On April 20, BAIC Ruixiang Commercial Vehicle launched a new product. At this conference, not only did three new commercial models come on the market, but ALSO BAIC Ruixiang also released a new LOGO for commercial vehicles. For a new brand that was only born for 1 year, the development speed of BAIC Ruixiang had to be amazing. At present, BAIC Ruixiang has realized the dual-line co-occurrence of commercial vehicles and passenger cars, and each type of model it releases can have a high cost performance in the mainstream market segment.
When some new car-making forces are still stuck in PPT car manufacturing, BAIC Ruixiang has achieved the "three mergers" strategy of "passenger cars and commercial vehicles at the same time, traditional energy and new energy in parallel, and the domestic market and foreign markets at the same time".
Commercial brands use the new LOGO
A year ago, when BAIC Ruixiang appeared at the Chongqing Auto Show and issued a declaration, the outside world was not too optimistic about this new brand, and some people thought that it was difficult to achieve such a development speed.
As we all know, the new car from product planning, research and development, to information declaration, and then to the new car listing, the whole cycle is not short, positive development, generally take 2-3 years. In fact, in 2019, the Chongqing Municipal Government signed a strategic agreement with BAIC Group. Under the sufficient preparation for product research and development, BAIC Ruixiang has the ability to develop multiple models under different platforms at the same time.
Since the birth of BAIC Ruixiang, it has clearly stated that it will focus on the commercial vehicle market. Today, one year later, BAIC Ruixiang released a new LOGO for commercial vehicles. The new LOGO takes the mountain form of "Five Peaks" as the source of inspiration, and represents the "Five Mountains" simplified columnar arrangement of "Mountains", symbolizing the five characteristics of "self-improvement", "enterprising", "excellence", "innovation" and "beauty", with the five characteristics of "Mountain Mingzhi" not only with the thickness and steadiness of stepping on the earth, but also the ambition of going straight to the sky, and the original intention of working with users has also been rooted in the newly released LOGO, down-to-earth, pioneering and innovative, and constantly upward concept, opening a new journey for commercial vehicles.
The release of the new LOGO allows BAIC Ruixiang to truly realize the development route of commercial vehicles and passenger cars, and the sooner the brand image of commercial vehicles and passenger cars is distinguished, the easier it is to enhance their respective market share and brand image.
At this point, BAIC Ruixiang took a good step.
The three products cover their respective market segments
Baiqi Ruixiang launched three commercial vehicles on April 20, namely the Boten V1, Boten V2 and Boten M3. The three new cars come from different platforms and target different market segments.
Boten V1 is a large-space MPV, priced in the range of 47,800-53,800 yuan, with 7-seat passenger and 2-seater van models to choose from. In appearance, its front face is highly recognizable, the banner-style front grille is inlaid with a large new LOGO, the light group is sharp and slender, the tail is square, and it is equipped with high brake lights.
Its length, width and height of 4520* 1720 * 1775mm, wheelbase of 2790mm, in terms of load can provide a very good space.
In terms of power, the Boten V1 is equipped with a 1.5L+5MT power combination, with a maximum power of 83 kW and a maximum torque of 150 N·m, which can be used on both urban and rural roads. At the same time, thanks to the support of DVVT+ VIS technology, the fuel consumption per 100 kilometers is only 7.1L.
In terms of configuration, the material and space layout is relatively simple, and the central control area has a large size touch screen, and there are also child safety door locks, reversing images or reversing radar options.
Boten V2 positioning is a wide-body multi-purpose commercial vehicle, the price range is 66,800-71,800 yuan,
The body length and width are 4925x1835x1980mm, and the wheelbase is 3080mm to achieve the best level in its class.
The front face of the Botten V2 is very sturdy, the banner front grille is connected to the slender headlights, and for the safety of the upper and lower personnel, the side is also designed with only the right side sliding door, but its back door is in the form of a split.
In terms of internal settings, there is a flexible and changeable layout of 7/9 seats, and the large space is comfortable to ride without pressure.
The interior space feels really wide, and the central control area has a large screen, which can realize the interconnection of mobile phones.
The Boten V2 is equipped with a strong and efficient power of 1.5L+5MT, and it is also capable of carrying nine people. At the same time, EPS electronic assistance is standard, which has the four advantages of low fuel consumption, high steering efficiency, good road sense and good control, bringing new choices for urban passenger transport.
It is reported that the follow-up Boten V2 will also launch a pure electric version.
Boten M3 is a wide-body large micro truck, which is more carryable, more capable and more economical than the same level of models in the market. Its price range is 52,800-61,800, and the body size has two-row and single-row options: 5755×1850×2070mm/5580×1850×2050mm, and the large size (single row) of the cargo compartment is 3710×1750×370mm. In terms of power, it has two power options of 1.6L and 2.0L, which can meet a variety of cargo transportation needs.
The Broad M3 has a rough shape and a simple interior, but uses a touch-sensitive display, which also has functions such as mobile phone interconnection and reversing images.
Its body is made of high-strength steel plate, and the double-layer steel plate in key parts increases the strength, which is more than 30% stronger than the single-layer girder design, and the leather is durable. The Boten M3 is specially developed for scenarios such as individual business self-provision, personal trafficking retail/wholesale, personal service self-preparation, corporate self-provision and personal operation.
The speed of Ruixiang in both business and ride
From the first commercial vehicle rolling off the production line in August last year, to the official announcement of BAIC Ruixiang Commercial Vehicle to the public, the strategy of taking both passengers and businesses has been firmly implemented, and BAIC Ruixiang has formed a two-legged walking situation.
Although it was established less than a year ago, BAIC Ruixiang has successively released Ruixiang X5, Ruixiang X3 and other high-quality and price-specific SUV with 7 seats.
Many people may not know that the "big 7-seat all-scene SUV" of BAIC Ruixiang X5 also won the 2021 "Cost-effective 7-seat Medium SUV" award.
In the field of new energy vehicles, baiqi Ruixiang's first new energy model has been rolled off the production line; the listing of three new cars such as Boten V1, Boten V2, and Boten M3 will also bring more new choices to consumers.
In terms of market, BAIC Ruixiang has made a name for itself in Chongqing, Yunnan, Guizhou, Tibet and other cities, blossoming at many points across the country, dealers are gradually expanding throughout the country, and overseas markets have also achieved results, and its products have successfully gone abroad and stood on the international stage.
summary
The new model of BAIC Ruixiang will open up a new commercial market for enterprises and bring a second hand to profit growth. However, the current automobile market competition is also becoming more and more fierce, the new forces of car manufacturing are struggling, the old car companies are also in danger, BAIC Ruixiang has been chasing the market with wolf nature for a year since its establishment, and it seems that it does not have much time.
There are dangers and organics, and the advantages of BAIC Ruixiang are also very obvious. Rooted in Chongqing, in terms of industrial support, resource supply, talent reserves, etc., this car company also has advantages, to maintain such a speed of Ruixiang, growing into the fastest growing national brand is our expectations for it.