man. You know, Liberty has been selling only a few dozen units per month for 7 consecutive months since August last year, so it is obviously not surprising that the Jeep manufacturers will hit a new low of 33 vehicles in January.
So why didn't anyone buy the Liberty? First, although this car has a cute appearance, in fact, its 7-speed dry dual-clutch transmission performance is extremely poor, not only the sudden setback but also the abnormal situation, so on the quality of this product, after buying it home, people have to be bad.
Second, the price of the free man is not cheap, spend 12.98-18.98 million yuan to buy a small SUV of poor quality, if it is not really stupid money, then who will be willing to buy the free man. Is the auspicious star more L not fragrant? Or is the space of the public Tuyue not large enough?
So it's clear that Liberty is a product that has failed in mechanical quality. Although its appearance is cute enough to attract some female users, the mechanical quality of rotten home is destined to make it not go long. Therefore, it is perfectly normal for Liberty to have this sales figure today. Of course, this also proves that our chinese people are getting more and more aware of cars, isn't it?
5. Grand Commander PHEV
January sales: 15 units
The Grand Commander PHEV is actually the plug-in hybrid version of the Grand Commander, which has a pure electric range of 70 kilometers and is equipped with a permanent magnet/synchronous dual motor. However, because PHEV is a model, its price has also come to the range of 300,800 yuan, and the overall cost performance is not high, more like the product of coping with new energy policies.
In January, the sales of the Grand Commander PHEV were only 15 units, and it has become the most unsellable model under the GAC FCA Jeep brand. However, this can also be understood, after all, even the fuel version of the Big Commander only sells a few hundred units, and the PHEV version of the model is generally not recognized by users, so it is normal for the Big Commander PHEV to not sell.
Finally, after looking at the current sales dilemma of GAC FCA Jeep in China, do you think the Jeep brand will officially withdraw from the Chinese market in the near future? If you continue to develop according to the situation that the total monthly sales of all models are less than 2,000 units, I am afraid that Jeep is really not far from withdrawing from the Chinese market, so what do you think about this? Leave a message in the comment area to talk about it, let's exchange and discuss it together. (Text/Univision Auto Dazhuo)
Note: The picture comes from the network, the rights belong to the original author, thank you! This article only represents the personal views of the author and does not represent the position of Univision Automobile.