During the 5th "55 Shopping Festival", Huangpu District will take "Wonderful Fashion, Enjoy Huangpu" as the theme, and strive to update consumption scenes, strengthen cross-border linkage, give greater discounts, and provide better goods and services through the five XIN sections - fresh gameplay, heart-warming experience, joyful shopping, warm service, honest consumption, and business, tourism, culture and sports linkage, so as to fully stimulate potential consumption.
"Fresh Gameplay" section
Linkage shopping, travel, food, competitions, exhibitions five major plates, to optimize culture, tourism, sports consumption. From April to July, the 3rd Yangtze River Delta City Theatre Festival was held at the China Grand Theatre with the theme of "Run", and the historical context of "righteousness" and "sharpness" of integrity and innovation was continued, and from April 24, K11 Art Mall will bring the "Boundless 'Mirror' of Creative Arts from the Heart - Shanghai K11 Art Festival" In June, Xintiandi will bring the "2024 Design Shanghai @ Xintiandi Design Festival" to create a warm urban space in conjunction with characteristic markets. Combined with the Olympic Qualification Series to be held in the Huangpu Riverside area, Chinese and foreign athletes and tourists can experience Huangpu's trendy scene, characteristic brands and friendly services, and hold a health carnival in the form of "shopping mall orientation + carnival experience" to inject vitality into the business district.
Combined with the Shanghai Nightlife Festival, we will strengthen the in-depth linkage of carrier landmarks such as Fengjing on the Bund, Sinan Mansion, Bund Yuan, Xintiandi, etc., and present the "Bund Craft Beer Festival" in Fengjing on the Bund, the "Sinan Night Party" and "FOUND158 Nightlife Festival" at Sinan Mansion, the "Cool Summer Night Party" at the First Department Store Commercial Center, the "Atmosphere Drying Center" at Yuehui Plaza, and the "A Little Rush Market" in Huaihai at TX Huaihai! A series of wonderful night-time economic activities to create a new scene of night-time economy, enrich the night-time consumption choices of citizens and tourists, and tap the increase in night-time consumption.
"Heartwarming Experience" section
Focus on fashion and new product launch activities, bringing "cross-dimensional" and "metaverse" experiences. Huangpu District continues to enrich the supply of brands, supports the introduction of leading brands into shopping malls, supports multi-dimensional and normalized new product launches and business interactions, and continues to drive consumption growth. Lao Fengxiang will bring the first launch of pure gold new products, Sony's full-frame standard zoom G lens will be launched in China, Puma, H&M, Lanvin, Sephora and other internationally renowned brands will bring new product launches and debut activities in key business districts such as Nanjing Road, Huaihai Middle Road and Yuyuan Garden, and the first store of Transformers theme restaurant in China (Mainland) will be unveiled on Nanjing East Road. Linked with the digital twin Nanbu Street immersive experience "Nanbu Xinle Yuan", New World City FUN Block, Bailian ZX Creative Fun Field, Shanghai Cultural Tourism Metaverse Demonstration Project No. 001 Wonderland Crossing X-META and other projects to present a new immersive experience of "Metaverse".
"Joy Shopping" section
In combination with May Day, Mother's Day, Dragon Boat Festival and Father's Day, various commercial enterprises have given full play to the role of digital empowerment and innovation drive, and linked online and offline to bring consumers preferential promotional activities such as full gifts and full discounts, group purchase vouchers, points gifts, and clear discounts and deductions, so as to further release the vitality of consumption. For example, New World City will launch the "Five-Year Shopping Festival, Ten Million Profits" during the May Day period, selecting good goods and superimposing points for group buying activities, "New World Daimaru Department Store 9th Anniversary Celebration" will bring a full range of promotional linkages, and Parkson will give sweet gifts during Mother's Day and launch special holiday sets.
"Warm Service" section
By improving service quality and optimizing the payment environment, we will bring consumers a warmer service experience during the shopping festival. Through commercial service quality training, we will continue to promote the construction of service standardization, quality and convenience, continuously improve the level of consumer services, and create a consumption environment that is both near and far. Give full play to the demonstration effect of Nanjing Road, Huaihai Middle Road and Yuyuan Garden as "building a demonstration business district for domestic payment services for inbound persons", strengthen the docking and cooperation between the demonstration business district and financial institutions and payment institutions, actively build landmark payment facilitation scenarios, set up clear payment signs and service consultations, and comprehensively optimize domestic payment services for overseas people.
"Honest Consumption" section
Focusing on green consumption and honest management, we will further create a good consumption environment of "Huangpu Rest Assured Purchase". With the goal of leading the city's green consumption vane, and guiding shopping malls and consumers to jointly form the concept of green consumption, the "Huangpu District Green Shopping Mall Selection" activity will be carried out according to the district-level standards of the "Green Shopping Mall Evaluation Specification" to be released, so as to cultivate green subjects of commercial circulation and promote the transformation of green and low-carbon lifestyles. Driven by the "trade-in" policy, we will support large shopping malls such as the First Department Store Commercial Center, Yongan Department Store, and New World City, as well as brands such as Huawei and Sony, to do a good job in the "2024 Shanghai Subsidy Policy for Promoting Green Smart Home Appliance Consumption" to help green consumption be upgraded.
Reporter / Fan Yuhao
Editor / Huang Qianwen
Photo / Au Rong Media Center
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