E-Car Original is affected by various factors, and domestic oil prices in 2022 have an increasingly magical trend. From the perspective of later costs, for many consumers, a new energy model may be a better choice than a fuel vehicle. Recently, SAIC Volkswagen's three ID series models have been updated to 2022 models, forced by the pressure of rising raw materials, the price of all three models has increased by 5400 yuan compared with the old model. Let's talk about it today, if you want to choose a pure electric model, how competitive the three models of SAIC Volkswagen are in the market.
Product review: The design has highlights and the configuration is richer
The 2022 SAIC Volkswagen ID.3 launched a total of two models, the pure version and the extreme wisdom version, and the official guidance price was adjusted to 165,288 yuan to 179,288 yuan. The 2022 SAIC Volkswagen ID.4 X is currently available in 5 versions, with a price range of 20.5288-278288 million yuan. The 2022 SAIC Volkswagen ID.6 X is currently available in six versions, priced at 24.5288-335.888 million yuan.
Saic-Volkswagen ID.3 is positioned as a compact hatchback with a trim dimension of 4261/1778/1568mm and a wheelbase of 2765mm. The power part is equipped with a 125kW/310N·m permanent magnet synchronous rear motor, equipped with a 57.3kWh ternary lithium battery pack, and the CLTC has a cruising range of 450km. The entire series is equipped with 6 airbags and active braking system as standard, and the configuration is not stretched: even the lowest models have full-speed adaptive cruise, keyless entry, 10-inch central control screen, LED light set, ambient light, automatic air conditioning, induction wipers and other configurations. In the two configuration versions, we will recommend the high version of ID.3 more, compared with the low version, there are many highlight configurations, and the interior texture is also better.
The Volkswagen ID.4 X is positioned in the compact SUV class with body dimensions of 4612/1852/1640mm and a wheelbase of 2765mm. In terms of power, the ID.4 series models have a single motor version of 125kW and 150kW and a dual-motor version of 230kW to choose from, and two sets of battery capacity are also prepared: one is the same as ID.3 57.3kWh battery pack, corresponding to CLTC cruising range of 425km, the other is 83.4kWh battery pack, corresponding to the cruising range of 607km (single motor version) / 555km (dual motor version). The configuration is similar to the ID.3, with full-speed adaptive cruise, 6 airbags, L2 driver assistance system, keyless entry and so on as standard. The configuration level is actually comparable to the medium and high-end configuration of the same level of fuel version SUV.
Among the 5 configuration versions, we will recommend the ID.4 X Jizhi long endurance version priced at 241,288 yuan, which is more balanced in power and endurance, and the configuration is also equipped with panoramic images, adaptive cruise, 30-color atmosphere lights, seat heating, massage and other configurations.
Saic-Volkswagen ID.6 X is positioned as a medium-sized SUV with a choice of 7-seater and 6-seater models. The body size is 4876/1848/1680mm, which is equivalent to a Highlander, and the wheelbase has reached the level of 2965mm, focusing on large space.
In the power part, the three power and endurance combinations are: 132kW/310N·m of single motor, 150kW/310N·m and dual-motor 230kW/472N·m, corresponding to CLTC460km, 617km and 540km respectively. The configuration is basically similar to that of the ID.4 model, and it is equipped with full-speed adaptive cruise, 6 airbags, L2-level driver assistance system, keyless entry, etc. The multi-configuration part of the model is not introduced.
For ID.6 X, we will recommend the pure long-endurance version priced at 271,288 yuan, similar to the recommended reason of ID.4 X, the power, endurance, and configuration are more balanced, and the price is not high in the case of maintaining a good car experience. Because of its wheelbase to 2965mm, it is more suitable for consumers with higher space requirements.
At the end of this part, I want to talk about the overall design, after all, these pure electric models have many breakthroughs in design compared to Volkswagen's fuel models. We can see that whether it is saicid volkswagen ID.3 or SAIC Volkswagen ID.4 X or ID.6 X, a lot of slash and polygonal design is used, and the curved elements are more - round and soft become a major feature of the ID model. The appearance is more integrated, and a lot of subtraction has been done in the design, making it seem that the three cars are clean and simple both front and side - this design idea can actually be seen in Tesla and other models.
Overall, volkswagen ID series models have indeed achieved a higher degree of recognition than their own fuel vehicles: there are obvious changes in design and configuration compared with the past. I have test-driven the Volkswagen ID.4 X and Volkswagen ID.3, both of which have good product strength, although there is a certain compromise in the interior texture because of the cost, but the AR-HUD, extremely small turning radius, flexible chassis control can also give a good plus overall product strength and driving experience is no problem.
Competitiveness analysis: The potential of a market segment is largely determined by price
When it comes to competitiveness analysis, let's take a look at which competitors of these models are in the market.
For the ID.3, is there a similarly positioned model for the boutique hatchback compact model? Of course there is, and the first thing that pops up in my mind is the BYD Dolphin car. However, the price of the two is completely incompatible, and the price range of BYD Dolphin is 102,800-130,800 yuan, and there is nothing to be picky in terms of design, configuration and space.
In terms of power and endurance, BYD Dolphin is slightly inferior to volkswagen ID.3: the acceleration time of the ordinary version of the model 0-100km/h is about 10 seconds, the knight version is 7.5 seconds, and the Volkswagen ID.3 is all around 8 seconds, and the battery life is not much different, the dolphin is about 400km, and the ID.3 is 450km.
But even the dolphin's top model, in the price is also cheaper than the ID.3 minimum match of about 30,000 yuan, and such a price gap, for this price of the consumer price difference is still more obvious, this part of the price is mainly due to the fact that Volkswagen is a joint venture brand, Volkswagen ID.3 is also better than the dolphin driving experience, at least the rear drive playability is also higher.
Other pure electric models at the same price point of ID.3 are either cars with larger space and different categories such as BYD Qin Plus EV, or models with sales concentrated in the B-end market such as Buick Micro Blue 6, which has no reference significance.
What about ID.4 X? From the perspective of competitors, the price range of 200,000-270,000 yuan, the new forces have models such as WM W6 (compact SUV, priced at 18.98-25.98 million yuan), and traditional brands have models such as GAC Aean V (compact SUV, priced at 18.76-26.59 million yuan), but the sales of these models are even more stretched than the ID.4 series, basically maintaining the order of magnitude of 3 digits.
That is to say, at the price of 200,000, if you want to buy a pure electric compact SUV, there is actually not much room for choice. However, in the current situation of getting certain discounts on the market, the ID.4 X coincides with BYD's Song PLUS EV (priced at 18.08-19.78 million yuan).
Compared with BYD Song PLUS EV, the single-motor version of the ID.4 X has a good performance in endurance and power, the 150kW version of power is more sufficient than the 135kW of the Song PLUS EV, the CLTC's cruising range is 607km, and it will also be better than the 505km of the BYD Song PLUS EV.
At the same time, the L2-level driver assistance system that is standard in the configuration is not available in the Song PLUS EV, but it will be slightly inferior in the comfort configuration. On the whole, I think the single-motor version of the ID.4 X actually has fewer competitors in the market, and the ID.4 X is also the highest sales of the three models at present, with the highest monthly sales reaching the level of 4,000 units, and the results are not bad. Of course, it also depends on what kind of preferential margin this car can give.
If you want a more powerful ID.4 X, the price point has come to the level of 270,000, it has to face the Tesla Model 3 car that has absolute say in this market segment, ID.4 X is still unable to compare with Tesla's strong enemy at present, and there is no other technical advantage, it is difficult to attract consumers at this price point by space alone.
Finally, talking about ID.6 X, the average monthly sales of these two cars are also maintained at about 1000-2000 units, in fact, the characteristics of ID.6 X are somewhat similar to ID.4 X, but the space is larger, and its direct competitors are BYD Tang EV, Model Y, Extreme Kr 001 and so on from the level and price point.
Strictly speaking, Model Y, Extreme Kr 001 and Volkswagen ID.6 X are obviously different in positioning and personality, and consumers who choose the latter cars will inevitably have higher requirements for intelligence than Volkswagen ID.6 X, which also determines that Volkswagen ID.6 X is difficult to attract this part of the consumer group. Coupled with the fact that the demand for its seven-seat pure electric model is not large, consumers at this price point are more inclined to fuel vehicles or hybrid vehicles, so it is expected to get 2,000 units of monthly sales.
Personally, I still have more expectations for the sales of Volkswagen's ID series models, because in my opinion, Volkswagen still has many advantages that have not been played. Here I also share with you some good news about the sales of ID series models.
First of all, Volkswagen has not yet fully utilized its own channel resources, shopping mall stores are still expanding, and the authorization of boutique 4S stores is also expanding, which can bring more user contact opportunities for Volkswagen ID series models.
Secondly, with the increase in the number of Volkswagen ID series models, it will attract some consumers with high recognition of the Volkswagen brand to switch from the embrace of fuel vehicles to new energy vehicles.
In addition, the overall penetration rate of pure electric models is increasing, when the penetration rate exceeds 50%, the existing new energy models are not enough to support the huge consumer demand, and the user group of traditional brands such as Volkswagen will naturally increase.
Full text summary: Among the three models, I am personally relatively optimistic about the Volkswagen ID.3 car, perhaps because when I drive this car, its chassis, details, and design have brought me a lot of good feelings. But the more important factor is that ID.3 does not have too strong competitors in the corresponding market segment. ID.4 X and ID.6 X in the face of BYD and Tesla, the new forces of the fist products, is currently a short board, but the user is diverse, not all people need excellent intelligence and strong power is not it.