Kia executive: I have money in my pocket, and I will harvest the market after Chinese car companies can't burn it
Kia executive Yang Honghai made a huge and confusing remark today, to the effect that Kia's global sales are good, rich, not afraid of Chinese car companies rolling up the cost performance, and waiting for Chinese car companies to burn money and then come back to harvest the market.
This is equivalent to writing on his face that "Kia has taken away huge profits from consumers".
Mercedes-Benz Porsche Tesla can do this, relying on them to stand in the high premium market, whether Porsche as an imported car to pay more taxes, or Beijing Mercedes-Benz relative to the Volkswagen price difference in China is higher than abroad, relying on consumers to buy you high profits, Tesla roll does not win domestic new energy, the order pool is empty are panicked to reduce the price several times, the future domestic cost advantage of overseas brands will only further expand.
Can Kia replicate a Mercedes-Benz Porsche? In the past two years, Kia can grab other brand markets such as Toyota Volkswagen in the global market, and the core competitiveness is still cost-effective.
On the other hand, in the Chinese market, the core reason why Korean joint ventures are increasingly marginalized is precisely that Chinese car companies play cost-effective strategies better than Yueda Kia6, and joint ventures such as Volkswagen, GM, Honda, Toyota and other heads cannot cope with the independent upward attack, forced to reduce prices, and squeeze Yueda Kia out of the market.
The soaring market share in recent years has proved that consumers no longer recognize the so-called "Yueda Kia is a joint venture relatively advanced", even conservative consumers who believe in the senior joint venture will only buy the head Volkswagen Toyota, and those who do not recognize the senior joint venture are even more swarming to switch to autonomy, and there is nothing to do with Kia at all.
At this time, Yueda Kia executives came to say: "The opponent does not make money in this way, I will wait for them to lose money and then appear to cut leeks at a high price", which is equivalent to clearly telling consumers that "Kia's cost performance is not high, we don't buy it with a black heart than friends", which adds fuel to the fire.