China's high-end MPV, it has to be like this

Lantu Dreamer was officially launched yesterday, the price range of the 7-seat version is 36.99-43.99 million yuan, and the grade is divided into three series of "dream, think and home" from high to low, as well as a private customized version of the optional 4-seat version, priced from 689,900 yuan. Users can book with the Lantu Auto App.

The official also announced a variety of exclusive upgrade packages, in addition, users who place orders this year can get some limited-time rights, which are released for everyone here.

Then again, the Dreamer's starting price of 370,000 is obviously aimed at the high-end MPV market above the GL8, which has little to do with home users and is more used for business reception and corporate procurement. The car used for such occasions, in addition to considering the product itself, depends more on what car the elite and bosses of the head are pursuing, which is very critical.

In the field of business reception, Buick GL8 has firmly occupied the mainstream for more than two decades, and no one can shake its position so far. Above is the Toyota Alpha, which is popular among the rich, and the More Top Lexus LM, as for other cars like Mercedes-Benz V-Class, Toyota Syna, and Volkswagen Weiran, the topicality in this circle is still incomparable.

It's not that the rich choose cars too "solidified thinking", but after the Buick GL8 and Toyota Alpha, no MPV has enough breakthrough to impress consumers, they are almost out of choice. Take Toyota Alpha as an example, the reason why it is sought after by so many rich people is because of its own breakthrough, static sense of luxury is enough to make people jaw-dropping, especially the second row of seats comparable to the first class of aviation, the rich people will beat the home after the experience into the cold palace, the more rich people choose Alpha, the more terrible the premium of this car. After that, whether it is GL8, Odyssey/Alexon, Mercedes-Benz V-Class, and some self-owned brands of high-end MPV, they all focus on the news on the second row of seats. But who among these followers has shaken the high-end MPV market? Not really.

Because the value of high-end models is mainly composed of two parts: product value and social added value. The product value is the performance, comfort, space, configuration and manufacturing process of the car, how much it is worth, you can also understand it as manufacturing cost. Generally speaking, the more expensive the luxury car, the smaller the proportion of this part. The other part is the added value of society, that is, you drive this car out, "how much face, how others think of you..."

Times have changed, and the traditional automotive value system is being impacted by the trend of electrification and intelligence. Moreover, the post-80s and post-90s generations have become the backbone of society, and their acceptance of new things is completely different from the market situation ten years ago. And the self-owned brand that has been rolled up for many years has no big problem in terms of car manufacturing, electrification and intelligence have also become everyone's "floor", and the next focus is the brand's style and high-end, pulling up the brand's "ceiling". However, it is very foolish to shake the automobile brand value system led by the BBA and continue to exert efforts on fuel vehicles, and what should be done is to take advantage of the general trend of electrification and concentrate on the field of new energy vehicles, so that it is possible to "turn over and sing" farmers.

Before the launch of Dreamer, the high-end of Chinese brands proved feasible, a typical example of which is Weilai hanging BBA, ideally successfully conquering the middle class. LanTu wants to replicate their success, and what needs to be understood is where the breakthrough of its own products is? From the perspective of the first SUV they built, the Landu FREE, the design is not as subversive as Weilai, and the power scheme of the extended range is also in use, which also has 6 or 7-seat versions and a wider positioning coverage. In short, the Lando FREE car has no obvious breakthrough point and has not been tepid so far.

If FREE is to let go of himself, then the dreamer is Lan Tu who is really thinking about his future. The breakthrough of this car is still quite interesting in the field of MPV, first of all, in the aura, the dreamer is bigger than Elfa and LM, the design is more dignified and serious, and the momentum is definitely not lost.

The performance of intelligence has reached the average level of the new forces, but this is a high-end MPV that is mainly used for business reception, most of the time it is driven by drivers, and the weight in this regard is not so high. As for the most important second row of seats, electric adjustment/heating/ventilation/massage are all standard, is it not enough? 689,900 private customized version to find out.

Electrified power solutions are the breakthrough of dreamers. Depending on the configuration, the "0 Carbon Edition" (electric version) provides 82kWh and 108.7kWh batteries (upgrading the 108.7kWh battery requires an optional endurance package), and the CLTC standard endurance is 475km and 605km, respectively. If you feel that the battery life is not enough and it is difficult to replenish energy, you can choose the "low-carbon version" (extended range hybrid version), and the price remains unchanged.

The "0 carbon version" has a 5.9 seconds of hundred-breaking acceleration capacity, and the "low-carbon version" also has 6.9 seconds, which is not used for self-congratulation, but can also be calmly overtaken in a fully loaded state. In addition, the Dreamer series is also equipped with a front double wishbone + rear five-link independent air suspension, with CDC and magic carpet functions, which is comparable to the chassis hardware level of the D-class car, in order to pursue the ultimate smooth road texture. How important is such a breakthrough? Theoretically, electrification for MPV can solve the shortcomings of traditional MPV high energy consumption, the power is more smooth, if the chassis adjustment is stable, NVH does not lose points, the entire ride experience is undoubtedly a higher grade.

All in all, under the general trend of electrification, the emergence of electric MPV is an inevitability. Before the major manufacturers began to vigorously layout, for the first batch of Lantu dreamers, whether they can take advantage of the first-mover advantage and do a good job in the reputation of the first batch of customers is crucial, and it is the real recognition of the brand value to obtain the pursuit of these business users.