According to the national automobile production and sales data provided by the Association of Automobile Manufacturers, the domestic SUV market sold about 742,000 new vehicles in March 2022, up 25.9% month-on-month and 5.6% year-on-year. In the same period, the car quality network accepted 5,334 valid complaints from car owners against SUVs, up 14.5% month-on-month and 49.7% year-on-year.
Among the quality problems in March, the number of complaints about "engine/motor exhaust failure" continued to rise, up 47.6% month-on-month, jumping to the first place in the fault ranking, and the increase in complaints came from some German brand models. In contrast, the number of complaints about "audio-visual system failure" fell month-on-month this month, but it is still at a high of more than 500 cases. Among the service problems, the problem of "not being able to lift the car" has made a comeback, and the number of complaints has risen by about 1.7 times compared with February, and the complaints are concentrated in some independent brand models. In addition, the number of complaints that "do not match the publicity" also doubled this month, ranking first in service issues. After removing the information that the complainant voluntarily applied for withdrawal of the lawsuit, the ranking of the top 30 SUV sales complaint volume in March 2022 is as follows:
Data to watch
1, sales continue to climb Tesla Model Y into the fast lane of development
Since its listing for more than a year, the market performance of Tesla Model Y has been remarkable. Especially since entering 2022, Tesla Model Y has sold more than 30,000 vehicles for three consecutive months, of which sales in March once again approached the 40,000-vehicle mark, and won the top spot in the domestic SUV market for the second consecutive month. Judging from its sales trend in the past year, although the sales volume in some months of the period fluctuated slightly, it showed a steady upward trend on the whole. In contrast, in the past year, the monthly complaint volume trend, except for the abnormal increase in April 2021, the number of complaints in most of the remaining months has remained in single digits, and the short-term word-of-mouth performance is worth affirming. As far as the current trend is concerned, Tesla Model Y has entered the fast lane of development, and it is expected that future sales can continue to break the ceiling.
2, sales bottomed out and rebounded GAC Aion Y ushered in a highlight moment
As it nears its first year of launch, GAC Aion Y ushered in a highlight moment, and although sales in March have not yet exceeded 10,000, they have also set a record for the highest number since the launch of the model. Launched for younger consumers, GAC Aion Y has successfully captured a loyal following with its sleek and dynamic design and leading intelligent technology configuration. The listing of the 2022 model has attracted the attention of more young consumers with its personalized body color and official modified interior suit, and the market performance has also reached a new level. From the trend of its sales complaints in the past year, it can be seen that the overall trend has shown a steady increase, especially since the launch of new models in October 2021, monthly sales have exceeded 6,000 units for three consecutive months. In contrast, gac Aion Y's monthly complaint performance, except for the abnormal fluctuations in December 2021, the number of complaints in the remaining months remained in single digits, and the short-term word of mouth performed well. With the completion of the bottoming out of sales, GAC Aion Y or will usher in a new round of sales growth, is expected to achieve sales exceed 10,000.
3, sales to stop falling and rising Haval M6 or will open the way up
As an important model in the Haval layout of the entry-level SUV market, the market performance of the Haval M6 in the past year has remained tepid, and the overall sales trend is full of fluctuations, and it has not been stable. Entering 2022, after the first two months of sales decline, the sales of haval M6 in March ushered in a strong rebound, returning to 10,000 vehicles in one fell swoop, up about 1.5 times month-on-month. In contrast, its monthly complaint volume performance, the vast majority of complaints in the past year have remained at a single-digit level, which is rare for a model that has been on the market for nearly five years, and the overall word-of-mouth performance is worth affirming. As far as the current overall trend is concerned, after several months of sales fluctuations, the future market performance of the Haval M6 is expected to be further higher, but whether it can continue to remain stable remains to be tested by the market.
4, the old Ji Futuo Binzhi market performance is expected to continue to improve
As a frequent visitor to the TOP30 list, gac honda binzhi's cumulative sales in 2021 increased by 15.7% compared with 2020, becoming another pillar of GAC Honda's sales after accord. Although it has been listed for many years, Binzhi has maintained a strong market vitality and is at the forefront of the domestic small SUV list all year round. After entering 2022, although sales have fluctuated greatly, they have always maintained a sales performance of more than 10,000, with a cumulative sales volume of 45,195 vehicles in the first three months, temporarily ranking first in the domestic small SUV sales list. From its sales trend in the past year, it can be seen that although sales have fluctuated, they have always maintained the level of average monthly sales of more than 10,000, and the market performance is still stable. It is worth mentioning that the monthly complaint performance of Binzhi in the past year has been remarkable, and it has been declining since the fourth quarter of 2021, and the number of complaints in the past two months has remained in single digits, and the short-term word-of-mouth performance is worth affirming. It is reported that this year Binzhi will usher in a new generation of models, the current Binzhi has reached the end of the life cycle, but in terms of market performance is not at all tired, the future is expected to continue to maintain strong market vitality before the replacement.