If you plan to buy a compact car this year, how many people will consider Xuanyi, Langyi, and Corolla? The former national car Volkswagen Langyi is going to be remodeled in the middle of the term, and how many people have heard about it?
In March, when the epidemic had not yet broken out, the sales ranking of the sedan market had already exposed many problems: Xuanyi lost the top position, Langyi fell out of the top five, Corolla barely ranked tenth, and Yinglang, who was once also a top three regular passengers, can now only rank 13th, followed by the Mercedes-Benz E-Class, which is priced several times higher.
As we previously wrote in "How much should the joint venture brand compact car be set?" It was mentioned that the joint venture brand is losing its former advantage area - the compact car market, and Volkswagen Langyi, which has been at the top of the list for many years, has fallen the most obvious.
After 4 years, Volkswagen Langyi has ushered in its mid-term redesign, double appearance, new interior, it does not look like a big action upgrade, at least let Langyi PLUS qualified to enter 2022, but whether people can evoke the recognition of "sales wang Langyi", which is a problem at present.
Interim changes, what has changed?
The Volkswagen Langyi on sale is a replacement product in 2018, when the most concerned change is the platform upgrade, from the old PQ platform to MQB, no longer a backward product carrying the labels of "special car" and "Tokuhara Lang". Now, Langyi only ushered in the mid-term reform after 4 years, and MQB is naturally no longer the focus. After all, the advanced technology of the Volkswagen brand now comes from MEB and MQB-EVO.
Just ushered in a new generation of SAIC Volkswagen Lingdu L was born from the MQB-EVO platform, a year later than the Skoda Octavia PRO, but now the industry wind direction is new energy, volkswagen to the outside world to convey the idea is also full transformation, popular ID series, so Lingdu L is good, Octavia PRO, young consumers are not very concerned about what platform technology is used in the new fuel vehicle of the Volkswagen brand.
Lonnie May Be a Little Different. Before and after the replacement of Longyi PLUS, it was the top of the compact car market for a long time, until Xuanyi replaced, Langyi was forced to give up the first position. But whether it is Xuanyi or Langyi, the largest user group among them is not a young person who follows the trend and talks about fashion.
In the past few years, the joint venture brand has been able to stabilize the compact family car market of 100,000 yuan, relying on brand reputation and reliable products. This generation of Longyi PLUS was born from the MQB platform, in the eyes of the consumer group in 2018, it is to strengthen the reliability of the Volkswagen brand, as for the design, space, and material improvement, but people who do not mind the shortcomings of the Public seem to be very good.
The 2022 Volkswagen Langyi model on sale today is the annual model listed in October last year, and there is also a resurrection version of the previous generation of Langyi, which set sail. This routine is not uncommon in products at the same price, Nissan Xuanyi has both new Xuanyi and Xuanyi classics, and the same is true for Bora.
In February this year, Langyi, which has been revamped in the middle of the year, released an official map preview, focusing on two changes: double exterior and new interior.
The first is the front face, in addition to the public matryoshka grille with severe aesthetic fatigue, the new Langyi has added the starry sky version, changing the original horizontal chrome plating to a dot matrix design, named the starry sky version. What needs to be stated is that this starry sky version of the dot matrix grille is not a new shape, and the 2022 Passat, which was listed in August last year, has already adopted the same starry sky front face on the high-end model, and named the starry sky version.
Nowadays, the use of Langyi in the medium-term revamp, the decentralization of advanced configurations, it is reasonable to say that the value of Langyi can be improved, but now the situation of Passat is also going all the way down, and its design is used in Langyi, which obviously cannot bring much attention. In addition to the starry sky version, the new Langyi has only made a small range of optimizations in details such as headlights and lower bracketing, and at a glance, Langyi is still the uncle Langyi.
Another big change is the interior layout, with an emphasis on the size and position of the central control screen. As can be seen in the official picture of the new Langyi, the original embedded LCD central control screen is changed to a suspension type, and the central control is divided into upper and lower parts by a penetrating metal trim, which is not so heavy visually.
The size of the central control LCD screen has been increased to 12 inches, with a 10.3-inch full LCD instrument panel, which is synchronized with the current Tiguan L, which is the latest interior design style of the current Volkswagen brand, and the new steering wheel shape is also in line with volkswagen's digital positioning.
In order to match the new interior to enhance the sense of technology, after the mid-term redesign, Langyi also upgraded the material and tone matching of the trim panel in the central control area and the door panel area, and the seats and stitches also paid attention to color collision, providing color schemes such as Morandi and cool black, focusing on the high-grade texture of looking and touching.
However, according to the public's routine, these upgrades are limited to high matching, and the middle and low matching that mainly shoulders the task of walking can be said to have changed a loneliness. In fact, we refer to the starry sky front face and the large size of the central control screen in the Passat, Tiguan L configuration division, basically can infer that after the langyi mid-term redesign, the starry sky front face has and only one, and the large size of the central control screen will be provided in the high-end, the volume of low-end models, LCD instruments and central control screens will use small size versions.
How does Lang Yi plan to sell?
As far as langyi's own sales changes are concerned, the decline before this year is not serious, and even because in 2020, the previous generation of Langyi was renamed Langyi and set sail, and the two generations of sales were sold in the same house, and there was a period of harvesting market behavior.
Since 2021, Langyi has shown a fluctuating downward trend, and it is difficult for annual sales to return to a high of more than 40,000. This year, the 2018 model on sale of Langyi has been in service for 3 years, the product competitiveness has seriously declined, although the main sales of 1.5L models in the power fuel consumption and other hardware level is not seriously lagging behind Xuanyi, but in terms of the interior style and intelligent configuration seen by the naked eye, Langyi is too old.
The 2021 Langyi made an overall upgrade: the standard 8-inch LCD display, although it is still embedded in the design, but because of the increase in size, and there is no bezel and physical buttons on both sides, the sense of seniority is still improved a lot. In addition, Volkswagen also provides optional 8-inch LCD meters in the 2021 Langyi model with above models, which are packaged and sold together with functions such as rainfall sensing and headlight light opening.
Of course, even if the central control screen has been changed, the interior design that has continued in 2018 still makes Langyi look out of place, the large area of hard plastic on the door panel, and the large area of piano paint panel in front of the co-driver have become a fingerprint collector, which makes The car unable to keep up with the pace of the times.
To be sure, the mid-term redesign of Langyi has made great progress in the interior layout, even more aesthetic than the interior of Japanese brands, but for conservative users who value the economic and practicality of Volkswagen Langyi, can such an upgrade make them spend a little more money?
It is rumored that the mid-term revamp of Langyi retains the 1.4T and replaces the current 1.5L with 1.2T, so that the price range of the entry-level model and the main sales model will be improved. For the current consumer group that mainly buys 1.5L, interior upgrades and power upgrades may not be the reason to spend more money.
The most likely situation is the new and old sales, the 2021 Langyi has only been listed for a few months, and the upgrade of the central control part is still enough for the target audience, focusing on 1.5L power and gradually liberalized terminal offers. Therefore, after the mid-term redesign, Langyi will play a role in reversing the concept for a period of time, waiting until the preferential treatment is gradually released, and the transition from the main sales model to 1.4T is realized with the texture upgrade. Just as after the listing of Langyi PLUS in 2018, it has also maintained a period of market cultivation.
For the increasingly depressed SAIC Volkswagen, Langyi is a step that cannot be wrong, and the 2022 model and the mid-term reform are parallel, and it is 1+1>2. However, in this way, will it seem that the pricing of Lingdu L is even more inappropriate?
Figure | Sourced from the web
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