China's pure electric vehicle market is in a stage of rapid growth, in addition to the fledgling new car-making forces, some heavyweight players are beginning to emerge.
In the past year, with the strong endorsement of the Volkswagen brand, with the ramp-up of production capacity and the precipitation of word of mouth, the performance of the FAW-Volkswagen ID.CROZZ family market has continued to rise, and the results of enterprise transformation have emerged, and the initial battle has been successful. According to the data of the Association, in the first quarter of this year, faw-Volkswagen ID.4 CROZZ sold 8228 units, ranking first among mainstream joint venture brand new energy SUV models. The ID.CROZZ family has sold a cumulative sales mark of 50,000 since its launch.
On the first anniversary of the launch of the FAW-Volkswagen ID.CROZZ family, the 2022 model of the intelligent pure electric family ID.CROZZ has been booked. Among them, ID.4 CROZZ is priced at 20.53-28.53 million yuan, and ID.6 CROZZ is priced at 245,200-33.48 million yuan.
In order to improve the driving experience and car safety, the 2022 ID.CROZZ has upgraded a number of configurations and functions. The improvement of product strength is expected to further enhance the market competitiveness of the ID.CROZZ family and accelerate the transformation of enterprises to intelligent pure electricity.
The ID.CROZZ family has been renewed
China's new energy vehicle market penetration rate continues to rise, but at the same time, with the growth of new companies, the transformation of established car companies, and the introduction of more models, China's pure electric vehicle market track is becoming more and more crowded.
With the change of consumer demand, car companies want to create a product that is welcomed and recognized by the market, and the factors considered have become more comprehensive. On the one hand, consumers hope to buy high-value, high-performance, high-quality products, on the other hand, car companies also need excellent technology to ensure the safety of electric vehicles and reduce endurance anxiety. At the same time, it is also necessary to meet the product demands of younger and individual consumer groups for intelligent networking and technology configuration, which has reached a new height.
The ID.CROZZ family is a well-deserved "all-rounder".
The ID.CROZZ family is based on the Volkswagen brand's new pure electric platform MEB platform, using E3 electrical and electronic architecture, showing the latest technologies in Volkswagen's comprehensive transformation to electrification.
IQ. Drive Autonomous Driving Assist System, AR-HUD Augmented Reality Head-Up Display System, Lane Assist Lane Keeping... The ID.CROZZ family in a series of "black technology" blessing, excellent vehicle automatic driving assistance capabilities, human-computer interaction capabilities, entertainment systems, so that customers truly experience the dare to use, practical, easy to use technology.
In the new era of automobile consumption, FAW-Volkswagen continues to provide customers with cutting-edge technology and configuration. The newly launched 2022 ID.CROZZ optimizes and enhances a number of new configurations and functions, improving the driving experience and car safety in terms of intelligent driving assistance, Internet of Vehicles, digital cockpit, etc., and the product strength has jumped again.
The 2022 ID.CROZZ adds the IPA Intelligent Park Assist System. The driver can open it with one button and select the intelligent parking mode to assist the driver to actively search for parking spaces and activate the parking process, and complete the 180° parallel parking space 0-40km/h, 90° vertical parking space 0-20km/h entry.
Of course, the intelligent driving assistance system is not only to make driving more convenient, but also to ensure driving safety. The newly added DOW door opening warning system and Emerge Assist 3.0 emergency assistance system allow users to further feel the intimate protection of ID.CROZZ.
The DOW door opening warning system can help drivers pay attention to surrounding dynamics during the process of disembarking, identify and warn of safety hazards. With the help of the Emerge Assist 3.0 Emergency Assist system, if it is detected that the driver has not taken over the steering wheel for a long time, the user will be reminded to take over the driving by means of sound and light warnings, seat belt tightening, brake shrugging, etc. If the driver still has not taken over the driving, the system will automatically stop, activate the electronic handbrake, double flash; after stopping, the vehicle automatically honks, unlocks the door, activates the interior lighting, lowers the volume of the entertainment system, and calls for emergency help via e-Call.
In terms of the Internet of Vehicles, the 2022 ID.CROZZ upgrades the MOSC4.0 intelligent vehicle connection system. Through the mobile APP, not only can online car search, monitor vehicle location, support navigation to find the car, help users quickly find the vehicle; you can also remotely view the status of the vehicle, users can view the status of the door, window, trunk and other status in the App, improve vehicle safety.
In addition, the use of electric vehicles can also be alleviated through technological upgrades. In the car navigation, the charging stroke management function has been newly added to help users plan the charging route, display the expected arrival time, charging time, departure time, estimated power status and other information in the route view, and at the same time, according to the power and charging situation, the vehicle reachable range is displayed in the map.
The AR-HUD augmented reality head-up display system is a highlight of ID.CROZZ. This system has a double layer of visual information, the Indicator layer mainly displays the vehicle speed, power and other key vehicle information, and the AR layer is an enhanced display. The AR-HUD augmented reality head-up display system of the 2022 ID.CROZZ has added a variety of new displays. For example, complex road navigation display, lane change auxiliary reminder, battery reminder, etc., to provide users with richer augmented reality effects.
In addition, ID.Light has also upgraded a number of functions, such as off-hand detection, intelligent parking, adaptive cruise and other light reminders, further expanding the animation effect, achieving richer car language interaction, and adding weight to safety.
Establish a new benchmark for intelligent pure electricity
In the era of fuel vehicles, FAW-Volkswagen has undoubtedly been a benchmark enterprise since it entered China for more than 30 years, launching a representative model with high popularity and high reputation in China. However, in the past few years, there has been a voice in the automotive industry: under the wave of automobile change, will the menacing new car manufacturers subvert the traditional car companies?
It is obviously too early to discuss the answer to this question. Speaking with products, after a year of accumulation, the FAW-Volkswagen CROZZ family has proved to the outside world the confidence and strength of "elephant turning".
If you want to set a new benchmark in intelligent pure electric vehicles, you must not only have rich experience in car-making processes and leading pure electric technology, but also be innovative in intelligent technology.
The reason why the ID.CROZZ family stands out in the market is that on the one hand, it continues the advantages of high performance and high quality control of the Volkswagen brand, at the same time, the advanced MEB platform and E3 electronic and electrical architecture make consumers look brand new and feel the driving charm brought by intelligent pure electric vehicles.
In addition to its leading product strength, FAW-Volkswagen, which is deeply rooted in the Chinese market, has a deep insight into China's consumer trends and consumers. In the era of intelligent pure electricity, the user-centered concept has been better interpreted. Whether it is the construction of new business models, the construction of energy replenishment networks, and the operation of user communities, they have further pulled the distance between enterprises and users, and optimized the experience effect of electric vehicles.
In terms of digital marketing, FAW-Volkswagen has built a new customer-centric marketing model through digital transformation and focused on user experience and services through the agency model.
FAW-Volkswagen will renovate the ID. dealer showroom from 2021, currently has 831 agents, and has established 72 ID.HUB experience centers, and the new model will transplant all processes online, so that consumers can eliminate their concerns.
In addition, in order to strengthen communication with users and get user feedback at the first time, FAW-Volkswagen has specially created a FAW-Volkswagen ID. community. In this community, users can speak freely, share car experiences, and meet more car friends to make mobile life more colorful.
In view of the user service ecology, FAW-Volkswagen has built a perfect energy replenishment ecology. Among them, faw-Volkswagen and partners jointly created the CAMS energy replenishment ecology, mainly to solve the battery life anxiety of new energy vehicle users in the era of electric vehicles.
It is understood that as of March 2022, FAW-Volkswagen super APP has integrated 291,000 public charging piles, more than 6,765 exclusive Kaimeisi super charging terminals, and 325 charging piles covering the number of cities, of which 8 core cities have achieved 5km coverage, providing users with a variety of exclusive practical charging functions such as booking charging piles, charging first and then paying.
In the era of intelligent electric vehicles, users not only want to enjoy a sense of product-level gain, but also hope to have a better sense of experience at the service level.
In the past year, the FAW-Volkswagen ID.CROZZ family has taken one step at a time in the Chinese market, opening up the situation for faw-Volkswagen's electrification transformation. With the launch of the 2022 ID.CROZZ family and the continuous upgrading of user experience, FAW-Volkswagen will embrace a broader sea of stars in the smart pure electric market.