On May 7, Lantu's second model, the Lantu Dreamer MPV, was officially launched. The new car is divided into a seven-seat version of the model, priced at 369,900 yuan - 439,900 yuan and a private four-seater customized version of the model priced at 639,900 yuan, and the two power pure electric versions of the Lantu Dreamer use the same price as the extended range version.
In addition, the official also announced three exclusive upgrade packages and this year's order users can enjoy the limited-time rights, before August 7, the "home" series can be given a smart driving package worth 20,000 yuan, equivalent to the price of the "home" series to buy the "want" series, that is to say, the entry version of the limited time discount of 20,000 yuan. Among them, the endurance package of 50,000 yuan is exclusive to the 0 carbon version (high-performance pure electricity), which is a battery pack with a larger capacity, which can upgrade the endurance from CLTC's 475km to 605km.
From Lantu's Weibo comments, it is not difficult to find that this price exceeds the expectations of many people, and many people think that it is more reasonable to start in the early 300,000s, so the starting price is set at 370,000 independent MPV, crazy?
In fact, before asking this question, I would like to ask yourself a question, what is the most important criterion for whether an MPV is worth a certain price? Brand? Comfort? Face value? I think everyone has everyone's subdivision standards, such as Toyota Alpha, although the premium is serious in terms of the total hardware level and foreign selling prices, but as long as it does a good job of an MPV, the meaning of the social business card or social currency represented behind it remains unchanged, and the landing price is speculated to millions.
Lantu as a domestic brand hatched out of the new power brand, the brand premium is bound to be impossible to sit on an equal footing with Toyota, at least now it is impossible, Buick GL8 in the high-end market a large amount of investment has achieved so far, so the brand power must not be the main factor that determines the pricing of Lantu Dreamers, then the remaining hardware dimension.
First of all, a few dreamers of data, the size of the new car is more than 5300mm, the wheelbase reaches 3200mm, larger than Elfa and GL8, taking the chassis form of the front double wishbone after the multi-link, CDC and air suspension with magic carpet function, aluminum alloy chassis, L2 automatic assisted driving, 0 carbon version of 100 km acceleration 5.9S, low carbon version of 6.9S, etc., the configuration is too much, or a picture to summarize more directly.
I don't mean to be successful by stacking materials, otherwise domestic cars would have been the first in the world. Up to now, there are still many people who think that no matter how good the material you use, no matter how cheap the price is, the rich people or the middle-class elite still recognize GL8 or even Alpha. To a certain extent, I understand and agree with this idea, at least from the current market point of view.
But is there a possibility that this situation is not caused by domestic MPV, but because they really don't have many options. Compared to cars and hot SUVs, there are very few MPV you can call, Odyssey, Alexand, GL8, Xena, Alpha.
To count the domestic batch of M8, iMAX8, etc., all the choices of MPV are about 20 models, especially the MPV market is facing obvious consumption upgrades, IKEA IKEA products are really small, which has also created more than 300,000 MPV market GL8 a dominant, Xena price increase is still hot selling, Toyota Alpha, Lexus LM oligarchy situation.
Even so, gl8's relatively high fuel consumption and business image is more as a reception car, while Odyssey, Xena and the like as a family MPV, and less high-end luxury temperament, the market for high-end luxury MPV, is still organic. Lantu's pricing is obviously to lock in the mid-to-high-end MPV market, which seems risky, but compared to the ordinary family MPV field where the price is on the bayonet, there are fewer opponents in this field.
(Dreamer Private Customization Version)
In fact, from a hardware point of view alone, Lantu Dreamers are qualified to call themselves high-end MPVs. From the static level, in addition to the standard double electric side sliding doors, in the MPV's highlight - the second row of seats, electric adjustment / heating / ventilation / massage dreamer to achieve the standard of the whole series, 70 ° large angle electric leg rest and the maximum backrest angle of 155 ° backrest with sleep headrest, with 3200mm of ultra-long wheelbase and long slide rail, the comfort of the second row of seats is first-class, if not enough there is a more high-end and more luxurious four-seat private customized version, and finally look at the luggage placement in the case of full staff, How practical is the dad naturally understands everything.
In addition, Lantu Dreamer is playing an unprecedented identity - new energy MPV. This is not the product of an out-of-town blind trend, in fact, the advantages of electric MPV and even extender MPV are perfectly fitted on the MPV. It's not hard to see that on a more critical dynamic level, the advantages that a good MPV must have are easily made possible by changing the power structure.
A high-end MPV means excellent NVH levels, and the quietness that the electric drive can easily create is something that an ordinary internal combustion engine requires a lot of effort to achieve. Without the presence of a gearbox, the motor power release characteristics bring excellent responsiveness and driving smoothness, and it is difficult to make rear passengers uncomfortable regardless of the driving technique. Most importantly, whether it is pure electricity or extended range plug-in, the problem of high energy consumption of traditional MPV can be effectively solved.
Although the hybrid system of the new era such as Honda and Toyota can better solve the problem of high fuel consumption, it is difficult to take into account the power of the full staff, and the traditional turbo engine of the GL8, although the power is surging but the cost of use rises sharply when the oil price is high, whether it is pure electricity or range extender, the dreamer can perfectly balance these two contradictions to a certain extent.
At first glance, super power on an MPV seems a bit of a drama, but power does not necessarily need to be poured out of the bag at all times, higher power specifications can allow you to calmly accelerate and stay away from danger when fully loaded, which has become another dimension of active safety.
MPV electrification must be the future development trend, because electrification is the future development trend of all cars, and the dreamer's advance layout is a good thing but not an easy task. In order to build the banner of China's high-end electric SUV brand, How much money has been burned, how much money has been burned, how much sound has been created, and how much sound has been created today, and it is never easy for the forerunner to do it.
Lu Fang, CEO and CTO of Lantu, revealed at the press conference that Dreamer has received more than 4,000 orders so far since the announcement of the pre-sale a month ago, and if the monthly sales can stabilize more than 4,000 vehicles, then dreamers rank among the top 5 MPV sales.
Just considering that the price of the Dreamer is slightly more than 400,000 as long as it is selected, can such a warm sales be maintained? Combined with the situation that Lantu FREE sales are high and low, Dreamer, as the first person to eat crab in the new energy MPV, this soup may not be so easy to drink, and gritting his teeth is the best shortcut to success.
But do good deeds, do not ask about the future, there is light in the road ahead, do not forget the original heart, may you and I have a beautiful blueprint in the future.