"I'm particularly worried that (Xiaomi SU7) won't be popular as soon as it comes up, and everyone won't buy it. What's even more worrying is that if everyone comes to buy it, it will take a year or two to wait for it, and they will definitely be scolded miserably. Before the Xiaomi SU7 went on the market, Lei Jun expressed his concern about the pace of delivery of new cars in an interview with CCTV News.
Now it seems that Lei Jun's words have really come true. At that time, he was worried that the new car would not be welcomed by the market, and he was also afraid that once it became a hit, the delay in delivery would cause consumer dissatisfaction. Today, that fear is becoming a reality.
I see, Brother Lei is a life to sell futures. Since its birth, Xiaomi has been labeled as a "rush to buy" and "hunger marketing". Especially the "Society I Brother Lei, there are not many ruthless people!" The words are deeply imprinted in everyone's minds.
Since the Xiaomi SU7 was unveiled in the spotlight and deliveries were launched, the enthusiasm of the market has exceeded expectations. Now, 10,000 SU7s have found their owners, which is undoubtedly exciting for a new entrant. For the same delivery of 10,000 vehicles, it took Tesla more than a year, Wenjie also took 87 days, and Xiaomi only took 43 days.
However, there is also a hidden worry behind the joy - the delivery cycle displayed on the Xiaomi car app has reached 9 months at the longest, which undoubtedly makes many consumers anxious.
Lei Jun's sentence "I'm worried that I will be scolded miserably after waiting for a year or two", now it seems that although it is not as exaggerated as "one or two years", the nine-month waiting period does make Xiaomi Auto feel the pressure from the market. How to balance production capacity and market demand to ensure that the user experience is not affected has become an urgent issue for Xiaomi Auto to solve. After all, the waiting time of 9 months is too long, and it is difficult to say whether users can stick to it, and maybe it will be "empathy".
The Xiaomi car SU7 is really attractive, especially the handsome appearance. Coupled with the more cost-effective price and Brother Lei's super marketing methods, the explosion seems to be expected. But you have to sell the goods after all, and no matter how delicious the food is, it will not be good if it is always in the pot and not on the table. I especially admire the buyer who can wait 9 months, it seems that Xiaomi Auto is a professional person. If you are a "scumbag" for 9 months, I am afraid you will have changed several girlfriends.
In the face of challenges, the Xiaomi car team did not shy away from it, but chose to deal with it head-on. They know that in this era of high transparency, word of mouth is more important than any advertisement. Therefore, strengthening communication with users, announcing production progress in a timely manner, optimizing supply chain management, and striving to shorten the delivery cycle have become the focus of their work.
Lei Jun also showed confidence, he said that Xiaomi cars have passed the ramp-up of production capacity, and the delivery speed will be faster and faster in the future. At the same time, he also said that he promised to complete the delivery of 100,000 Xiaomi cars in 2024.
At the same time, Xiaomi is also exploring ways to alleviate users' waiting anxiety through technical means and innovative services, such as providing more detailed and personalized order tracking services, or providing some exclusive benefits for users who have been waiting for a long time, so as to maintain a good relationship between the brand and users.
Ladies and gentlemen, can you wait a month?
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