Who is the hottest Japanese car in recent years? Most people think of Toyota first. Indeed, as Toyota accelerates the speed of launching new cars in China, the car company that is good at producing "God Car" is undoubtedly very popular, not to mention that it often develops a "two-car strategy", and a car is sold in GAC Toyota and FAW Toyota, which can be described as a trial and error. After GAC Toyota launched the Sai Na last year, the sister car of this car also arrived without accident, the latest news shows that FAW Toyota's new MPV is expected to be released as soon as this month, its English name is GRANVIA, from the FAW Toyota registered trademark, its Chinese name may be named "Greyvia".
Sai Na sister car, the core is similar
Combined with the news, FAW Toyota GRANVIA is actually based on the American version of Toyota SIENNA XSE sports version to create, before the new car has appeared in the Ministry of Industry and Information Technology declaration information, but because it is the sister car of Xena, so this car and the domestic Syna shape design is still highly similar, but there are some differences in the front face.
It can be seen that compared with the thick horizontal grille design of Sai, the front face of FAW Toyota GRANVIA adopts a large-size heat dissipation grille with front surround using a honeycomb mesh design, and the blackened style also makes the entire front face become very sporty and exaggerated, and the overall temperament becomes more youthful and extremely aggressive. In addition, the bumpers of the new car are equipped with ventilation ports on both sides.
As for the body size, FAW Toyota GRANVIA has a length, width and height of 5175/1995/1785 (1765 mm without roof rack), a wheelbase of 3060mm, and a medium and large MPV positioning. For comparison, GAC Toyota Xena has a length, width and height of 5165/1995/1765mm and a wheelbase of 3060mm. Overall, the size of the two cars is not much different, but the new car is 10mm longer than the domestic Syna.
In terms of power, the new car will also be consistent with the domestic Syna, equipped with a 2.5L hybrid system, transmission, matched with the E-CVT stepless gearbox, the system comprehensive power of 183kW, per 100 kilometers of comprehensive fuel consumption is only 5.3L.
Does FAW Toyota version of Sai na dare to increase the price?
For faw Toyota version of Xena, the topic that the outside world pays the most attention to is "price increase", after all, the price increase of Sai Na at the beginning triggered the anger of domestic consumers, and once led to sales that did not dare to be announced.
It should be known that at that time, The Syna was indeed severely attacked, because the amount of its mark-up ranged from 70,000 to 100,000, and this excessive move also made its sales volume when it was only listed, and the wholesale volume in the first month of listing was 2791 units. Fortunately, later Toyota learned that it was wrong to change, not only dealers began to shrink the price increase, the sales attitude is no longer so strong, some areas can even pick up the car without a price increase, and the attitude of compromise has also made the sales of Xena gradually pick up.
According to the latest sales data of the Association of Automobiles, the car sold 6444 new cars in March, which is actually less than a thousand units compared to the 7839 units of the Buick GL8, which is also the best selling result of the Xena since its listing. So returning to FAW Toyota GRANVIA, whether it will increase the price is also a mystery, because before having Xena's "death" experience, I am not sure that FAW Toyota still dares to take risks?
Not to mention that Toyota's "two-car strategy" is not too successful in China, remember the Listing of Lingfang and Asiatic Lion in 2020, and the sales of the two sister cars are miserable. The other sister models are basically a car fire, and another car is always a foil, just like the Sales of highlanders far exceeds the Crown Land, the sales of Corolla far exceed that of Leiling, and the sales of Camry far exceed the Asian Dragon. The same reason, preemptive entry into the market is good, and GAC Toyota Sai na has long been well-known in China, GRANVIA's popularity obviously can not be compared with the former, at most it is only the name of a saina sister car, which is also a troublesome problem for FAW Toyota.
Editor's note
I have to admit that in the past few years, the MPV market competition can be described as more and more fierce, before there are GL8 such a god car sitting, and then there is the challenge impact of Xena and GRANVIA, which also makes the high-end MPV market more interesting. But in any case, any model wants to gain a foothold in the market, relying on its own product strength, and FAW Toyota version of Saina wants to break through in this success, but also to see the current situation, such as price increases This kind of annoying thing or do not do it.
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