From the second half of 2020, the new energy market has opened a rapid growth, driven by high and low models, the market growth rate in the second half of the year reached 72.0%.
In 2021, the sales volume and penetration rate of the new energy market will grow at a faster rate, and the trend of new energy vehicles and traditional fuel vehicles will form a strong differentiation feature, achieving a partial substitution effect on the fuel vehicle market.
The reason is that thanks to the acceleration of the introduction of high-quality new energy vehicles by more mainstream car companies, consumers' attitudes towards new energy vehicles have gradually changed from the root.
Looking back at the development process of the fuel vehicle market, Volkswagen is bound to be the most colorful of them; in the era of intelligent electric vehicles, the strength and charm of Volkswagen electric vehicles are also the most appreciated scenery.
ID.4 CROZZ is the leader of the FAW-Volkswagen new energy product matrix, providing consumers with the most mainstream and reliable electrified products as soon as it debuted; ID.6 CROZZ positions a large-size high-end intelligent pure electric SUV to help FAW-Volkswagen accurately enter the high-end electric vehicle consumer market.
In the past year, ID. The cumulative sales volume of the CROZZ series models is 45,655 units, and the monthly delivery volume in December last year exceeded 8,500 units, with considerable results. The ID. CROZZ series proves to the market and users what an electric vehicle is that is resistant to driving.
Start is sprint, ID. CROZZ opens a new chapter in the electric era
China's new energy market has undergone more than ten years of upgrading and evolution, so Chinese consumers' demand for new energy models is very diversified and the requirements are more detailed.
It can be seen that many new energy brands in the market will focus on product research and development to intelligence and personalization, in order to break through in user choice. Waterdrop Automobile believes that the competition in the new energy market at this stage is multi-dimensional, and the sword is a way to win, but if you want to gain a foothold in the new energy market for a long time, companies must have a global perspective to create products that can truly meet the needs of consumers.
FAW-Volkswagen ID. The CROZZ series is one such product.
From a design perspective, id. The CROZZ series is a very attractive model. Taking ID.4 CROZZ as an example, its through-beam VW LOGO, IQ. Light intelligent matrix headlights, large-size panoramic canopy, etc., make the whole vehicle shape harmonious, clean, smooth, light, energetic, combined with ultra-low wind resistance design, highlighting the evolution of automotive electrical design, which is exactly what an electric vehicle should look like.
In terms of driving experience, ID. The CROZZ series is also easy to open, safe and intelligent.
ID.4 CROZZ has a turning radius of 4.85 meters, which is smaller than the mini, and can turn around with one hand; the navigation display adopts the combination of AR HUD and ID.Light, eliminating the pressure of navigation, easy driving, and saying goodbye to the wrong way; the battery pack has a total of 197 test contents, a total of 436 test contents at the battery cell level; the body adopts thermoformed steel plate in a wide range, and through reasonable energy absorption design and advanced laser welding process and automated manufacturing technology, Ensures crew cabin integrity under all crash conditions.
The ID.6 CROZZ has a body size of 4891*1848*1679mm and a wheelbase of 2965mm, making it possible to use it as a separate living room. And its hardware configuration is also luxurious enough, the car is surrounded by 12 HARMAN Kardon speakers, and the front main and secondary seats support 12-way seat adjustment and pneumatic massage. In addition, the ID.6 CROZZ features 6-way adjustable aviation headrests, 30-color mood lights and wrap-around IML laser 3D trims, creating a quality-sensitive mobile parlor.
The author believes that the two underlying technological innovations of E3 electrical and electronic architecture and MEB platform are to help ID. The CROZZ series is the basis for the top performance in the market, and it is also the key to leading the electric era, maintaining a leading position and winning the future.
The MEB platform integrates all of Volkswagen's advanced production technologies and is 100% electric vehicles. Electric vehicles born on the MEB platform can maximize net worth space, larger longitudinal space, lower center of gravity, better load distribution, high integration of electric drive systems, flexible battery arrangement, and accurate endurance through the application of intelligent energy management systems and heat pump technology.
For example, heat pump technology, which can improve the ID. CROZZ series 30% winter cruising range, saving battery capacity of about 3-4kwh/100km, from the technical protection of endurance. THE ID.4 CROZZ NEDC has a range of 550km and the ID.6 CROZZ NEDC has a range of 565km, which is real and reliable and fully meets the needs of daily travel.
The MEB platform can also achieve a more reasonable counterweight ratio, according to the battery arrangement, to achieve a lower center of gravity, better load distribution before and after the counterweight ratio presents the ideal state of 50:50, improve the vehicle starting and acceleration performance, braking performance and cornering performance and speed limits.
E3 electronic and electrical architecture is the same level as Tesla, is a new, upgradeable, scalable, reusable and portable automotive electrical architecture, based on the powerful ICAS computing power and extremely wide data transmission speed, giving the car machine brain more IQ and emotional intelligence, fully meet the needs of consumers for automatic driving, car networking, electrification and modern mobility functions, to achieve intelligent driving and intelligent interaction integration, to achieve a seamless connection between the vehicle and the digital world.
It can be said that FAW-Volkswagen sprinted in the field of pure electricity, with the MEB pure electric platform, the new E3 electronic and electrical architecture, as well as the super reliable quality brought by the MEB smart factory and the 360 ° full-scene humanized charging service system, the ID. The CROZZ series can redefine the future of mobility in a pioneering way and open a new chapter in the era of electric power.
One year anniversary and then upgrade, ID. CROZZ brings a better driving experience
Today, FAW-Volkswagen intelligent pure electric family 2022 ID. CROZZ has been upgraded and upgraded, and the driving experience and car safety have been improved to a dimension in terms of intelligent driving assistance, vehicle networking, digital cockpit, etc., so that users have a better driving experience from getting on the car to leaving the car.
I think there are a few points that are very practical new features.
First of all, in terms of intelligence, the 2022 ID. CROZZ upgraded the MOSC4.0 intelligent vehicle connection system. One of the most important points is that the driver can realize the one-button call of fault rescue through the new emergency button added overhead, reducing the difficulty of the call and saving rescue time. This feature can be a huge role in critical moments.
In addition, the new car also enhances the functions that the mobile APP can achieve, including online car search, monitoring the location of the vehicle, supporting navigation to find the car, and helping users quickly find the vehicle. As well as remotely checking the status of the vehicle, users can view the status of the doors, windows, trunks and other conditions in the App to improve vehicle safety.
In terms of security, the 2022 ID. CROZZ has added IPA intelligent parking assistance system, when the driver wants to stop, he can open the intelligent parking mode through the key of the car machine. It is understood that the system can complete 180 ° parallel parking spaces 0-40km/h and 90° vertical parking spaces 0-20km/h into positions, and can also actively search for parking spaces.
2022 ID. CROZZ adds a DOW door opening early warning system to help drivers pay attention to the surrounding dynamics during the process of disembarking, identify and warn of safety hazards; adds Emerge Assist 3.0 emergency assistance system, if the system detects that the driver has not taken over the steering wheel for a long time, it will protect the user's safety through sound and light warnings, seat belt tightening, brake shrugging, automatic parking, and even e-Call emergency calls.
There is also the commonly used AR-HUD augmented reality head-up display system, the 2022 model ID. CROZZ has added a variety of displays, such as complex road navigation display, lane change auxiliary reminder, battery reminder, etc., to provide users with richer augmented reality effects.
For drivers, the display of these new features is both practical and convenient, and enhances driving safety, drivers can view the relevant information of the car without looking down, and the interaction between the driver and the vehicle is taken to a new height, reflecting a powerful human-vehicle co-driving logic.
On the whole, the 2022 ID. The optimization and enhancement of many configurations and functions of CROZZ return to driving itself, consolidating every detail that may be overlooked in the use of the car, and giving users more intimate and intelligent human care. At the same time, based on the user-oriented car-making concept, FAW-Volkswagen can continue to upgrade and optimize its products, truly solve the pain points related to the driving experience from the perspective of users using electric vehicles, and create a pure electric vehicle that understands consumers better.
brief summary
Based on the deep insight into user needs and the understanding of new energy vehicles, FAW-Volkswagen ID. Through technological innovation, the CROZZ series has realized a series of people-oriented future technologies and humanized and intuitive interactive experiences, making it a smart partner that users can liberate themselves, and making people's mobile travel life more convenient, safer and easier.
With innovation to promote change, in the future, FAW-Volkswagen will continue to bring better electric vehicle products to consumers, while promoting the benign development of the new energy industry.