In this era, once any commodity has a "sentiment" bonus, the price will rise to varying degrees. For example, take the sodas we drank when we were children, such as arctic ocean and ice peak, and now you will find that they rely on a "love card" and sell more expensive than the sodas of big factories, but there are still people who are willing to pay for them. This is the power of feelings.
And because of the emotional premium, it is not only this small thing, even the car is not uncommon for such a commodity. Taking stock of the models that have soared in value in recent years because of "feelings", everyone should have a tacit understanding of Japanese cars. That's right, the Toyota-type SUVs that could not be introduced because of emissions problems. Whether it's Land Cruiser or Lexus, their premiums are far greater than you can imagine. Over time, it seems that a trend has formed: "Toyota's high-end SUVs must be sold expensive."
According to previous news, this generation of LC300 Land Cruiser, originally had no news to introduce into the country. But who can't get over money, based on such a status quo, smart Toyota naturally will not let go of a good opportunity to harvest domestic consumers. Recently, some netizens exposed a set of camouflage test spy photos of a new generation of Land Cruiser, and the appearance of this picture is likely to mean that Toyota's "markup king" seems to be coming back.
We may wish to take a look at these spy photos first, friends who have paid attention to this car should know, although the new generation of Land Cruiser has not been introduced into domestic sales. But in fact, overseas it has already completed the replacement. So it's no secret about its shape, interior, and power. Therefore, if the picture is not a domestic version of the model, there is no need to use any camouflage.
Based on the above situation, in addition to preparing for localization, the author really can't think of any other reason. Moreover, it is intriguing that it is said that the location of this picture is Sichuan. This can't help but be reminiscent of FAW Toyota's Sichuan plant, which is very intriguing.
According to the above analysis, for the domestic new generation of Land Cruiser, it cannot be said that it is a nail in the coffin, but it is also a matter of time. So, let's talk about the market prospects of this car. As mentioned above, it is the norm for today's Toyota high-end SUVs to sell more expensive than luxury brands. For a million, you can buy a low-end BMW X7, but you may not be able to buy a Toyota Land Cruiser, which is the status quo.
The reason why the resourceful Toyota chose to eliminate all difficulties in the domestic production of a new generation of Land Cruiser is also to see the influence of the model in China and the domestic enthusiasm for hardcore SUVs. Therefore, it is not difficult to infer that if the new generation of Land Cruiser is re-produced, the pricing may not be exaggerated, but the price increase seems to be a foregone conclusion, look at the newly listed race. An MPV is still like this, not to mention the big hit SUVs.
Of course, with the increasing rationality of domestic consumers, I believe that the new generation of Land Cruiser may not be able to sit back and sell cars at a higher price. In the early days of the domestic Syna, it was also the loss in overconfidence. Coupled with the impact of domestic tanks such as the 500, if the new generation of Cruze is domestically produced, the future price will be the key to success or failure.