Although, the Spring Festival of 2023 saw retaliatory consumption. But for the automotive industry, this year's car market situation is not so optimistic, "tragic" is the keyword given by industry experts for the 2023 car market. And the market performance after the Spring Festival once again confirms that the expert view is not unfounded.
The first is the overwhelming price war, the price war caused by Tesla began completely at the beginning of this year, before the Spring Festival, the follow-up was only Qianjie and Xpeng Motors, and after the Spring Festival, GAC Aion, NIO, Zerosport, Feifan, Wuling, Geely New Energy, Extreme Krypton, including BYD have shot, price reductions, promotions to seize market share.
Just looking at the actions of car brands, many people may think that this is a rush of behavior. Looking at another set of data, it seems that you can further see the state of the market. According to data released by the National Passenger Vehicle Market Information Association, from January 1 to January 27, 2023, the wholesale volume of new energy passenger vehicle manufacturers in China was 299,000 units, down 18% year-on-year and 50% from the same period last month.
Due to the Spring Festival, policy tightening and other factors, the overall market state is still quite weak. In order to boost automobile consumption, now, the "national team" is about to strike, on February 2, at a press conference held by relevant national departments, relevant leaders said that in 2023, it will stabilize and expand automobile consumption through multiple measures, mainly reflected in four aspects, including new car consumption, new energy vehicle consumption, expanding the circulation of second-hand cars, and smooth car scrapping and updating.
Moreover, in order to promote automobile consumption, many places in China have begun to act, including Shanghai, Zhengzhou, Harbin, etc. to promote car purchase subsidies, car purchases can enjoy additional discounts, car owners save more money.
Many places have taken action Car purchase subsidies are very attractive
Now, in terms of car purchase, different amounts of subsidies and car consumption coupons are issued, for consumers who buy cars, this favorable policy is quite intimate, next, look at the "land subsidy" policy in various places, where to buy the most money-saving car?
Shanghai: The replacement subsidy for new energy vehicles will be extended in Shanghai, and by June 30, 2023, individual consumers will be given a financial subsidy of RMB 10,000 per vehicle if they transfer out of a passenger car registered in Shanghai that meets the relevant standards and purchase a pure electric vehicle.
Nanjing: Continue to implement the purchase tax exemption policy for new energy vehicles, promote the electrification of vehicles in the public sector, and accelerate the improvement of charging and replacement infrastructure.
Hefei: Before June 30, individual consumers scrapping or selling non-operating vehicles registered in Hefei under their own names, and purchasing new non-operational new energy passenger vehicles, will be given a financial subsidy of not more than 5,000 yuan per vehicle.
Sanya: Sanya's car purchase subsidy red envelope time limit is relatively short, before February 20, those who purchase new energy vehicles in Sanya City and complete the license can apply for car purchase subsidies. According to the purchase amount, the subsidy is divided into three levels, and the subsidy amount ranges from 3,000 yuan to 6,000 yuan.
Zhengzhou: From February 6 to March 10, 2023, Zhengzhou released a "big move" and issued an additional 100 million yuan of automobile consumption coupons. The conditions for obtaining car consumption vouchers are not high, and those who purchase small non-commercial vehicles of more than 50,000 yuan can apply for car consumption vouchers. Among them, the subsidy for fuel vehicles is about 3886 yuan / vehicle, and the subsidy for new energy vehicles is about 4762 yuan / vehicle, and fuel vehicle owners and new energy vehicle owners can get benefits.
Harbin: The overall amount of car purchase subsidies is 10 million yuan, the time is from 8 o'clock on February 4, the subsidy standard is divided into three levels, the purchase amount is different, the amount of subsidies is not the same, the amount ranges from 3,000 yuan to 5,000 yuan, fuel vehicles and new energy vehicle owners can apply, this activity is first come, first served, some mean to fight fast.
Driving sales with the New Deal covers four major areas
In addition, consumers who want to buy a car can continue to look forward to it, that is, the "national team" is about to make a move to drive consumption with the new policy. It is reported that the new policy involves four major areas, covering almost the entire industrial chain of the automotive industry.
Among them, some industry experts predicted at the beginning of the year that relevant national departments will also introduce preferential policies for the purchase tax of fuel vehicles, but the preferential range may be reduced. In terms of new energy vehicle consumption, in addition to extending the preferential purchase tax policy, it will also optimize the license, charging and traffic of new energy vehicles.
In addition, the second-hand car market, as an important secondary consumer market, accelerates the revitalization of the 319 million second-hand car stock market, and consumers can buy second-hand cars with confidence and excellent quality through more formal channels, which to some extent also stimulates automobile consumption. At the same time, improve the scrapped motor vehicle system, so that the process of scrapping vehicles and replacing new cars is easier and more convenient. And these new policies are worth looking forward to for consumers who want to buy a car.
Ghost fighting car view: In order to activate this year's car market, car companies, national authorities and local governments, have driven sales in various ways, aside from the final effect, for consumers who want to buy a car, this will be good news, for the purchase of cars, or can save money, or can save effort, netizens pay more attention. In this regard, what do fans think, leave a message.