Preface
In the digital wave of the 21st century, the Internet economy is reshaping the world at an astonishing speed, among which the popularity of online teaching and the rise of live streaming are quietly changing the way we produce and consume.
These emerging models have brought unprecedented challenges and opportunities to the real economy, and enterprises are facing major adjustments in their business strategies.
However, along with the opportunity, there is a "gray area" such as the live streaming of goods in the Jietu car incident, whose vulgar content not only arouses widespread discussion in the society, but also poses a direct threat to the brand image and consumer rights.
Behind this, there are not only the short-sighted performance pursuit of enterprises, but also the lag of the regulatory mechanism and the lack of consumer discernment.
The chaos of live broadcast driven by the wrong view of performance
Live streaming has quickly become a new favorite in marketing due to its low cost and wide reach.
Unfortunately, some companies, such as individual sellers of Jietu Auto, have adopted vulgar marketing tactics under performance pressure to quickly attract traffic through sensationalism, but they have not anticipated the long-term damage to the brand.
The short-sighted pursuit of performance not only makes consumers lose trust in the brand, but also may lead to a double decline in product quality and service level.
Live streaming chaos under regulatory loopholes
In the face of new challenges in the live streaming industry, the existing laws and regulations are inadequate.
On the one hand, the specific definition of live broadcast behavior is vague, and it is difficult to form effective constraints. On the other hand, the lack of supervision and punishment has given criminals an opportunity. In addition, problems such as poor cross-departmental coordination and low participation in public supervision have further exacerbated the difficulty of governance. Together, these problems constitute a hotbed for frequent live broadcast chaos.
The lack of consumer quality exacerbates the chaos of live broadcasting
Consumer misconduct should not be ignored either. In the era of information explosion, some consumers lack the necessary risk awareness and discernment ability, and sometimes even inadvertently become the disseminator of vulgar content.
The indifference of consumers' moral concepts and the weak awareness of rights protection have virtually provided a market for bad live content.
Governance strategy direction
To solve the chaos of live broadcasting, multi-dimensional efforts are needed. Enterprises should establish a scientific business philosophy, balance short-term interests and long-term brand building, and put quality and integrity in the first place.
At the regulatory level, it is necessary to continuously improve relevant laws and regulations, clarify the boundaries of live broadcasting, increase the crackdown on illegal acts, promote efficient cross-departmental collaboration, and improve the participation and effectiveness of public supervision.
For consumers, public education should be strengthened, risk identification ability and moral evaluation standards should be improved, and awareness of rights protection should be enhanced, so as to jointly create a healthy consumption environment.
conclusion
To sum up, the management of live broadcast chaos is a systematic project, which requires the joint efforts of the government, enterprises, consumers and all sectors of society.
Through comprehensive governance, we can not only curb the bad atmosphere of the live broadcast industry, but also lay a solid foundation for the healthy and orderly development of the Internet economy and maintain a clear and harmonious social order.
In this process, the choices and actions of each individual are an indispensable force to promote social progress.