"There must be a road before the car to the mountain, there must be a Toyota car", this classic advertising slogan believes that everyone is already very familiar with it, and the side also confirms the strong off-road performance and reliable quality of Toyota off-road vehicles, it is undeniable that more than a decade ago, when the independent brand was in the initial stage of slow development, it did not master the core technology, and Toyota at that time did conquer a large number of domestic consumers with several hard-core SUV models such as Prado and Land Cruiser.
However, with the increasingly strict domestic environmental protection policies later, large-displacement hard-core SUV models such as Prado and Land Cruiser could not achieve extremely strict National VI emissions, and FAW Toyota also announced the suspension of prado production in 2020. However, after nearly two years of precipitation, Prado has recently appeared in Tianjin Port. However, this time the return is to kill a return gun as a parallel import.
Through the diesel engine to meet the National VI emissions, why can it sell 800,000?
The Prado that has recently appeared in Tianjin Port is not a new car, it still belongs to the fourth generation of Prado, the model code is LC150, the car was first listed in 2009, and then it was remodeled twice in 2014 and 2017, respectively, but the overall change is not much, only in some details have been changed. And now this Prado appears in Tianjin Port, the appearance is basically the same as the previous FAW Toyota domestic version of the Prado, the only change is that its power system is completely different.
Today, in order to make the emission standards meet the national VI, Toyota has installed a 2.8T four-cylinder diesel engine with a maximum power of only 150kW, but thanks to the advantages of the diesel engine's large torque, the peak torque of the car has reached a staggering 500N·m, and in the transmission system, it is matched by a 6-speed manual transmission. In terms of four-wheel drive, the car is also equipped with a four-wheel drive system with a central differential, a KDSS electronically controlled dynamic suspension system, and a front/rear axle differential lock.
From the perspective of product strength, the new car does not seem to have a significant improvement over the previous domestic Prado, the only change is that the emission standard has been upgraded from China V to China VI, and from the gasoline engine to the diesel engine, but from the parallel importers learned that the car's offer has exceeded 800,000.
How exaggerated is this price? Let's still take the past domestic Prado as an example, when the starting price of the domestic version of the Prado was less than 400,000, and the price of the 3.5L version of the model was only 500,000-600,000, and in the case of no significant increase in product strength, the price of the new car exceeded 800,000, which can be said to be quite exaggerated. You know, this price has exceeded the BMW X5 high-end 3.0T version, directly to the Million Luxury car.
High price back to the market, is it to cut leeks or sell feelings?
As we all know, Toyota has always been known for its high retention rate, and the Prado and land Cruze are Toyota's "value preservation artifacts", it is no exaggeration to say that in the domestic second-hand car market, the Prado is Toyota's hardcore SUV, which is "hard currency". Taking the last Prado before the suspension of production as an example, even if the 3.5L top-of-the-line Prado model, which has been open for two years and transferred once, is now even higher in the second-hand car market than the landing price of new cars at that time. Even if the LC120, which drove nearly 200,000 kilometers fourteen years ago, the price of the second-hand car market is still close to 200,000, and such a retention rate is indeed a bit shocking.
However, no matter how high the retention rate, it is absolutely unable to support the price of more than 800,000.
So this return, is Prado selling feelings or cutting leeks?
After two years of violation, the relatively niche car market of domestic hard-core SUVs has changed again. With the successive listing of tank 300 and tank 500, the niche field of hard-core SUVs has become popular again, and in the high-end shaping, the market has also given affirmation to the tank 500, and the configuration is not to mention, the tank 500, which costs more than three hundred thousand, will press the Prado to the ground and rub.
The picture shows the tank 500
Some people may say that the various taxes and fees of imported cars are higher, so the price of the Prado will also rise, but in fact, under the current tax rate, the overall tax rate of imported cars has been reduced a lot, and even if various taxes and fees are included, there is still a large distance from 800,000. The only possibility is that parallel importers scrape off large profits from it. In fact, this situation does not only occur in the 2.8T Prado, at the beginning of this year, the 1.5L imported Jimney was also sold to about 350,000 after a "operation" by parallel import car dealers. But the final market performance, I believe everyone can also see. The current Chinese auto market is no longer the period of crazy growth in the past, Chinese auto consumers have long been rational, and models that are completely inconsistent with product power and price will be eliminated by the market sooner or later.
Jimney is pictured
Write at the end:
For the fans who did not buy the domestic Prado before, the return of the Prado is undoubtedly a good news, but the excessive price has a great suspicion of "cutting leeks", but the wishful thinking of these car dealers may not be able to start, with the Great Wall, BAIC and other domestic off-road vehicle products continue to enter the game, and get market recognition, the market belonging to the Prado is gradually shrinking, and the return of the Prado, its 13-year product life cycle has indeed been slightly old.