Recently, the intelligent new energy travel brand Qingorange Times announced the over-completion of the Pre-A round of financing, which was led by China Merchants Venture Capital, followed by Yigao Capital, Guiyang Production Control Group, Haojun Investment, Wenluo Capital, Glacier Network, etc. The financing funds will be used for the development of the first model, the VC, which will be mass-produced in 2022.
For the news that the green orange era has entered the field of new energy vehicle manufacturing, everyone is not surprised. As early as last November, the light orange era press conference held a "meet the freshness of the world" at the Guangzhou Auto Show, based on the first technology platform of the light orange era - the first generation of pure electric platform EEZI STEP1.0 to create the first intelligent technology "new species" debut, stunning the audience.
From the background of electrification, intelligence and network development, the entry of the green orange era is just a ripple in many cross-border cars, and it is surprising that there is news that the green orange era will choose BAIC Yinxiang to oem, which has caused a lot of splash.
Double qualification, prompting the heat of the automotive foundry industry
FOUNDRY is more common in the electronics 3C digital industry, but in recent years, due to the rapid development of new energy, the term OEM has appeared in the automotive circle.
Weilai Automobile can be said to be the "initiator" of OEM car manufacturing, and the founder and chairman Li Bin said bluntly at the beginning of the establishment of Weilai Automobile: Don't let yourself die on the money. To build a modern automobile factory, it is necessary to use tens of billions of funds, which is not a small amount for Li Bin, who has been deeply involved in the field of automotive Internet for many years.
For car companies, no one wants to be reduced to a foundry of other brands. OEM can reduce the cost of cooperative enterprises, accelerate the speed of development and resource utilization. Bypassing self-built factories can undoubtedly save a lot of time and money, thus helping cooperative companies to quickly seize market and capital opportunities. In addition to attracting idle factories to generate income, car companies have no other vested interests, and the cost of remodeling and reloading production lines is not low.
Looking at the brief history of the entire new car-making forces, in addition to saving time and effort (profit) in the choice of OEM production mode, there is no "double qualification" is also a helpless move. Before obtaining dual qualifications, it means that they cannot carry out production and operation activities within the statutory boundaries. Self-built factories to engage in production, and the products to the market to sell, one of the links is not legal, will face severe legal sanctions.
The choice of the green orange era, the life-saving straw of Baiqi Yinxiang
According to online car reviews, the first product of the Green Orange Era is positioned in the A0 class sedan, which is expected to be officially launched in July this year. It was oem by BAIC Yinxiang (now BAIC Ruixiang) and solved the problem of production qualification in the light orange era.
As we all know, BAIC Ruixiang was renamed after BAIC Yinxiang experienced bankruptcy and reorganization, and on April 23 last year, BAIC Yinxiang changed its name to BAIC Ruixiang, it is worth noting that at that time, BAIC Yinxiang only changed its company name, and its legal representative did not change.
Although BAIC Ruixiang is a new brand after the strategic reorganization of BAIC Yinxiang, it still needs to repay the debts previously owed by BAIC Yinxiang in its production and operation. According to BAIC Ruixiang's previous restructuring plan, it will develop five passenger cars, seven commercial vehicles, and new energy models in the next six years, and it is expected that the sales company will achieve a total of 952,000 vehicle sales and operating income of 103.076 billion yuan from 2021 to 2026. At present, its first restructured SUV Ruixiang X5 has been launched in August last year, and the new car has no obvious novelty, only for the shell model.
Without the olive branch thrown in the green orange era, the situation of BAIC Ruixiang is extremely pessimistic, leaving aside the product itself, its internal contradictions are like hot potatoes, scandals such as "illegal layoffs and arrears of wages" are emerging in an endless stream, and external debts are more numerous and entangled in lawsuits. Obviously, BAIC Yinxiang, which has been abandoned by the market before, only relies on name change or is difficult to sustain, and OEM for new power brands may alleviate its current urgent needs.
Qing Orange's confidence exploded, and Yin Xiang's ability was worrying
Judging from the announcement released by the Green Orange Era, the VC research and development of the first model has ended, and the follow-up is the step-by-step testing, tooling and mass production. Moreover, Green Orange has begun to carry out the research and development of the second model, and the algorithm and software have also entered the stage of full-stack self-development.
Consumers' biggest concern about the green orange era is the choice of partners, looking back at the demise history of BAIC Yinxiang, the rapid growth and rapid decline of the past are also the result of the wind outlet of the automobile market. However, in the absence of core competitiveness and brand essence, it has achieved hot sales only by virtue of the boom in the automobile market, and has become the pig that flies up on the outlet, and when the limelight is not there, it will naturally fall in mid-air.
This is only secondary, what is important is that the collapse of reputation caused by BAIC Yinxiang's quality problems and after-sales service attitude is the biggest concern. Unlike JAC FOUNDRY WEILAI and Haima OEM Xiaopeng, Qingorange Era will create a new business model covering new technologies, new products and new supply chains. Obviously, the foundation and ability of BAIC Yinxiang are difficult to support the expectations of Qing Orange, and it may also drag Qing Orange's hind legs.
Online car reviews believe that as more and more new players join the automotive industry chain, the technical difficulty of automotive OEM is also increasing exponentially. For example, the emergence of self-driving cars is another difficult car-making task. Whether traditional car manufacturers are competent or not, in terms of technical privacy, there may not be any field that pays more attention to technical protection than autonomous driving, and the possibility of them being selected for OEM is obviously lower. The choice is greater than the effort This is an indisputable fact, hitch a ride on beiqi yinxiang this moment to start, the green orange era is really ready to eat?
Yan Yan Wen
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