For reasons that are well known, the most affected car companies in March were in the Shanghai area. According to the sales data released by the Association, the SAIC Volkswagen brand sold only 104,200 vehicles in March, down more than 30% from last year.
It should be said that this achievement is not easy, and it is completely dependent on SAIC Volkswagen's own supplier management ability. Therefore, SAIC Volkswagen had to add to the promotional release the content of the cumulative sales of 314,767 vehicles in the first quarter.
In the car market, the Langyi family sold 103,601 units from January to March, with a single month sales of more than 34,000 units, which was a hot sales trend. The SUV family sold 101,209 units in the first quarter, up 36.99% year-on-year, demonstrating the combined strength of many models. The new energy family sold 20,968 vehicles in the first three months, an increase of 288.30% year-on-year, providing users with the "safe choice" of electric vehicles with outstanding quality advantages.
As the epidemic passes, Lingdu L, which went public on March 31, should cause SAIC Volkswagen's sales to increase significantly in April. Because Lingdu L received more than 18,000 deposit orders on the day of listing, the market prospect is worth looking forward to.
In terms of marketing methods, Volkswagen brands continue to innovate. As a trend pioneer for Gen Z youth who pursue individuality, Lingdu L has been playing with young users since its debut. A series of interactions such as online nickname voting, crowdfunding limited custom shoes with Li Ning design, and co-creating trendy hot car stickers make users full of participation throughout the process and highlight the personality proposition of "spicy is me". This year, SAIC Volkswagen will also hold the first ID co-created by ID. car owners. DAY owners party, is currently in the heat of recruitment. The theme of the "Born of You" campaign is also voted by ID. car owners, highlighting the brand's determination to carry out the "2C" to the end.
In the first quarter, SAIC Volkswagen also sponsored the popular emotional drama "Heart Residence", and the popular models such as Volkswagen brand ID.4 X, the new Tuon, the new Passat, and Tuyue were launched together, and the fans enjoyed the story of women's self-growth in the new era. Among them, the "female protagonist with the same model" car ID.4 X, the "warm male exhibition" car new Tuang and so on frequently appeared in the streets and alleys of Shanghai, making fans feel more cordial.
All IN Volkswagen, ALL FOR Volkswagen. Up to now, SAIC Volkswagen Super APP users have exceeded 7.8 million, and Volkswagen has more than 12.9 million certified members. Continuing to deepen user operations and continuously improving market attractiveness, the SAIC Volkswagen brand will bring high-quality products and services to more consumers.
All in all, the monthly sales of 100,000 units are far from the true strength of the SAIC Volkswagen brand, and it is expected that after the ban in Shanghai in May, its sales will rebound strongly, and it is not surprising that the monthly sales of 200,000 yuan.