The public shows the greatest sincerity, pushing 100,000-level "pure electric conscience works", what is the probability of success?

There is Tesla Model 2 in the front, and Volkswagen ID.2 in the back, and the new energy pure electric market is still so interesting.

When foreign brands reduce the number of product models, a signal is unknown: the price is more close to the people.

We all know that the Volkswagen ID family is unable to compete with the sales of the brand's fuel vehicles, but it has to transform, and it can only bite the bullet.

Today's ID.3, ID.4 and ID.6 models have not become as popular as the Golf in the global market, and the arrival of the smaller and cheaper ID.2 is easy to understand.

01

Similar to Polo positioning,

Moderate and enduring, is there still a way out?

It is said that the ID.2 is a replacement for pure electric golf.

Is this really the case?

I think not!

Perhaps, it is only a pure electric version of Polo.

From the size, we can also see that the length, width and height of 4050mmx1812mmx1530 are positioned at the A0 level.

The 2600mm wheelbase is between the Volkswagen Polo and the Golf, and although the pure electric model can arrange the front wheels more towards the front due to the lack of engines, it does not help the actual interior space significantly, especially for the second row.

At this point, we can directly feel the cramped space of the second row from the renderings.

In terms of appearance, the ID.2 still inherits the characteristics of the ID family, and the design is quite restrained, which is why the Volkswagen series models are attractive.

In terms of details, we still found creative breakthroughs, for example, the front and rear through light strips changed from the original line light source to the area light source, giving people more sense of power.

Volkswagen also gave such a design a summary of the three words "stability", "affinity" and "excitement".

The interior of the ID.2 showcases a clean, fully digital cockpit concept, which is a bit prosaic, but feels good when lit with elegant ambient and ambient lights.

The dashboard area comes with a 10.9-inch LCD instrument cluster with a retro-themed interface and a 12.9-inch central touchscreen, and yes, Volkswagen is working hard to make it more technological.

Further technologies include a head-up display, several 45-watt USB-C ports, and wireless charging on the central channel, which is not very luxurious, but it is indeed convenient for the user experience.

02

Urban commuting, the concept of control and autonomy is completely different

In terms of performance, Volkswagen's route is completely different from the new forces and other traditional Chinese brands, the former pursues the smoothness of the "tram" driving the "oil car" (high performance is another version), while the latter blindly wants to make up for the disadvantages of the high performance of the fuel in the past, and excite the explosive power of pure electric power as much as possible in one fell swoop.

The important thing about the Volkswagen ID.2 is that it is the first MEB-based front-wheel drive vehicle and is the entry model for the MEB platform.

In a production car, a single motor will produce a maximum horsepower of 236PS, a zero hundred acceleration time of 7 seconds and a top speed of 144km/h.

Volkswagen officially announced that the WLTP cruising range of this ID can reach 448km, and we expect its actual cruising range to be around 400km.

For urban commuters, this is basically fine, and Volkswagen promises that the batteries of production models will be charged 10 to 80 percent in about 20 minutes.

As an entry-level electric vehicle, the performance is completely acceptable.

Obviously, the target group of the Volkswagen ID.2 is consumers who commute to work for short distances in the city.

Volkswagen said that when the production model is launched in Europe, its starting price will be 25,000 euros, equivalent to 180,000 yuan.

According to the price of the rest of the domestic ID family, the ID.3 is priced at 37,350 euros in Europe, about 280,000 yuan, and 162,900 yuan in China.

According to this calculation, once the ID.2 is domestically produced, the price may be about 100,000 yuan.

However, in the domestic market, BYD Dolphin, Leading T03, Baojun Kiwi EV, Wuling Hongguang Mini EV and other models have seized the market.

Conclusion

For the public, this price is very conscientious, but is this price competitive?

Obviously, the competitiveness is insufficient.

In the domestic market, BYD Dolphin, Leading T03, Baojun Kiwi EV, Wuling Hongguang Mini EV have seized the market. Facts have proved that from the perspective of publicity, joint venture brands such as Volkswagen have not been eye-catching enough compared with Chinese brands; From the perspective of products, by 2026, when the ID.2 is launched, it is still difficult to get a piece of the pie at this price and size; finally, from the perspective of the brand, the aura of the public has gradually retreated. ID.2 is even more difficult for it to succeed.