Nowadays, the situation in the domestic car market is not optimistic, the environment is cold because of supply chain and other issues, not only strong brands are worried about sales and production capacity, but also second-tier car companies are looking forward to wearing. What to do? We may wish to look at the action of the American car Chevrolet, on the one hand, the flagship SUV Explorer strives for survival at a low price, and on the other hand, it updates the vehicle and sells it.
Speaking of Chevrolet, I believe that friends who pay attention to the dynamics of the car circle will have an impression, and in recent years, the sales performance has not been good, and many people have ridiculed it as being on the verge of delisting for a long time. In fact, the brand has no shortage of cost-effective choices, such as explorers, the starting price of 169,900 yuan is not high, and now the terminal discount is very large, falling to more than 120,000 in some areas, only the price has been comparable to Honda, Toyota and other small SUVs.
Even if the entry threshold has dropped again and again, but it has not achieved the expected effect, the sales volume in March has not yet exceeded 1,000, and the lack of product strength or the biggest reason. The Explorer looks pretty good, with a large area of blackened air intake nets with sharp lines throughout the body, and the athletic aura and muscularity are not outdated, but the interior part has become the biggest pull on the hind legs. This set of interiors has no highlights compared to the current popular styles, and the old-fashioned layout and large-area hard plastic materials have not won the favor of young consumers.
Of course, although the Explorer positions a medium-sized SUV, the size is not prominent, and the 4646mm length and 2725mm wheelbase are not as good as the large 7-seat SUV Highlander. The car provides two engines, 1.5T and 2.0T, matching 6AT and 9AT transmissions, with a maximum output of 169Ps and 237Ps. Fight hard power, the explorer is a slot point, but at this price, it has to be said to be a cost-effective choice.
The biggest "hero" of Chevrolet's ability to withstand pressure is the entry-level sedan, such as Cruze, which laid the sales foundation for the brand. Following buick Yinglang's marketing strategy, the combination of low-cost volume exchange, sporty appearance and low-priced as a joint venture car has a good appeal among a number of cars below 100,000 grades. Cruze RS has arrived at a new period, and it is reported that the new model will upgrade the new LED headlights, the interior part or the most important part.
At present, there is not much information about the replacement of Cruze RS, but from the perspective of other product updates of Chevrolet, the interior may be upgraded to a dual screen mode, which greatly enhances the vehicle grade and sense of technology. In addition, in terms of power, the car is still equipped with a small displacement three-cylinder turbocharged engine, this replacement or will also be adjusted, look at the current X-Trail, can not be the sales of all the reasons for the sharp decline in three-cylinder engine, but there is still a relationship, so Cruze RS or use 1.5T four-cylinder engine. Chevrolet, how many opportunities will it gain in this storm? Let's walk and see.