On April 20, three new cars of BAIC Ruixiang were launched at the same time, namely Boten V1, priced at 47,800-53,800 yuan; Boten V2, priced at 66,800-71,800 yuan; and BotenM3, priced at 52,800-6.18 million yuan.
On the occasion of the simultaneous listing of new cars, BAIC Ruixiang also released the commercial vehicle LOGO, which is inspired by the mountain form of "Wuyue", which contains the five brand genes of "self-improvement", "enterprising", "excellence", "innovation" and "beauty".
Among them, Boten V1 and V2 provide two versions of the passenger version and the van version, Boten V1 positioning large space strength MPV, length, width and height are 4520mm/1720mm/1775mm, wheelbase is 2790mm, such a figure is very suitable for logistics distribution of urban terminals, can flexibly shuttle through the streets and alleys.
Boten V2 body size is larger, positioning wide-body multi-functional commercial vehicle, passenger version has 7 seats and 9 seats optional, length, width and height are 4925mm/1835mm/1980mm, wheelbase reached 3080mm, in addition to being suitable for logistics vehicles, as a good choice for urban passenger buses.
Boten M3 positioning efficient wide-body large micro truck, body size has double-row, single-row two choices, of which the single-row model box size of the length, width and height of 3710mm/ 1750mm / 370mm, in the same class has obvious advantages, more installation will also mean more money.
Not only that, as a micro card, Boten M3 also has the characteristics of stable and reliable power, durable leather, etc., and is specially developed for scenarios such as individual business self-provision, personal trafficking retail/wholesale, personal service self-preparation, enterprise self-preparation and personal operation.
Red dot observation:
Three commercial vehicles are listed simultaneously, which is very rare in the industry, which also highlights the "Ruixiang speed". It should be known that the BAIC Ruixiang brand was officially released in June 2021, less than 1 year ago, counting the three new cars listed today, there are already 5 models on sale. It can be seen that although BAIC Ruixiang is a new brand, its product release speed cannot be underestimated.
Not only is the product line rich, but also in terms of market channels, BAIC Ruixiang has also achieved good results, and has made a name for itself in Chongqing, Yunnan, Guizhou, Tibet and other cities, and the distribution outlets have blossomed in many places across the country in various forms such as experience centers, city exhibition halls, mobile booths, as well as online marketing platforms and smart stores.
Seemingly remarkable achievements are actually in the planning of BAIC Ruixiang. At the beginning of its establishment, the brand clarified the "three parallel" strategy of "passenger cars and commercial vehicles, traditional energy and new energy in parallel, and domestic market and foreign market".
Nowadays, BAIC Ruixiang already has two passenger cars and three commercial vehicles; its first new energy logistics vehicle has been off the production line in February; it has also achieved remarkable results in overseas markets, its products have successfully gone abroad, and a huge overseas export launch ceremony was held in March, so that BAIC Ruixiang's "three-merger" strategy has been fully implemented. It is expected that BAIC Ruixiang will have better development in the future.