"It is very normal for car companies to see sales decline of 30% to 40% in April", after Chen Binbo, CEO of Minshi Group, made such a judgment to the editor of "Dao ge said car".
Recently, the domestic listed car companies have released April production and sales data, from the sales point of view, most of them have a large degree of year-on-year decline, and even 30% of the decline can be called excellent students, of course, there are also car companies to maintain a substantial year-on-year growth, but only limited to new energy models of listed car companies.
As domestic listed car companies have released April production and sales data, the assertions of Chen Binbo, CEO of Minshi Group, are constantly being confirmed. Throughout the history of China's auto market, there are not many cases of monthly sales of car companies generally falling sharply, and Rao is the lockdown of Wuhan that year, which is obviously the domestic car companies under extraordinary pressure in April.
As for the reasons, it is also very clear that the derivative impact of the epidemic is undoubtedly the culprit. According to industry insiders, the resumption of work in the automotive industry in April this year is very unoptimistic, the production level is only about 50% of the past, the logistics pressure is also very large, due to the local epidemic prevention policies, logistics is difficult to move. At the same time, the consumer side also lacks passion, the epidemic has made people's consumption expectations continue to decline, and dealers have closed stores during the epidemic.
In April, the sales volume of car companies generally fell by BYD
"Dao Ge Said Car" editor statistics including vehicle listed companies in April sales (for details see the table below), from the statistical situation, The sales volume of car companies in April can be described as mournful, of which only Beiqi Blue Valley, Xiaokang shares, BYD three new energy vehicle-based car companies in April sales achieved a year-on-year increase, it is worth mentioning that the sales base of Beiqi Blue Valley and Xiaokang shares is not large, and Xiaokang shares only disclosed new energy vehicle sales.
The sales of listed car companies including Changan Automobile, SAIC Motor, GAC Group, Great Wall Motor, FAW Jiefang, Jianghuai Automobile, Jiangling Motors and other listed car companies mainly for passenger cars or commercial vehicles fell sharply in April, of which as many as 7 companies with a year-on-year decline of more than 40%, accounting for 50%. Saic Motor, which is the most obvious in this round of epidemic, fell by more than 60% in April.
If the new car-making forces that took the lead in releasing deliveries before served as a barometer of the April auto market with most of the month-on-month decline in delivery data, then the April sales situation disclosed by the 14 listed vehicle companies is enough to illustrate the overall downturn in the auto market in April. Affected by the epidemic and other factors, in April, some vehicle manufacturing enterprises and parts companies in the core areas of the automobile industry, such as Shanghai and Jilin, fell into a state of suspension of production, and it was almost inevitable that automobile production and sales would decline. According to data released by the Federation of Passenger Vehicles, passenger car manufacturers nationwide wholesaled 903,000 units in April, down 46% year-on-year and down 50% from the previous month.
Production stopped in April, dealers closed Stores Can it bottom out in May?
There is no doubt that the previous two months were deeply affected by the epidemic, and the two core areas of the automobile industry in Jilin and Shanghai have successively appeared in the epidemic, while Changchun FAW Group and Shanghai SAIC Group have been greatly affected in March and April respectively, of which FAW Group has also stopped production in 5 major factories, while SAIC Group fell into a state of decline in April.
What is even more terrifying is that the core areas of the two major automobile industries and their surroundings are surrounded by many industrial chain-related enterprises, and the impact of production suspension and logistics has made the rest of the car companies also painful. Among them, brands such as Weilai and Tank have said that they have stopped production or delayed deliveries due to the impact of the epidemic. Shen Yanan, co-founder and president of Ideal Automobile, directly explained the difficulties faced by car companies that are not in the epidemic area: more than 80% of Ideal Automobile's parts suppliers are distributed in the Yangtze River Delta region, and a large part of them are located in Shanghai and Kunshan, Jiangsu Province. Affected by the epidemic, some suppliers can not supply, and some even completely stop work and operation, resulting in a serious impact on the company's production, and the delivery of new cars for some users is delayed.
But this is not the end, in fact, even if the car company has car production, the terminal may not be able to bear too much sales. According to a survey by the China Automobile Dealers Association, among the 94 cities surveyed, dealers in 34 cities have closed stores due to the provisions of epidemic prevention and control policies, and more than 60% of dealers have closed stores for more than one week, and the epidemic has a serious impact on their overall operation. Dealers were affected by this, and the offline auto show could not be held, resulting in a serious decline in passenger flow and transactions. Ford executives once told the editor of "Dao Ge Say Car" that the brand's dealership closure rate was as high as 50% in April.
However, the northeast automotive industry chain in the middle of last month gradually returned to normal, the Yangtze River Delta region automotive industry chain also gradually recovered from the 18th of last month, SAIC, Tesla and other vehicle companies have achieved the vehicle off the production line, production capacity gradually rebounded; SKF, Aptiv and other parts manufacturers are also gradually resuming work, coordinating suppliers and logistics companies to ensure that raw materials into the factory, maintain production. From the perspective of consumption, automobile consumption is also driven by policies, the National Standing Committee on April 13 specially proposed to encourage similar automobiles, home appliances and other bulk consumption, all localities must not add new car purchase restriction measures, has implemented the purchase restriction of the gradual increase of incremental indicators, and support the consumption of new energy vehicles and the construction of charging piles.
It has become a fact that the car market is full of mourning in April, so can the car market bottom out in May?