On April 20, baiqi Ruixiang commercial vehicle new product launch conference was held in Hechuan District, Chongqing. At the press conference, BAIC Ruixiang not only unveiled the new commercial vehicle brand LOGO, but also brought three new commercial vehicles of different categories. At this point, the strategy of BAIC Ruixiang taking advantage of business has been firmly implemented, forming a two-legged walking situation, and the commercial vehicle sector will also become the second pole of BAIC Ruixiang's growth.
Released a new LOGO for commercial vehicles
In fact, BAIC Ruixiang began to plan the strategy of taking advantage of the business as early as the beginning of its establishment, and in less than a year, it has successively released Ruixiang X5, Ruixiang X3 and other high-quality and price-specific 7 SUVs, and now it has brought three commercial vehicles such as Boten V1, Boten V2, and Boten M3, and the speed of new products can be said to be very fast.
Of course, in order to be able to distinguish itself from passenger cars, BAIC Ruixiang has also designed a new LOGO for its commercial vehicles. Specifically, this LOGO is still very meaningful, it is based on the "Five Peaks" mountain form as the source of inspiration, to represent the "Five Mountains" simplified column composition of the "mountain" arrangement, the official name symbolizes the "self-improvement", "enterprising", "excellence", "innovation", "beautiful" five characteristics, to the mountain Mingzhi, both the foot on the earth of the thick and steady, but also the ambition to go straight to the sky, and the original intention of the user to struggle together has also been rooted in the newly released LOGO, for commercial vehicles to open a new journey.
The products are in full bloom, and three new cars of different types are released
There is no doubt that in addition to the release of the new commercial vehicle LOGO, the most important thing about this conference is three new commercial vehicles, namely Boten V1, Boten V2, Boten M3, three new cars from different platforms, respectively for different market segments.
Boten V1, positioned in the MPV of large space strength, has a choice of 7-seat passenger and 2-seat van models, priced at 47800-53800 yuan. The space of this car is undoubtedly the biggest attraction, the length, width and height of 4520 * 1720 * 1775mm, wheelbase 2790mm, it can be said that both in loading, transportation performance is very good. In terms of power, the Boten V1 is equipped with a power combination of 1.5L + 5MT, with a maximum power of 83kW and a maximum torque of 150N·m. At the same time, thanks to the support of DVVT+ VIS technology, the fuel consumption of 100 kilometers is only 7.1L, which has obvious advantages for the current situation of soaring oil prices.
Boten V2, positioned in a wide-body multi-purpose commercial vehicle, is priced at 52800-61800 yuan. This car also has a very strong loading capacity, its length, width and height reached 4925x1835x1980mm, 3080mm of ultra-long wheelbase is even more pressure on the same level, coupled with the flexible and changeable layout of 7/9 seats, there is no sense of pressure when riding. In addition, The Boten V2 is also equipped with a power combination of 1.5L+5MT, which is still no problem with a full load of nine people, and is equipped with EPS electronic power as standard, which has the advantages of low fuel consumption, high steering efficiency, good road sense and good control, bringing new choices for the urban passenger transport field. The follow-up Boten V2 will also launch a pure electric version, which will allow users to save to the end.
Boten M3, high efficiency wide body large micro card, priced at 66800-71800 yuan. Specifically, the body size of this car has two-row, single-row two choices 5755× 1850× 2070mm/5580×1850×2050mm, large cargo compartment (single row) 3710×1750×370mm, load more, earn more. In terms of power, it has two power options of 1.6L and 2.0L, and the engine equipped with stable performance, abundant power, strong climbing ability and economical economy can meet a variety of cargo transportation needs. The body is made of high-strength steel plate, and the double-layer steel plate in key parts increases the strength, which is more than 30% stronger than the single-layer girder design, and the leather is durable.
Editor's note
In the "track" of automobile development, not only passenger cars have attracted much attention, but commercial vehicles also have great potential for development. And BAIC Ruixiang is also a multi-faceted layout, and the strategy of "taking the business" at the same time can also see the ambition of this car company. However, the development of the automobile market is also a coexistence of business opportunities and crises, and we also look forward to this independent car company to rely on solid capabilities to create a more amazing "Ruixiang speed".