Speaking of Elfa, what words come to mind related to it? "King of markups"? Or "land first class"? Due to Alpha's extreme popularity, it has always been available in the mainland through a markup. And with the continuous update of models in the same class, it is time for Alpha to come out with a new model.
As early as 2021, it was reported that the new Toyota Alpha debut time changed from the second half of 2022 to the beginning of 2023. And recently, the latest renderings of the new car have also been exposed. According to the renderings, the new car continues to retain the design of the "big mouth" grille, but the interior adopts a horizontal banner design, and is decorated in black and white, and the grille is also connected to the LED light groups on both sides.
Coming to the side, the A-pillar has a more inclined design, with a square shape and a suspended roof, while the B-pillar has a boomerang-like shape underneath. The new car's new tail light cluster adopts a grid shape inside, and is also connected by black high-gloss plaque between the two tail light clusters, which distinguishes it from the current chrome trim.
Entering the car, the center console does not use the traditional Toyota design, the floating center control screen, full LCD dashboard, three-piece steering wheel, plus touch panel, air conditioning control screen and other designs create a good luxury atmosphere. For Elfa, the highlight is actually its seating space, the new car still adopts a 2+2+3 seven-seat layout, of which the second row of seats is newly designed, and has two independent touch screen control panels, and the roof is set with a double sunroof and roof mood lights.
In terms of power, the new car is expected to be equipped with 2.5L, 2.5L hybrid and 2.4T three powers, of which the 2.5L power will be equipped with a new engine with a maximum power of 205 horsepower, mated to a CVT continuously variable transmission that can simulate 10 speeds; while the hybrid version is equipped with the Toyota THSII. system composed of a 2.5L engine + motor, the maximum power of the system is 211 horsepower, matched with an E-CVT continuously variable transmission. In addition, both are available in 2WD and 4WD options.
Combined with previously reported news, after the official appearance of the new Toyota Alpha in the future, the current brother model Wilfa will also be replaced simultaneously, but the car may be merged into the Alfa series, because Toyota plans to reduce the number of models in its class by 2025, but the deeper reason may be to further reduce operating costs. But this approach does not affect the post-listing premium situation, so the question is, how much do you have to increase the price of the new car to pick up the car?