As we all know, toyota Highlander has been one of the best-selling medium- and large-sized SUVs in China in the past few years. The reason is that because Highlander, as one of the representatives of Toyota's global models, has a more balanced product performance and a very good reputation for reliability, it can be said that the reputation of the first three generations of Highlander in the domestic market is quite excellent. In other words, it is precisely because the reliability of Highlander is good enough, resulting in Highlander's used car retention rate is very high, but also because the reliability is good enough, it is not easy to break, so Highlander in the configuration of general, general power, interior design is more general, the third generation of models in many places always have to increase the price to pick up the car.
Although the "habit" of mark-ups has continued from the third generation highlander to the fourth generation highlander, quietly, the reputation of highlander seems to have undergone some reversal changes, that is, the previous highlander, which was considered to be durable and unbreakable, has become the past, and the fourth generation highlander has begun to show some bad signs.
Car quality network is a more famous domestic car quality complaint website, because in this website to make a complaint about vehicle-related problems, it is necessary to upload the details of the vehicle, including uploading the owner and the relevant documents of the vehicle. Therefore, the relevant complaints of the car quality network have been recognized by the industry, and the data has also been quoted by many automotive media.
In the past period, GAC Toyota Highlander's complaint category has soared, and as of 15:00 on May 9, the total number of complaints against GAC Toyota Highlander in the past 30 days was 294. Interestingly, when we inquired around 14:50, the number was still 293, which means that within 10 minutes, another Highlander owner submitted a complaint.
Highlander's complaint volume in the past 30 days on the car quality network has shown explosive growth, and the geometric car EX3 Kung Fu Niu, which ranks second in the number of complaints, has 85 cases, ranking first with an absolute "advantage", which shows that the number of complaints about Highlander has accumulated to a large amount. The key question is that the domestic car quality complaint channel is not only a car quality network, there are many platforms and channels can also make complaints, in the car quality network Highlander has such a large number of complaints, will there be less on other platforms?
Gaga Toyota Highlander's complaints are actually very unified, we have paid attention to the car quality network for several years, the occurrence of such a unified complaint is indeed uncommon, most of the models of complaints, are various.
Regarding the reasons for Highlander's complaints, there are basically cases of engine noise and jitter, in addition to this core reason, another major complaint is body resonance. In fact, if you look at the number of complaints and the reasons for complaints displayed by the car quality network, then the core problem of Highlander's Highlander is in the engine, and body resonance is another major problem.
There is no doubt that the number of complaints from Highlander has soared, and the core model is definitely the fourth-generation Highlander, that is, the 2022 Highlander 2.5L hybrid model, which is currently equipped on many Toyota models, and can also be said to be Toyota's star power. However, this engine and power system have a loud noise problem on the new Highlander, and combined with the cause of complaint, we can also reasonably suspect that the body resonance of the new Highlander is likely to be related to the engine.
In fact, when such a common complaint appears in the new Highlander, for many owners who are optimistic about Toyota and waiting for Highlander, the psychological blow is very large. Because the new Highlander (2.5L hybrid) has a starting price of 268,800 yuan in China, close to the price of 270,000 yuan, the purchase threshold is actually nearly 30,000 yuan higher than the previous generation model, and many car owners have also suffered from terminal dealer price increases and long waiting for cars.
Under such circumstances, the new Highlander also has common problems such as excessive engine noise and body resonance that could not appear in Toyota's high-end models, which is really difficult to accept, or that many consumers' "faith" in the reliability of Highlander and even Toyota has also collapsed with the soaring number of complaints!
As one of the world's top brands in terms of fuel vehicle sales, Toyota's winning "magic weapon" has always been a mature product manufacturing and reliability performance, and "Toyota that can't be broken" is the most simple and highest specification praise for this brand. But now in the domestic Toyota's high-end SUV models, there are large areas of engine noise, body resonance and other issues, which needs to cause Toyota to reflect, in the end what aspects are not done well? Of course, consumers also need to consider, is the current Toyota still the Toyota, the current Highlander, or the highlander of the past? If not, is the price consumer payworthy?