According to the national automobile production and sales data provided by the Association of Automobile Manufacturers, the cumulative sales volume of the domestic car market in February 2022 was 597,000 units, down 40.4% month-on-month and up 6.1% year-on-year. In the same period, the car quality network accepted a total of 3,858 valid complaints from car owners against cars, down 14.8% month-on-month and up about 51% year-on-year.
Among the quality problems in February, the complaint of "audio-visual system failure" continued to decline, but still ranked first in the fault ranking, and the number of complaints fell by 18.2% month-on-month. This month's "gearbox slump" problem rose to second place, and the number of complaints was basically the same as in January. In the service problem, the number of complaints that "do not match the publicity" continued to be high, a slight increase of 2% month-on-month, and the complaints were mostly concentrated in a Certain German brand model. In addition, the "can't pick up the car" problem has significantly reduced complaints this month, down 34% from January, but still maintains a volume of more than 100 cases. After removing the information that the complainant voluntarily applied for withdrawal of the lawsuit, the ranking of the top 30 car sales complaint volume in February 2022 is as follows:
Data to watch
1. The number of complaints has reached a new low, and it will take time for Corolla to return to the peak
As a benchmark model in the compact car market, FAW Toyota Corolla's sales bottomed out in February, but there is still a big gap compared with its peak state. From its sales complaint trend in the past year, it can be seen that the monthly sales volume shows a clear "W" trend, and the market performance is not stable. Entering 2022, Corolla's sales fell again in the first month of the year, but then ushered in a rapid rebound, and the market performance showed signs of recovery. It is worth mentioning that The monthly complaints of Corolla in the past five months have shown a downward trend month by month, and the number of complaints in February has dropped to the lowest point in the past year, and the short-term quality word of mouth has shown signs of improvement. Overall, the trend of Corolla's sales volume and complaint volume showed an "opening" pattern, releasing a certain positive signal, but there are still variables in whether the future market performance can continue to pick up.
2, quality word of mouth escort MG 5 market performance continues to improve
After being successfully "resurrected", the market performance of MG 5 is remarkable, with cumulative sales of 140,866 vehicles in 2021, accounting for more than 30% of SAIC MG's total sales, becoming a veritable sales pillar. Entering 2022, mg 5 sales have declined briefly, but still maintain the level of monthly sales of more than 10,000, February sales rose 26.9% month-on-month, January-February cumulative sales rose by 47.3% over the same period last year, which is a good "opening". Judging from the trend of sales complaints in mg 5 in the past year, although it has fluctuated in some months, it has always maintained an upward trend as a whole. In contrast, its monthly complaint performance, the number of complaints in each month in the past year has remained at a single-digit level, and the quality of word-of-mouth performance is worthy of recognition. Recently, MG 5's special edition model MG 5 Scorpio has been officially released, the new car not only in the appearance of the design into more sporty elements, the power has also been upgraded, further expand the MG 5 market segment, I believe that the future listing will also provide help for the market performance of MG 5. In the short term, the market performance of MG 5 is expected to continue the rebound trend and once again join the "20,000 car club".
3, steady and steady Cruze sales are expected to stabilize and rebound
As Chevrolet's sales director, Cruze's market performance in the past year has been remarkable, since the second half of 2021, its monthly sales have achieved five consecutive months of month-on-month growth, and in December 2021, it has created a historical record for monthly sales of models. Although sales fluctuated after entering 2022, it still achieved a good result of breaking through 10,000 sales for five consecutive months, and the cumulative sales volume in January and February soared by about 6.2 times compared with the same period last year. As a model that has been on the market for nearly three years, it is not easy to maintain a monthly sales of more than 10,000 in the highly competitive compact car market. Compared with the steady increase in sales, Cruze's monthly complaint trend fluctuated greatly, but it remained at a relatively low level. With the gradual launch of the 2022 annual redesigned model on the market, the future market of Cruze may maintain a steady upward trend, and it is worth looking forward to whether it can refresh the sales record again!
4, sales bottomed out and rebounded Mercedes-Benz C-class urgently needs to break through the market haze
After four consecutive years of missing the luxury mid-level car sales crown, mercedes-Benz C-class market performance is slightly sluggish, until February 2022 has fallen for four consecutive months of sales fell below 10,000 units, January-February cumulative sales less than half of the rivals BMW 3 Series and Audi A4L. Although there are many factors for the decline in sales, the Mercedes-Benz C-Class, which completed the replacement step first, missed the opportunity and was at a disadvantage in the competition with the two old rivals. Judging from the trend of its sales complaints in the past year, the sales volume in most months is below 10,000 vehicles, and the overall trend fluctuates greatly. It is gratifying that in the case of poor sales performance, the monthly complaint volume of Mercedes-Benz C-class performance is remarkable, from the second half of 2021 to show a downward trend month by month, january 2022 is even lower, the quality of word of mouth has a continuous trend of improvement. In the short term, Mercedes-Benz C-Class sales in February completed a bottoming rebound, although the rebound is limited, but the future market performance is expected to gradually stabilize with the rebound momentum. But whether we can return to normalcy as soon as possible and catch up with competitors remains to be seen.