The quality reputation of Japanese cars is being abandoned by the tide of the times

The whole vehicle is noisy

2024-06-17 15:48Creator in the automotive field

Today, let's talk in detail about how the stalk "The reason why the Japanese system is of good quality is because of the conservative technology, low configuration, and nothing to break it" replaces the "craftsman spirit".

Simply put, it is diminishing marginal utility.

Around 2008, Corolla fans ridiculed BYD F3 for plagiarizing Corolla every day, and the inferior quality of the products was all due to cheap sales.

In 2024, BYD Qin fans ridicule Corolla for its inflated pricing, poor configuration, and insufficient cost performance, and some people still recognize LOGO as leeks.

It seems that the concept of consumption has changed, but it is actually the evil result of Toyota's self-containedness.

In 2008, the quality of the whole automobile industry is generally not very good, abnormal noise breakdown, various failure rates, we count it as one thousandth, but the Internet is not as developed as it is now, not so big public domain scolding, but the corresponding owner reputation has a great impact.

For example, let's say the quality is a perfect score of 100, the 2008 Corolla has 80 points, and the 2008 F3 has 60 points.

Consumers naturally associate this phenomenon with cheap and ungood goods.

In 2024, with the progress of the industry, the fault light system will mature and early warning to solve major problems, 360 and ESP and other configurations will reduce scratches, road conditions will be improved, the vehicle redundancy backup performance will be more abundant, the 4S maintenance rate will be higher than that of roadside shops, and the regulatory system will become mature, all of which are contributing to the improvement of quality experience.

Assuming that the overall progress of the industry is 20 points, the rough calculation of Corolla in 2024 should be 100 points, and Qin plus in 2024 should be 80 points.

Friends who have experienced the baptism of exam rankings have found that something is wrong: it can't be counted like this.

The progress from 80 points to 100 points is very low and the fault tolerance is very low, even if it is a top student, it can only be done occasionally, but the progress from 60 points to 80 points can be achieved by solving a few common mistakes slightly.

Therefore, it should be calculated from the perspective of quality cost, with the same cost, it is only enough for Toyota to progress 15 to 95, but enough for BYD to improve 25 to 85, and the result is that the score difference has narrowed from 20 to 10.

Reflected in the real quality, the failure rate of both is likely to drop to the level of 1 in 10,000, Toyota may be a little stronger, but non-professionals have not noticed.

At this time, even if you use public relations to spend money on the negative, the rate of return is much higher than the excessive volume quality.

The quality has been rolled up to the last stage into the bottleneck period, at this time consumers will begin to care about the car loss of electricity and fuel consumption, whether it can be charged, whether there is a large screen Internet of Vehicles These more obvious selling points, the result is that Toyota seems to be very careful to maintain its good reputation for many years, but lost the new wave of cost performance.

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