It was revealed that Porsche's Chinese dealers collectively forced the German headquarters: changing executives and giving subsidies

Drive the house

2024-05-26 08:48Published in Henan

Fast Technology reported on May 26 that a few days ago, according to domestic media reports, Porsche's Chinese dealers launched a collective protest and boycott, preparing to force the German headquarters.

According to the report, the main contradiction between the two sides is that Porsche's sales in China have plummeted, and electric vehicles cannot be sold, resulting in the sale of cars at a loss.

In order to complete its own sales task, Porsche China still chooses to press the warehouse to dealers, because the price of Porsche cars is high, and the pressure on the dealers has huge financial pressure.

Now dealers are asking Porsche headquarters to give subsidies and replace senior executives with the weapon of stopping car entry, and so far, Porsche officials have not responded to this.

Other media said that before May Day, Porsche investors sent a letter to Porsche, asking for compensation for the loss of recent sales of new cars, and about 65% of dealer investors do not pick up cars. The German headquarters has sent an investigation team to China to investigate the problems existing in the Chinese market.

According to the financial report released by Porsche, in 2023, Porsche's annual sales in the Chinese market will be 79,283 units, a year-on-year decline of 15%, and it is also the only region where Porsche's sales in the global market have declined.

At the same time, the Chinese market, which has maintained the title of "Porsche's largest single market" for many years, will be replaced by the North American market in 2023, which sold 86,059 vehicles for the year, a year-on-year increase of 9%.

In the first quarter of 2024, Porsche China sold 16,340 vehicles, a year-on-year decrease of nearly 25%, and sales plummeted.

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