For a long time, the domestic joint venture automobile market is jointly divided by German, Japanese and American brands, Volkswagen as the earliest brand in China, occupying the first-mover advantage to become a well-deserved sales hegemon in the domestic market; Toyota, Honda, Nissan known as the Japanese three musketeers, with excellent appearance, fuel economy and reliability, the reputation in the country is thriving, favored and supported by domestic consumers; American cars have GM and Ford, of which GM has Two Major "King Kongs" of Buick and Chevrolet. One positioning the high end and the other positioning the low end were very popular for a long time.
Ashkenazi, Japanese and American systems present a "three-legged standing" situation is a few years ago, the time spans to today, the influence of American cars in the country continues to decline, today's domestic market staged a German volkswagen and Japanese three musketeers to compete for hegemony, and the public "two fists are difficult to defeat six hands".
There is only "one master" left in the American three masters, and Chevrolet and Ford are going downhill
The turning point of the decline of American cars in China is a few years ago, Yinglang, Chevrolet, Ford a wide range of three-cylinder engines, you know, American cars, especially Chevrolet, their sales are mainly by low-end cars, such as Cruze, Sail, Avio. The hasty launch of the three-cylinder car will suddenly push domestic users out, and the sales of American cars will of course be greatly impacted.
Think about why American cars are so popular, the reason is that American cars are strong, durable, and solid and calm. As a result, the American car self-abandoned martial arts, engaged in a three-cylinder engine, do not say what three-cylinder car does not shake, trembling is one thing, domestic consumers are not willing to be "guinea pigs" is another thing, 100,000 price range users are ordinary salaried families, the demand for cars is reliable, durable, who is willing to gamble with their own hard money on the durability and reliability of three-cylinder engines. Yinglang used a three-cylinder engine before, and now it is not honest to replace the 1.5L four-cylinder engine, although this L2B engine is a "veteran" who can no longer be old in technology, but the four-cylinder version of Yinglang is listed, and the sales volume instantly rose from about 20,000 to 40,000 vehicles, which does not explain the problem?
We may wish to combine the sales report, Ford's cumulative sales in January and August this year is only 157138, Chevrolet is more miserable, the cumulative sales of only 139089, down 23.29% year-on-year, knock on the blackboard, Ford in four years ago is still an annual sales of 700,000 + joint venture brand, Chevrolet in the past has also achieved annual sales of 800,000 + vehicles. The only one that can still be sold is Buick, which has accumulated sales of 490,000 vehicles this year, which seems to be quite a lot, right? But that's less than half of Toyota's.
Ashkenazi Volkswagen sales shrank, and Japanese Sanjie flourished
It is worth mentioning that although Volkswagen is still the highest-selling brand in the domestic market, the gap between Toyota and it is already very small, with Volkswagen's cumulative sales of 1.33 million vehicles from January to August, while Toyota's cumulative sales reached 1.01 million vehicles, and Honda and Nissan sold 940,000 and 640,000 vehicles respectively. In previous years, two fields, Nissan plus one piece to touch Volkswagen, now, Toyota can challenge Volkswagen.
It is said that "those who get the B-class get the world", let's discuss the B-class sedan market, passat's poor performance in the test of the China Insurance Research Institute, not only the passat car is affected, the Maiteng and passat are based on the same platform architecture, based on the driving quality and the quality of the vehicle, the difference between the two is not big. Therefore, Maiteng has also been affected by Passat, and now, Maiteng and Passat have reached nearly 40,000 yuan in terminal discounts, but the sales performance is becoming more and more unbearable.
At the same time, Volkswagen's two cars have a relatively single audience, Maiteng and Passat are moderate and introverted in the appearance design, basically not the "dish" of young people, even if some young people finally choose Volkswagen, most of them are also influenced by the elders in the family. Relatively speaking, the Japanese brand in the Accord, Camry, Tianlai audience is wider, especially the Camry, its appearance design is extremely in line with the aesthetic needs of young users, reliability, fuel economy advantages are very suitable for home, the characteristics of naturally aspirated engines are more suitable for older users, the comprehensive performance is better than the Passat.
Compared with Magotan and Passat, the Accord is another extreme, that is, it completely adheres to the needs of young users, whether it is from the design, power performance or driving texture are young and sporty. The 1.5T Earth Dream engine is known as the "strongest small displacement turbocharged engine on the surface", with a maximum power of 194 horsepower and a peak torque of 260 Nm, and Honda's rumor of "buying an engine to send a car" comes from this engine. Its parameter values are comparable to some 2.0T engines, and matching Honda's CVT gearbox, the Accord's driving experience is smooth and stable, and the acceleration performance is also superior.
Among the Japanese three masters, Nissan Tianlai is the weakest, of course, the sales are also the worst, but the new Tianlai still shows a good appeal after the listing, selling 18,900 and 16,800 vehicles in July and August, respectively, and the cumulative sales from January to August are almost the same as passats. Tianlai has its own characteristics, that is, the riding comfort is particularly outstanding, through the excellent sense of packaging, let the owner feel the taste of home, therefore, Tianlai is known as "mobile large sofa", if you pursue comfort, then the choice of Tianlai is not wrong.
All in all, the current Chinese market has indeed changed, American cars have gradually withdrawn from the front line, even Buick can not be compared with Toyota, Honda, Nissan.
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