Xiaomi SU7 "capsized" in Lei Jun's live broadcast, can it still sprint to the 120,000-year sales target?

Quick review of the car

2024-05-26 01:02Posted on the official account of Henan Car Express

Two days ago, Lei Jun, chairman of Xiaomi Group, posted on social platforms, saying that Xiaomi's automobile factory will start double-shift production in June, and at least more than 10,000 vehicles will be delivered that month.

At the same time, he also reiterated once again that the target for Xiaomi car deliveries in 2024 is to guarantee a minimum of 100,000 vehicles and sprint to 120,000 units.

Driven by Xiaomi's brand influence and Lei Jun's personal charm, it is no exaggeration to say that the Xiaomi SU7 car is an Internet celebrity car with its own traffic. Before the appearance of Xiaomi SU7, there really didn't seem to be a medium and large pure electric car in the domestic auto market, which could attract so much attention before it was listed.

According to the domestic sales data of medium and large sedans in April, the Xiaomi SU7, which was launched for the first full month, really lived up to expectations, ranking 6th in the sales list, selling 7,058 vehicles.

Although in terms of sales, the Xiaomi SU7 ranks behind the BYD Han EV and the Zeekrypton 001, but for a brand-new model, the performance of the Xiaomi SU7 is also amazing enough.

After entering May, the sales of Xiaomi SU7 market are also growing steadily, and the weekly sales of Xiaomi SU7 in the 20th week of this year (May 13-May 19) are 2,000 units. Compared with the 19th week, Xiaomi SU7 sales increased by 82% month-on-month, which is still a very large increase.

As of May 15, Xiaomi Auto has achieved the delivery of its 10,000th new car in 87 days.

From what Lei Jun said about starting double-shift production in June to achieve a monthly delivery of 10,000, it can also be felt that the current Xiaomi SU7 is not lacking in sales, but in production capacity. If the production capacity can keep up, in the view of the car quick review, there is no suspense that the delivery volume of Xiaomi cars in June will exceed 10,000.

In order to further promote the Xiaomi SU7, in the road test of the Xiaomi SU7 on May 21, Lei Jun personally drove the Xiaomi SU7 for live broadcast. The whole live broadcast lasted for 3 and a half hours, and Lei Jun also shared a lot of content about Xiaomi cars.

Unexpectedly, it was such a live broadcast, but it caused a big and small storm.

During the live broadcast, Lei Jun said something like this, which roughly means that the Xiaomi SU7 team is still testing, hoping to run this batch of cars to 15 or 200,000 kilometers. In that case, I'll run through his entire life cycle and see if there are any problems.

As soon as this statement came out, many Xiaomi SU7 owners broke out in a cold sweat: Could it be that the Xiaomi SU7 I bought before has not been tested and is a semi-finished product? 15~200,000 km is the whole life cycle of Xiaomi SU7?

Soon, Xiaomi Auto officially responded to the concerns of these netizens mentioned by Lei Jun in the live broadcast, saying that the test mileage of the new car has exceeded 5.4 million kilometers before the official release.

As for the problem of 15~200,000 kilometers of the whole life cycle, it refers to the fact that Xiaomi SU7 has invested 100 test vehicles in addition to the standard test vehicles for national highway road tests. These cars are models produced in accordance with mass production standards, and continue to be tested after completing the test standards, and some vehicles will be tested to 15~200,000 kilometers, in order to escort the follow-up function OTA, and ensure the new functions of the vehicle and a more stable software and hardware system.

I just don't know if Lei Jun's "capsizing" in the live broadcast will affect the sales of Xiaomi SU7 in the future.

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