In the statistical analysis of light commercial vehicle sales of Chinese car companies in the first quarter of 2022, Changan Kaicheng's total sales exceeded 79,000 units, ranking among the top three light commercial vehicle companies. Since the epidemic, the automotive industry has generally been affected, lack of chips, lack of production capacity, lack of market demand, and the cake of the light commercial vehicle segment is also shrinking. In such a context, Changan Kaicheng can grow against the trend, which shows that its strength is extraordinary.
In the statistics of March this year, the sales of light commercial vehicles fell across the board year-on-year, and in this context, Changan Kaicheng became a positive growth black carriage company, an increase of 11.7%. Sales throughout January to March increased by 51.6% year-on-year, ranking the forefront of the same industry.
Changan Kaicheng's performance is not accidental, in 2021 the annual sales reached 185,000 vehicles, compared with the 2020 sales data, an increase of 16.1%. Under the pressure of the epidemic, Changan Kaicheng has been able to maintain the trend of continuous growth, which is inseparable from its excellent supporting production coordination capabilities and product competitiveness and service capabilities.
Eye-catching products, sincere service
At the beginning of this year, Changan Kaicheng's sales performance was so excellent, which is closely related to the strength of its successive launch of a number of new models. Among them, the Changan Star Card PLUS, which was just listed on March 1, is particularly eye-catching, and the appearance, power, loading capacity and intelligence of the new models are outstanding in the same level of micro trucks.
Under the influence of the epidemic, many car companies have encountered the problem of delivery difficulties, Changan Kaicheng actively responded, ensured delivery, launched online car viewing, door-to-door test driving and delivery to home and other convenient services, innovative service methods, so that customers can achieve the previous need to travel back and forth multiple times to buy a car.
At the same time, Changan Kaicheng also put forward and practiced the five service commitments of "price transparency", "fast delivery", "one-time repair", "professional service" and "safe travel" to provide car owners with more peace of mind and worry-free service guarantee. It has to be said that strength products and heart-warming actions are particularly important in today's high-pressure environment.
Grow against the trend and win in stability
At the same time, through in-depth analysis and comparison of data, we can also find more information. In this data compared with the sales volume of previous months, Changan Kaicheng achieved a stable increase of 17.4%, which is different from other explosive growth companies. But this just shows that in the epidemic, the automotive industry generally has the illusion of sales data caused by the release of production capacity after too many backlogs of orders. On the contrary, it highlights the stability and strategic ability of Changan Kaicheng as a veteran of production, marketing and service.
After the Changan Star Card PLUS, the Changan Kaicheng F300 also followed, with a novel way of online live broadcast listing, in response to the current epidemic era, a strong gathering of fans. It is reported that Changan Kaicheng will also have a number of high-quality, high-performance and highly intelligent new cars unveiled in the future. Changan Kaicheng always adheres to the principle of "user-centric", multi-layered insight, research and digestion of user needs, and creates a more accurate and competitive product array with the user's thinking.
Under the epidemic situation, the ability of many car companies to integrate the supply chain has put forward extremely high requirements, Changan Kaicheng benefited from the supply capacity of Changan Group, the blessing of independent supporting strength, always actively responding, deep ploughing and meticulous work, becoming one of the fastest growing enterprises in China's light commercial vehicle industry.
This kind of step-by-step, intimate service, and steady success is the core pillar of China's automobile, China's manufacturing industry, and China's industrial development. Changan Kaicheng not only attaches importance to sales, but also attaches importance to the strategic goal of long-term sustainable development, actively plays the strategic role of "low-carbon intelligent logistics leader", does fine and strong in the market segment, helps users to start a business and create wealth, leads the industry to innovate and make progress, and steadily moves towards the vision of "building a world-class commercial vehicle brand".