Under the requirements of energy conservation and emission reduction and low-carbon economy, new energy vehicles have developed strongly in recent years, and traditional car companies are naturally not far behind before the general trend, and have opened electrification transformation. RELYING ON ITS STRONG SYSTEMIC STRENGTH, SAIC VOLKSWAGEN REACTED QUICKLY, AND IN 2021 WILL LAUNCH THREE ID. SERIES PURE ELECTRIC VEHICLE MODELS, AND HAVE ACHIEVED EXCELLENT SALES RESULTS AND MARKET REPUTATION.
According to the latest sales data, the Volkswagen Group delivered 452,900 pure electric models worldwide in 2021, ranking first in Europe. In China, Volkswagen has delivered a total of 93,000 pure electric vehicles in one year. Among them, the cumulative sales of the SAIC Volkswagen ID. pure electric family reached 48,000 units.
It is not so much that the heating of sales performance is the recognition of the product by the market, but rather the inevitable result of savoy-Volkswagen's systematic car-making strength and the advanced technology of the MEB platform. With profound market accumulation and Ashkenazi quality, the ID. family not only opened a new era in the era of pure electricity of the brand, but also continuously drove the pace of electrification of SAIC Volkswagen to a broad world.
Focus on product reliability and create a quality benchmark
Now, it has been a year since the delivery of the SAIC Volkswagen ID.4 X, compared to those new car-making forces that are often pushed on the hot search, the Products of the Volkswagen family are very low-key, and when you walk in the streets, you will always inadvertently find their figures. Facts have repeatedly proved that even if the new forces take the lead in the new energy track, consumers' trust in traditional brands has not diminished. And this is due to the reliability and quality of the products of established car companies.
Volkswagen's MEB platform is fundamentally different from the fuel vehicle platform. The platform is developed for pure electric vehicles, fully developed around the battery pack and motor characteristics, by adjusting the battery pack layout, so that the vehicle has a longer wheelbase and shorter front and rear overhang size, bringing a more spacious and flexible space layout, the wheelbase and the same level of traditional fuel vehicles compared with a great improvement.
The ID.4 X, for example, has a midsize SUV with a body size of 4612mm, a width of 1852mm, a height of 1640mm, and a wheelbase of up to 2765mm. At the same time, because the battery pack is fully embedded in the bottom of the car, the center of gravity of the vehicle is significantly reduced, and the front and rear weight distribution is close to 50:50.
Thanks to the advantages of the MEB platform, the ID.4 X has a leading in-car seating space, and the rear central platform is flat designed, and the rear intermediate passengers can also enjoy more comfortable legroom. Overall, the MEB platform pure electric vehicles break through the restrictions of the use of internal space of traditional vehicles, and the riding experience will be more comfortable.
Since its birth, the SAIC Volkswagen ID. pure electric family has been committed to creating a quality benchmark, and in the development and verification stage of the vehicle, it has widely adopted strict corporate standard test requirements to ensure the reliability of the vehicle. It is this high emphasis on product quality and reliability that has become the unique advantage of SAIC Volkswagen's ID. series products.
In terms of body structure and battery safety, the SAIC Volkswagen ID. pure electric family performed well. For example, ID.4 X uses 28.7% thermoformed steel, high strength and above steel plate accounted for 77.7%, and the side wall is reinforced with double all-aluminum sills to form a solid member protection body frame, which perfectly guarantees the safety of members in the event of collision.
At the same time, the battery pack shell also uses high-strength aluminum, the anti-collision beam is made of high-strength aluminum castings, forming a solid protective frame for the battery, and the bottom is also provided with an impact-proof laser welded bottom guard plate to effectively cope with various impacts.
In terms of battery life, in order to bring users a more secure travel experience, the endurance of the ID. pure electric family is not false, using BMS battery management system + real battery dynamic feedback, and many brands convert miles according to the proportion of electricity, id. Pure electric family's metering is based on the owner's driving habits intelligent calculation, more scientific to provide the actual mileage reference, deeply recognized by consumers.
In order to alleviate the anxiety of charging waiting, the new car also provides high adaptability extreme efficiency charging. The ID.4 X travels about 100km in 10 minutes on a charge, and takes only 30 minutes from 30% to 80% charge, ensuring a worry-free journey with efficient charging.
Intelligence has not always been the strength of joint venture cars, but starting from the SAIC Volkswagen ID. pure electric family, this perception has been refreshed. ID. Pure electric family in the human-computer interaction performance is excellent, in addition to the augmented reality head-up display, optical language system, intelligent car connection system 4.0, L2 level driver assistance and so on are readily available, the level of intelligence has risen to a new height. It is reported that the ID. family will also implement OTA functions in the middle of this year to facilitate users to expand their intelligent online experience.
"Planting grass" young people, SAIC Volkswagen play with new marketing
As young people become the main group of car buyers, the traditional car companies that enter the new energy track are not only reliable enough in terms of products, but also a great test in channels and marketing methods. In this regard, SAIC Volkswagen has made a good demonstration.
In order to provide users with an interoperable closed-loop experience, SAIC Volkswagen has launched a variety of direct connection methods to link with offline channels. Include layout ID. Store(X), entering the new retail format. So far, id. Store (X) has opened 58 stores in key cities in China, filling the marketing touchpoints of the Volkswagen brand in the city center area, and providing offline services such as test drives and model introductions to provide customers with a more convenient car purchase experience. At the same time, there are 755 ID.agents, basically covering first-, second- and third-tier cities.
In addition, SAIC Volkswagen continues to innovate at the marketing level, creating a variety of marketing activities and accurately grasping the trend codes of young people such as national tide, e-sports, and variety shows. For example, ID.4 X joined hands with Shanghai Fine Arts Film Studio and jointly created the "Immortals" combination, which made many young people have a great emotional resonance with ID.4 X.
During the listing of ID.6 X, Weibo attracted the attention of many fans with the topic of #Sending the Boss to Space,' and ID.3 launched a series of online marketing activities such as #Caller Boyfriend Transformation Program #Douyin User Co-creation Activity. At the same time, this year will also hold the first ID created by ID. car owners together. DAY owners party, play with young people, refresh the presence and brand power of saicus Volkswagen brand among young users.
In order to provide users with a more convenient car purchase experience, SAIC Volkswagen also launched a super APP, through the digital standard visualization of the online car purchase process, car purchase is as convenient as shopping, so that "stay at home" can easily see the car, choose the car, buy the car becomes possible.
At the same time, SAIC Volkswagen has created an ID. exclusive operation team, and has sent city managers to more than 30 cities to guide the store construction, operation and service standards of stores in various business districts to achieve a more efficient and accurate digital-driven operation model.
With the continuous transformation of products, marketing and other systems to youth, the SAIC Volkswagen ID. pure electric family is becoming a "young trend" for users in the new era.
On the first anniversary of the listing, the ID. pure electric family has gained a lot
If sales represent consumer recognition of the product, then the authoritative award is undoubtedly the most direct affirmation of the strength of the product. Id.4 was named "World Car of the Year 2021" in the 2021 World Car of the Year awards. After entering China, it did not disappoint everyone, and in the 2022 China Annual Car List, ID.4 X won the title of "China's Annual Environmental Protection Car".
In the evaluation, after strict evaluation by 41 domestic professional automotive media, the ID.4 X stood out among the 32 shortlisted models. The main judges said: "The ID.4 X impressed the judges with its outstanding overall performance. Precise range, excellent handling and driving dynamics, as well as the vehicle's advanced technology, make the ID.4 X extremely enjoyable to drive. ”
There is also a real strength behind the award ring to support, and ID.4 X can win consecutive awards. In the C-IASI evaluation conducted by China Insurance Research Institute in October 2021, the SAIC Volkswagen ID.4X scored excellent in the four major indexes of "crash resistance and maintenance economy", "occupants", "pedestrians outside the car" and "auxiliary safety".
Under the more demanding new version of the evaluation standard, the ID.4 X is the first and only model with four major indexes "All Good", and it is also the best result in the history of CICSI evaluation. Especially in the two major indexes of "crash resistance and maintenance economy" and "auxiliary safety" with strict regulations, ID.4 X passed with a full excellent rating, showing the research and development ideas of major manufacturers that consider the safety of users' vehicles and the cost of vehicles from the whole life cycle.
In addition, T V SÜD Greater China issued the "T V SÜD Quality Wins Glory Star" certificate to SAIC Volkswagen, certifying the excellent performance of ID. series power batteries in terms of reliability, durability and safety. In March this year, ID.4 X also ranked among the top ten new energy vehicle power systems of "China Heart" in 2021, and its vehicle performance, battery motor performance and technological advancement were affirmed by the judges.
It is undeniable that after a year of market testing, the SAIC Volkswagen ID. pure electric family has been recognized by many parties for its reliable quality.
Entering 2022, under the background of chip shortage, subsidies declining, and oil prices soaring, new energy vehicles have entered a stage of rational competition. After a year of market precipitation, saic motor Volkswagen ID. pure electric family has accumulated a good market reputation and user feedback. With the in-depth transformation of electrification and the continuous improvement of the product matrix, coupled with the profound technical background and channel advantages, the time has come for SAIC Volkswagen to show its skills in the field of electrification. (End)
(This article was published simultaneously to China Automotive Trend Network)