Recently, coinciding with the first anniversary of the launch of the SAIC Volkswagen ID. pure electric family, ID.4 X, ID.6 X, ID.3 provide users with a "safe choice" for electric vehicles with outstanding quality advantages. The innovative offline direct operation model and the user direct connection position APP show the youthful image of the mass brand in the user experience, which is closer to consumers. At the same time, the ID. pure electricity family jointly launched the 2022 model, opening a new life of pure electricity with a new look.
Fully invested in electrified and intelligent tracks
Following the completion and operation of SAIC Volkswagen's 17 billion yuan new energy vehicle factory, the Volkswagen brand has ushered in the accumulation of ID products in the past year. Three new cars a year are rapidly launched, and each has its own focus on positioning, covering more electric vehicle users. ID.4 X meets the needs of young families to travel upgrades, ID.6 X is suitable for mature families to travel with multiple people, ID.3 is aimed at young individuals and families full of life fun and taste.
The ID.pure electric family inherits SAIC Volkswagen's more than 30 years of accumulated car manufacturing experience and many new intelligent manufacturing technologies, and has accumulated profound quality. In addition, the innovative use of augmented reality head-up display, interactive optical language system, intelligent vehicle connection system 4.0, L2 level driving assistance, etc., the level of intelligence is high. Coupled with 338 brand standard battery safety verification, high-strength steel body structure design, real endurance dynamic feedback, etc., it has been recognized by the market. Thanks to the reliability, ease of use and authentic car experience, the ID. pure electric family "cares about every day of user use" and is becoming the ideal choice for many domestic pure electric vehicles.
Deep ploughing quality advantage Products are well recognized
In the past year since its launch, the ID.pure electric family has received many awards and ratings from third-party authoritative institutions, which continues to confirm saic-Volkswagen's consistent concept of quality car building. As the leader of the ID.pure electric family, ID.4 X won the "China Environmental Car of the Year" on the "2022 China Car of the Year" list after id.4 won the "2021 World Car of the Year". It stood out from the 32 shortlisted models and impressed the judges with its outstanding performance in terms of range, handling and driving pleasure. In the new version of the C-IASI evaluation procedure, ID.4 X received the All Good evaluation, which is also the best result in the history of C-IASI evaluation, showing the research and development ideas of major manufacturers that consider user car safety and car cost from the whole life cycle.
At the same time, ID.6 X won the title of "front-runner" of the 2021 enterprise standard with the best evaluation results, and the ID.series power battery was awarded the "T V South German Quality Victory Glory Star" certificate, which highlighted the outstanding advantages of the ID. pure electric family in the performance and technological advancement of the whole vehicle.
Focus on users and create innovative marketing models
SAIC Volkswagen uses a variety of direct connection methods to link with offline channels to achieve an interconnected closed-loop experience for users. Online, with the "SAIC Volkswagen Super APP" as the position, the ID.pure electric family has realized the online full car purchase process visualized by users. Users can buy a car without leaving home like buying a mobile phone online. ID.Partners' official online marketing service team also makes the consumer experience more convenient and efficient. Offline, in line with user experience and consumption habits, the public brand comprehensive layout ID. Store(X), entering the new retail format, has opened 58 in key cities in China so far.
Deeply engaged in user operation, SAIC Volkswagen super APP users have exceeded 7.8 million, Volkswagen a certified member of more than 12.9 million. At the same time, the communication method between brands and users is also more youthful and social. Whether it is the dream linkage of ID.4 X and Pikachu and Qitian Dasheng, the Weibo topic of ID.6 X listing #Send the Boss to Space#, or the ID.3 launch of the #Call boyfriend transformation plan #Douyin user co-creation activity, it continues to refresh the influence of the mass brand in the young group.
The 2022 model will be launched hand in hand with the new one
In April, the ID.pure electric family was launched, and the ID.4 X, ID.6 X, and ID.3 models were launched simultaneously. The new car introduces intelligent parking assistance, pre-collision safety system, intelligent vehicle connection system 4.0 upgrade, etc., and the intelligent product power is further enhanced. When the vehicle needs to stop, the intelligent parking assist can actively identify the nearby parking space and automatically shift, speed control, brake, parking, etc., enjoy the freedom of parking. In critical situations, the pre-collision safety system can close the windows (leaving gaps), tighten the seat belts, etc., to maximize the safety of the driver and occupants. Smart Vehicle Connection System 4.0 has launched new services such as charging trip planning, charging and trip statistics, road assistance, etc., and the smart charging map has also been upgraded. The first car owners can also enjoy unlimited traffic and pet fans to their homes.
With more ID. car owners joining, SAIC Volkswagen will hold the first ID. DAY owners' party this year, which is currently in full swing. The theme of the "Born of You" campaign is also voted by ID. car owners, highlighting the brand's determination to carry out the "2C" to the end.
Always up-to-date, pleasant and reassuring, the ID. pure electricity family passes on the brand genes of the volkswagen brand and looks forward to opening a new life of pure electricity with more consumers.