The car market promotion that began in March has ushered in a wave of "small Yangchun" for many models with sluggish sales, such as the Dongfeng Citroen C6. There are also many models that have been promoted, but sales have not increased. Surprisingly, the "inner roll" of this round of car company promotion has reduced the "entry price" of recent new cars.
On April 12, the Extreme Krypton X was listed with a price starting from 189,800 yuan; on April 13, Weipai Lanshan was listed with a price starting from 273,800 yuan; and on April 13, the Buick Electra E5 (referred to as E5) was listed with a price of 208,900 yuan. These new energy vehicles have all chosen to lower the starting price than the "expected price".
Before these models were launched, several rounds of warm-up were carried out, and the competitors who warmed up also chose higher-priced models. At the same time, sister models on the same platform as the Buick E5 and Extreme Krypton X also have higher starting prices. The reason is that the car market price reduction promotion, which has put pressure on new car sales.
The new car was lower than expected
The Extreme Krypton X, which was launched on April 12, is positioned as a luxury pure electric compact SUV, not to mention compared with BBA, but also compared with the smart #1 of the same platform, its price is also much lower.
Taking the ME version of the ME version of the Zeekr X and the Pure+ version of the Genie #1 as an example, the five-seat rear-drive version of the Zeekr X ME version not only adds L2 level driving assistance, 360-degree panoramic image, remote parking, panoramic sunroof, power trunk, UWB remote control key, sentinel mode, dashcam, AR-HUD, front seat ventilation heating, main driver's seat position memory, exterior mirror power folding heating, zonal air conditioning, etc. The price is also 4400 yuan cheaper than the Pure+ version of Genie #1.
On April 13, Weipai announced the launch of its hybrid medium and large SUV Blue Mountain in Beijing, with a total of 2 models featuring 6 seats and 2 models, equipped with a 1.5T+DHT+P4 plug-in hybrid system, with a comprehensive range of 1,200km and a price range of 273,800-308,800 yuan.
Weipai Lanshan has aimed at the ideal ONE from the beginning of the warm-up, until now the competitor has been replaced by the ideal L8/L9. Blue Mountain is also full of gunpowder in propaganda, directly calling itself a "car builder" rather than a "capital faction". The length of the Weipai Blue Mountain is close to the ideal L8, and the starting price of the ideal L8 is 339,800 yuan.
The Buick Electra E5 (referred to as E5) on the evening of April 13 is also very similar, the new car is based on the GM Autoneng platform, positioned as a pure electric large five-seat SUV, priced at 208,900-278,900 yuan.
As a pure electric SUV of the joint venture brand, the Buick E5 with a 2954mm wheelbase starts at 208,900 yuan. This is the starting price of own-brand models. But the Buick E5 is not a low-cost model, the new car has the latest Buick eConnect intelligent technology system, mobile phone wireless charging, iKey mobile phone key, 14-speaker BOSE audio system, 121-color music mood lights and other functions.
Instead of passively reducing prices, it is better to make a small profit first
Within two days, the sales prices of the three new energy vehicles on the market were lower than the original expected prices of these models. In addition to these brands wanting to open up the market situation, it is also related to the rapid development of the entire new energy vehicle industry.
With the development of the entire industry, the intelligent and networked configuration of various automobiles is rapidly popularizing. Once only available on high-end models, the comprehensive L2 level assisted driving has also become standard on pure electric models of more than 100,000 yuan.
Of course, the recent promotion of new and old models in the new car market is also the main reason for these new cars to directly "lift the table". Instead of waiting for competitors to reduce prices, it is better to reduce prices first to "occupy the pit".
Xiaoxiang Morning News reporter Hu Xiong