In today's automotive market, in addition to the hot and snubbed models, there are some more embarrassing models. They rely on the highlights of brands or products before listing, which has become the focus of market attention, but after listing, sales have been dismal for various reasons, becoming representative models with high heat and low sales. Below, let's take a look at which models are on the list.
GAC Toyota iA5
Price: 15.98-192,800 yuan
GAC Toyota iA5 is the first electric car launched by GAC Toyota in 2019, and it is reasonable to say that with toyota's blessing, sales should be better than emerging pure electric brands, but the result is just the opposite. Judging from the sales data of the past year, the monthly sales level of iA5 has remained in three digits for a long time, and even the level of double digits in individual months. As GAC Toyota's first mass-produced pure electric sedan, why is the iA5 not popular with consumers?
It should be pointed out here that although the iA5 is built by GAC Toyota, it does not hang Toyota's "bull head logo", but the LOGO of GAC Trumpchi. At the same time, based on the replacement model created by GAC New Energy Aion S, iA5 maintains a high degree of consistency with Aion S in terms of internal and external design, but the starting price is 20,000 yuan more expensive than Aion S, even if it is compared with models with very similar configuration and mileage, iA5 is more than 10,000 yuan more expensive than Aion S.
For a joint venture model, the price is completely understandable, but what is worse is that in the case of dismal sales and serious decline, it has also received many complaints, such as "locking power", "locking power", "mileage" and other issues, which have triggered a large number of complaints from car owners. For a model whose sales are relatively dismal, such a negative storm is undoubtedly adding fuel to the fire, so it is reasonable that iA5 sales are not good.
Dongfeng Infiniti Q50L
Price: 26.48-38.98 million yuan
Although at present, in the low-end market, Japanese cars can be equally divided with German cars, but once they reach luxury brands, the influence of Japanese cars in China is far less than that of German cars. For example, a medium-sized sedan owned by Dongfeng Infiniti, the sales performance of Q50L in the domestic market has been unsatisfactory, from the sales data of the past year, its monthly sales level has been maintained in three figures for a long time, and it is not as good as a fraction of the main BBA model.
Judging from the sales data, the sales of this year's Q50L are even more miserable, with 487 units sold in January, 177 units sold in February, and 113 vehicles sold in March. In March this year, Q50L just underwent a small overhaul, but it was unable to impress consumers at all. Because this car from 2014 to 2022, has not been replaced for 8 years, the middle only relies on small modifications to "continue to live", and the latest 2022 model has only made slight adjustments to the configuration.
At present, the Q50L is still equipped with the M274 type 2.0T engine from Mercedes-Benz, not to mention how old this engine is, it is said that its existence of "camshaft regulator wear" common disease, has allowed consumers to give up buying it. At the same time, the performance of the 7AT gearbox is mediocre, the function of the car machine system is chicken ribs, the use of the problem has also become a problem that many consumers criticize more, so even if the current Q50L has a cash discount of up to 70,000 yuan in the terminal, it still cannot withstand the fact that its product strength is old.
NIO ET7
Price: 44.80-52.60 million yuan
ET7 is NIO's first mass-produced pure electric sedan, launched in March this year, and audi A6L, BMW 5 series, Mercedes-Benz E-class belongs to the same level, positioning are medium and large sedans. If only from the appearance and interior design point of view, ET7 does have a certain strength, not inferior to Mercedes-Benz, BMW, Audi and other luxury models, and in some aspects of design higher than luxury joint venture cars, giving people a sense of high-tech and futuristic, its length, width and height are 5101/1987/1509 mm, wheelbase reached 3060mm, standard medium and large sedans.
According to media reports, the number of orders for ET7 models has exceeded 15,000 units, but the final sales data is cold. Sales were only 163 units in March, and it was normal to have fewer sales just after launch, while in April its sales were still unsettled, at only 693 units. The sales volume in two months is only 1,000 vehicles, which is obviously a big gap with the hot sales situation officially advertised by Weilai.
As a medium-sized pure electric sedan, ET7 currently has three models on sale, with a price range of 448,000-52.60 million yuan, which is a high price point that discourages many people. After all, in the 400,000-500,000 sedan market, BMW 5 Series, Mercedes-Benz E-Class, Audi A6L are definitely the existence of the dominant class, and the price of competitor models such as bydir Han EV, Polar Fox Alpha S, and Extreme Kr 001 is around 300,000. Obviously, the belated ET7 must show great sincerity if it wants to achieve good sales performance.
Uncle Che summed up
It is not difficult to see that with the rapid development of the automobile industry, the competition in the domestic automobile market is increasing day by day. Even if a new car receives attention and praise before it goes on the market, various factors such as wrong pricing and lack of product power can make its sales dismal. After all, the market is cruel, and only by showing sincerity can we truly win the recognition and trust of the market and consumers.