Vapor Auto-First | Wu Yun
After the 13 months of the LISTING OF THE CRZZ series and the cumulative harvest of 50,000 users, FAW-Volkswagen set up an ID exclusive operation team, the ID Operation Center, and then played music and danced. The ID. Operation Center, which undertakes the important mission of FAW-Volkswagen's electrification transformation, will continue to adhere to the customer-centric approach, continue to optimize the customer experience, and lead the ID. CROZZ family to achieve new breakthroughs in the future.
As the backbone of the electrification transformation, FAW-Volkswagen has continued to exert its strength in the domestic electric market, and has launched two intelligent pure electric SUVs, ID.4 CROZZ and ID.6 CROZZ, in 2021, which means that the road to the electrification transformation of FAW-Volkswagen has entered an accelerated period. With the strong endorsement of the brand, excellent quality and service, ID. The CROZZ family sold more than 50,000 units 13 months after its launch.
On March 20, 2021, the FAW-Volkswagen ID.4 CROZZ was officially delivered in Shenzhen, and on July 18, 2021, the ID.6 CROZZ was officially delivered in Chengdu. 2021 is the first year of FAW-Volkswagen's MEB, which represents FAW-Volkswagen to open a new journey in the field of electric vehicles in a real sense.
In September 2018, the Volkswagen Group released the MEB modular electric drive platform. The MEB platform is an important part of volkswagen brand electric vehicle offensive, born around the battery, is a platform designed specifically for electric vehicles. Around the MEB platform, FAW-Volkswagen spent 4.3 billion yuan to build the Foshan MEB Smart Factory, as the first FAW-Volkswagen MEB plant, with FAW-Volkswagen's most advanced automobile production technology, with an annual total production capacity of more than 600,000 vehicles. The huge investment of the Foshan MEB smart factory highlights the determination and confidence of FAW-Volkswagen in the electrification transformation. It is such a super factory that integrates perfect process, intelligent manufacturing, and rigorous testing, giving ID. CROZZ's strong technical background has created ID. The CROZZ family's sophisticated, reliable and reliable product experience.
Although in just one year, FAW-Volkswagen has completed a drastic change from fuel vehicles to electric vehicles. But the core of consumers' demand for only "products with good products, strong texture and good reliability" has never changed.
Thanks to the blessing of the MEB platform and E3 architecture, the center of gravity of the ID.4 CROZZ vehicle has dropped significantly, and the golden counterweight ratio of 50:50 before and after presents a high driving experience and vehicle stability for users. At the same time, FAW-Volkswagen chose the wind plastic design to ensure that the ID. CROZZ has a soft and sharp appearance with a lower wind resistance coefficient.
Platform design not only gives ID. The croZZ family has excellent hardware features and also creates a comprehensive service that integrates human-machine experience, safety and battery life for users. 84.8kWh large-capacity battery and efficient BMS energy management system bring users a real "journey" endurance and give foot travel a sense of security. Travel Assist can turn on the 0-160km/h full-speed domain L2+ intelligent driver assistance system with one click, making the long-distance travel driving experience smarter and more relaxed. Digital instrument, suspension central control screen, AR-HUD of augmented reality head-up display for the first time in domestic product brands, and id of intelligent interactive lighting system. Light forms a "three-screen belt" to realize the intelligent control, intelligent display and intelligent interaction of the whole vehicle.
As an important drop on the pure electric track of FAW-Volkswagen, ID. The CROZZ family has an important mission to electrify the brand and digitally transform it. It is precisely because of the strong system force to do the support, so ID. The CROZZ family is able to truly adhere to the user-centric approach and quickly optimize the user experience.
In terms of online contacts, FAW-Volkswagen launched the pure electric intelligent service application ID in November 2020. Hub provides users with a one-stop seamless car purchase experience, integrating test drive reservation, reservation, payment, and order inquiry. In 2021, it will open up online contacts such as cloud exhibition halls, enterprise WeChat exclusive customer service, and ID communities to provide users with a full-link online service system.
In terms of offline contacts, in June 2021, FAW-Volkswagen's first ID experience space ID was established in Guangzhou. Hub presents a rich immersive product experience from the user's point of view, creating an offline communication contact point between the brand and the user, which is convenient for users to feel the "pure electricity life" and obtain pure electricity information services. Within a year, not only ID. Hub has been rapidly expanded, and combined with the coverage advantages of FAW-Volkswagen network layout, ID.agents have also grown to more than 800 across the country, providing users with a convenient offline car buying experience.
In terms of charging ecology, FAW-Volkswagen provides users with 360° full-scenario charging services through industry-leading home charging, comprehensive coverage of public charging, and user-oriented emergency charging.
CAMS, a joint venture established by FAW Group and Volkswagen Group, has carried out in-depth cooperation with FAW-Volkswagen to lay out high-power and high-quality public charging piles nationwide. In addition to the one-stop VIP charging service experience such as free reservation through the FAW-Volkswagen brand super APP, the first ID. CROZZ owners can also enjoy 1 year of free charging benefits of Kaimeis. In March 2022, FAW-Volkswagen and State Grid Electric Vehicle Service Co., Ltd. achieved a strategic cooperation to improve the user's home charging service experience, build a high-speed and worry-free travel route, and an urban/community worry-free charging network. As of March, 291,000 public charging piles had been integrated into the FAW-Volkswagen Super APP. Among them, the Kaimeis supercharging network has more than 6765 charging terminals, achieving 5km coverage in 8 core cities, and plans to complete saturated coverage of 25 cities in 2023.
ID. CROZZ's sales volume exceeded 50,000 in the 13 months of listing, which is inseparable from the strong industrial ecological force of FAW-Volkswagen. The development of all dimensions has formed a "user-centered" linkage matrix, and the brand has opened channels to walk with users while deeply cultivating the field of pure electric vehicles, and ultimately let users feel more intelligent and intimate humane care.
The pattern of the new energy market is changing with the addition of more and more car companies. Whether to go with the flow or keep the heart is a problem faced by all car builders. FAW-Volkswagen hopes to build its own brand moat through a broad layout, long-term standing position, excellent quality and strong system, accompany more users into pure electric life, and let ID. CROZZ has become a symbol of the brand image, and it goes hand in hand with those who trust it.