Coming to 2022, cross-border car manufacturing is not a new thing, last year, we are more familiar with Baidu, Huawei, Xiaomi and other technology companies announced to join the car-making army. If you ask why so many technology giants have announced car manufacturing in 2021, I think it is because with the clarity of the layout of new energy vehicles, in addition to the vehicle itself, the technology configuration that comes with the car, such as intelligent driving, and the human-vehicle ecosystem, are all follow-up outlets. As the saying goes, the times are creating momentum, who doesn't want to take advantage of the momentum?
(Did you know how many are there?) ）
Cross-border car manufacturing began to catch fire in 2015, and a number of technology companies seized the first entrepreneurial window period of intelligent electric vehicles, and implemented the real sense of cross-industry car manufacturing. Now 6 years have passed, just when everyone thinks that the so-called new car-making movement in China has basically settled, a new round of cross-border car-making tide will rise again in 2021. For example, have you heard of the "cow creation, box, light orange, binli, modern" mentioned below? If you're interested, let's take a look.
As a four-wheeled electric vehicle brand under The Maverick Electric Vehicle, Niu Innovative Energy has indeed attracted widespread attention from the moment it announced the construction of the car. When it comes to Maverick Electric, in fact, Xiaobian is also a supporter of Maverick electric vehicles, such as my UQi+ motorcycle, styling trends, modifications, etc. are one of the reasons why I bought it. Today, the market value of Maverick Electric has reached more than one billion US dollars, and the founder Li Yinan at the beginning of its establishment also said that this was his last venture, but when the smart electric car swept the market, the legend was still involved, so the car industry had an additional name of "self-traveler".
Niu Chuangxin Energy was established in November 2018, although it is later than Weilai, Ideal, Xiaopeng, but earlier than Baidu, Xiaomi, currently has a R&D team of 1,000 people, the brand headquarters is located in Beijing, Shanghai set up a R & D center, and has a modern intelligent manufacturing base covering an area of 770,000 square meters in Changzhou, that is, the factory of Mahayana Automobile. This is much better than some PPT cars, brands that announce who and who cooperate to build cars. According to relevant people, Ziyoujia will build models in both range extenders and pure electric directions, and the first new car is positioned in a medium-sized SUV, which shows that The new car of Ziyoujia will form a rival with the ideal ONE.
Beijing Box Zhixing Technology Co., Ltd. is an automobile design company that has provided design and development of complete vehicles and parts for mainstream car companies at home and abroad such as China FAW R&D Institute, China FAW Besturn Research Institute, FAW-Volkswagen, BAIC Group, Jianghuai Automobile Institute and so on. Last year, it was rumored that it would join the car-making army, and the product was named "Box Car".
Different from Niu Chuangxin Energy, the model and logic of the box car are very interesting, and will focus on operation, and build a new travel value system for drivers and passengers, which is simply not aimed at individual consumer users, and is completely oriented to the B-end travel market. In addition, the box car has a team, design capabilities, and many domestic and foreign parts supply resources, so it has advantages in car manufacturing.
From the public information, Light Orange Times was founded on June 25, 2021. On the Internet, there is very little information about the "light orange era" that remains. For the outside world, the light orange era is almost a completely unfamiliar enterprise, but if I talk about Tencent's Tianmei Art Tour, games such as "Everyday Love Elimination" and "Everyday Cool Run" must be no stranger to you, and Mu Lu, one of the CEOs of the Light Orange Era, is the chief planner who has led these two games.
It is understood that the products of the light orange era will be oem by BAIC Ruixiang (formerly BAIC Yinxiang), which was once active in the automobile market in previous years, I believe you have also heard a little, and BAIC Ruixiang is a new enterprise after BAIC Yinxiang has experienced bankruptcy and reorganization. The fact that BAIC Ruixiang foundry from the light orange era confirmed that Mu Lu had earlier firmly believed: "The future competition of car companies must be data, service, not manufacturing." It is worth saying that the first quasi-production car in the light orange era, code name VC, was officially unveiled at the Guangzhou Auto Show last year.
Although this "Binli" is not the Bentley, it is indeed crazy that he said that he wanted to grab the "rice bowl" of Porsche as soon as he appeared. Although the million-level new energy vehicle market is still a blank, in view of the fact that Binli Automobile has not yet announced the information of the factory, R&D center and technical team, it is indeed a bit unconvincing to grab Porsche's "rice bowl".
According to legend, Dongfeng Motor Group has invested in the intelligent electric start-up Binli Information and intends to oem it. Although Dongfeng Group and Su Weiming himself did not respond to this, some netizens found that the recruitment information of Binli Automobile showed that there was already a layout in Caidian District of Wuhan, and Caidian District was the headquarters of Dongfeng Motor, which further confirmed the conjecture of Dongfeng's participation in Binli Automobile. However, at present, Binli Automobile is still in financing, and it is difficult to say whether it can successfully enter the luxury market in the end.
Judging from the above four new car-making forces, Niuchuang has its own factory and a team of thousands of people, which seems to be relatively reliable. The box car, which is to sell its own car to its own vehicle rental company, basically has little to do with individual consumers, we know it. As for the light orange era, although the tone of car manufacturing is not small, as there is no partner who understands car manufacturing as a backing, I guess the probability is not very clear how to build a good car. Finally, Binli Automobile, on the name has already had a "touch porcelain" feeling, and is still in financing, so whether the follow-up can successfully build a car, or unknown.
(Image source network, invasion and deletion)