Toyota's first pure electric vehicle bZ4X, only more than 4 months on the market, directly reduced 60,000 pieces -
It is equivalent to the original minimum of 199,800 yuan to start, and now only 139,800 yuan.
Why?
Originally, it could not be sold, and it encountered Tesla, and the new forces cut the price greatly, and I was worried to death~
130,000 entry Toyota, it seems to sound good?
However, some netizens came forward for a warm reminder:
The price reduction of 60,000 is not worth buying.
Because Toyota's first electric is really a little embarrassing - the sales reputation is not the same, BBA's oil to electricity is compared with bZ4X, can find some confidence.
Toyota's first electric vehicle has reduced prices
Regarding the price reduction of the bZ4X, both GAC and FAW participated.
First of all, GAC Toyota announced a direct reduction of 30,000 yuan, and the starting price after the reduction was 169,800 yuan.
In addition, GAC Toyota also provides three preferential policies:
5-year down payment, 2-year zero interest, 10-year/200,000 km three-electric warranty, replacement subsidy up to 8,000 yuan.
Such a price reduction policy, the official display deadline is March 31, 2023.
In contrast, FAW Toyota cut prices even more - plummeting by 60,000 yuan.
However, based on the feedback of netizens, only some stores in Guangzhou and Shenzhen have a limited time discount of 60,000 yuan, which means that the minimum of 139,800 yuan can be purchased; but dealers in Beijing seem to have not received news, and still maintain the previous policy - a discount of about 20,000 yuan, starting at 174,800 yuan.
The reason why FAW Toyota has reduced the price so sharply, according to netizens, is likely to be because FAW Toyota bZ4X has stopped production and is currently undergoing clearance processing.
Toyota officials responded to this:
This kind of large-scale price reduction promotion is the behavior of the dealer.
Whether it is GAC or FAW, the price reduction is likely to be due to poor sales.
According to the number of domestic new car insurance purchases, the total sales volume of GAC Toyota bZ4X in 2022 will be 2,094 units; 469 units were sold in January, slightly more than the Avita 11.
FAW Toyota bZ4X, with annual sales of 1,055 units in 2022; Sales in January this year showed 211 units, slightly higher than SAIC Skyfan R7.
Such sales results, compared with the BYD Qin Plus of the same price, often exceed 10,000 vehicles a month, which is simply insufficient.
Looking back, Toyota bZ4X, as the first pure electric model based on the e-TNGA architecture, was officially launched in China on October 11 last year, only about four months ago.
In terms of size, the Toyota bZ4X is a mid-size SUV with body dimensions of 4690×1860×1650mm and a wheelbase of 2850mm.
Inside the cabin, the front row of the bZ4X gives a central control screen design, and map navigation, in-car entertainment system and comfort operation can be completed through the large screen.
In terms of the three-electric system, the Toyota bZ4X is available in two versions, single motor and dual motor, with a single motor output of 150kW (201 horsepower) and a dual motor power arrangement of 80kW + 80kW (214 horsepower).
The car is equipped with a ternary lithium battery provided by CATL, the lowest version is equipped with a 50.3kWh battery pack, and the rest of the models are equipped with a 66.7kWh battery pack, providing four cruising range options: 400km, 500km, 560km, 615km, and the official claim is that it only takes half an hour to fully charge using fast charging.
In terms of intelligence, it is equipped with Mobileye EyeQ4 autonomous driving chip, front monocular camera design, and 12 ultrasonic radars and millimeter-wave radars on the outside of the body.
At the functional level, basic L2 intelligent driving functions can be realized, including lane keeping and ACC adaptive cruise.
Another big selling point is the solar charging panel on the roof (which costs 20,000 yuan to choose), which can charge the power battery, and the official claim is that it can provide Toyota bZ4X with about 1750 kilometers of additional range per year.
Mediocrity, mediocrity is balance, mediocrity is the right to be impartial. Toyota's first pure electric bZ4X, like the previous fuel model, perfectly inherits the Toyota gene.
This is also the core reason why Toyota was recognized in the previous era.
But times have changed.
Why are sales dismal?
The "awkwardness" of bZ4X is reflected in all aspects.
The first is architecture. e-TNGA, in fact, has exposed the "oil-to-electricity" system. The motor system of the Toyota bZ4X is located under the front cover, which is basically the same as the layout of the engine of the fuel vehicle.
It shows that Toyota has not integrated electric drive technology so far. The direct consequence is the wheelbase of 2850mm, in fact, it is already considered a mid-size sedan, and the highest is only 214 horsepower, or a dual-motor version....
The power of the front-wheel drive version is even weaker (the car weighs 1.9 tons).
The dual-motor four-wheel drive version of the 200,000-level electric vehicle, the transformation of domestic new forces or traditional car companies, there is no four or five hundred horses, and it is embarrassing to sell it.
In addition, Toyota's dual motors, the front and rear axle power is exactly the same. This is an extremely unreasonable scenario.
Most of the use scenarios of electronically controlled four-wheel drive are the rear axle motor alone, and only the four-wheel drive is started when it accelerates sharply or on slippery roads, which helps to improve the driving experience and the battery life will be longer.
So the four-wheel drive bZ4X, in fact, nine out of ten use scenarios, is a two-wheel drive car of about 100 horses.
This is why a "normal" two-motor four-wheel drive pure electric vehicle will arrange most of the output power in the rear axle motor.
Toyota not only has no electric technology reserves, but even the understanding of pure electric models has not started.
Of course, there is a good saying, "there are no bad cars, only bad prices".
But Toyota's operation is: bZ4X has set a price nearly 100,000 higher than its own brand competitors with a product power far inferior to BYD's entry-level models (Qin, Yuan).
Chinese consumers no longer understand cars, and they will not be so easy to deceive...
The owner who has picked up the car has also exposed more serious problems - serious shrinkage of battery life, low temperature battery can not be charged.
This is an unacceptable fatal flaw.
Therefore, all the original sin of bZ4X lies in Toyota's three-electric core technology that has not passed the test at all. As for intelligence, it is too advanced for Toyota, it is simply blank, and it can only be dealt with by buying suppliers' solutions.
It does not seem surprising that Toyota has fallen into such a situation.
Toyota has always taken the "department store" route in the new energy transformation, wanting to provide consumers with a complete product line, including hydrogen-powered, hybrid and pure electric vehicles, but from the actual investment point of view, Toyota does not treat these three power types equally.
Toyota's investment in pure electric technology has not been large, and the former head Akio Toyoda publicly said that he hated pure electric vehicles, and it was not until December 2021 that Toyota's electrification transformation strategy was belated.
At this point in time, the "battle" between domestic BYD, Tesla and Wei Xiaoli has already begun, and a large wave of new energy sub-brands of independent car companies have arrived.
Even GAC and FAW, joint ventures with Toyota, have come up with completely independent products that far exceed the bZ4X in competitiveness. Such as Aion, Hongqi E series and so on.
Toyota has become the world's largest car company, and the secret is actually two words: "nothing". Any Toyota car, mediocre, reliable, balanced are vividly reflected.
It's just that the wheels of the times are rolling forward. Toyota's "no fault" turned into the biggest mistake.
One more thing
bZ4X folded.
However, the second car of Toyota's bZ series, the first pure electric sedan bZ3, has started pre-sale in China.
Manufactured by BYD, the pre-sale price is 18.98-219,800 yuan.
What do you think, has Toyota been "woken up"?
Of course, the decline of Toyota and even the entire Japanese automobile is a complex topic with profound connotations, do you have more views on the system of the Japanese automobile industry, the development of ICT technology, Japan's industrial policy, etc.?
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