Whether you agree or not, today, we have entered the era of "face control". Good design, in the current "eyeball economy era" will even become a decisive force in the market. Since the birth of the first car in 1886, to the present more than 100 years, the car has been evolving, especially in terms of exterior design, an eye-catching appearance can indeed make sales increase significantly, but also illustrates a problem, beauty is productivity. In fact, the design of any car is closely related to the background of the times and the aesthetic trends and fashion trends of consumers. Beautiful appearance represents beautiful things, we first identify with a thing is its appearance, if the shape of a car can not attract attention, it is difficult to make people bother to understand its internal configuration. Today, we have an in-depth discussion with Box Car Designer Costa to explore the styling concept of the BM-600 box car focused on the mid-to-high-end rental market and the story behind it.
Subversive personality, self-contained
The silhouette forms the user's first impression, it is particularly important to create a unique silhouette design in the design, the iconic silhouette can not only highlight a strong brand identity, but also affect the attitude and personality of the product, and the unique silhouette is easier to lay a deep-rooted impression in the user's mind. The silhouette of the box car is exactly the car as its name suggests, these "boxes" can carry everything, not only a car, but also a production tool for the user.
In the interview, talking about the overall outline of the BM-600, Costa repeatedly mentioned "tight" and "fit", he said: "BM-400 is an innovative and bold product, with rounded lines to bring fashion, vitality, while the BM-600 body line is simple and tight, angular square geometry runs through the whole, from BM-400 to BM-600, like a vibrant sportswear teenager wearing a custom suit, becoming an elegant gentleman, angular, decent and comfortable, Be confident and have a certain sense of distance. ”
Ingenious, beyond imagination
Whenever you encounter a large wheeled car on the road, many people can't help but perform the "eye-catching ceremony", and the posture of "big long legs" on the car is indeed eye-catching! But the box car does not pursue a simple large hub, Costa said: "For car companies that attach importance to the interior or do the B-end market, there is no need to pursue too large size wheels, the wheels will occupy the interior space, we prefer to leave space to passengers, with ample space to give users a more comfortable use and riding experience, and we balance and compensate the vision through the shape design of the wheel hub to ensure the harmony and beauty of the model posture." "The BM-600 body length of 4900mm, width of 1900mm, wheel size of 17 inches, after a long period of polishing and design, and finally formed the now unique "well" shaped wheels, appearing larger, stronger, visually fit the overall body perfectly.
Go to the complexity and simplify, indulge in freedom
In the interview, Costa often said that a point is the sense of the whole, every element of the body, are for the overall service, how to achieve overall harmony while meeting the flexibility of B-end users is the goal of our design, Costa said: "Minimalist, but simple is often more difficult than complex, how to ensure the premise of the function of the design to be minimalist, is what we have been working hard, the simpler the design, the more flexible the user will have in use." ”
Box car at the beginning of the design of the user's use scenarios and after-sales maintenance and other links, as a B-end model, more convenient after-sales maintenance is extremely important, Costa said: "BM-600 from the appearance to the interior of the pursuit of the ultimate modularity, we have a concept, most of the body of the plate and every key in the car can be arbitrarily replaced, updated and upgraded, it is not only for the modeling service, but also a separate component, users can be adjusted according to their own use needs and preferences. "This is the design concept of the box car, taking the user's needs and use scenarios as the first priority, while ensuring the overall quality and style."
Enjoy life and travel elegantly
As a high-end model of the BM series of box cars, BM-600 attaches great importance to the sense of ceremony of user travel, Costa said: "BM-600 is set with double-sided electric sliding doors, large slide design, the door opening space is larger, and the double "king seat" design in the car, zero gravity seats, can be adjusted 45 degrees, luxury enjoyment is everywhere, the sense of riding ceremony is full."
"Although BM-600 and BM-400 have design languages from the same family, the BM-600 is not a matryoshka product of BM-400, and on the basis of the BM-400's fashionable and affinity styling, it gives the product high-end and serious business attributes, and this design migration process is also a major challenge when designing the BM-600." Costa said. Judging from the sample cars currently landed by the two products, it has indeed achieved the positioning distinction under the core design language.
Appearance migration is on the one hand, the quality and experience improvement of the interior is also the result of careful research and multi-party consideration through the joint work with multiple departments, the 1+2+3 seat layout form, the car is equipped with vending machines and intelligent large-screen systems, and the streamlined interior layout allows users to sit comfortably while brainlessly operating the in-car facilities and enjoy the exclusive experience brought by the intelligent third mobile space.
As a brand, the design of each product needs to create its own personality under the premise of maintaining the brand language, "What we want to do is a brand new brand, establish a set of their own unique, complete product language system, all products must be guaranteed under the same language system, we have been adhering to the concept that box car is not a simple car company, we shape a great enterprise, a unique brand, we hope to pass a lifestyle from the brand, products, services, Therefore, when we do styling design, we not only consider whether the product is good-looking, but also need to consider its social attributes and service attributes. Costa said. This is fully in line with the brand concept of box cars as intelligent travel service providers, we do not stick to the current situation of the market, open new ideas, focus on new tracks, build products from the market and user needs, and are committed to subverting cognition, breaking through boundaries, and creating an era of box cars.