Four months after its launch, the Xiaomi 14Ultra has ushered in an unprecedented price cut. Its 12+256GB storage version has fallen below the 6,000 yuan mark, and the price is only 5,899 yuan. If you are a JD Plus member, you can enjoy a discount of dozens of yuan on this basis, and the price is only 5869.51 yuan.
You know,Before 618,Xiaomi 14Ultra was almost no discount at all,Even if there is,It's only a discount of one to two hundred yuan when the third-party platform is subsidized,Like this time, a discount of up to 600 yuan is rare。
The Xiaomi 14Ultra price reduction is mainly due to the following considerations:
First, conform to the market environment of the 618 mid-year promotion. During this shopping carnival, consumers generally expect great deals on products, and the competition among major brands is fierce. By reducing the price, the Xiaomi 14Ultra can better participate in the promotion of the 618, attracting more consumers' attention and purchases, thereby increasing sales.
Second, to deal with the competitive pressure of the flagship products of the competitor Ultra. Similar products of friends have different degrees of discounts, and the price is more advantageous. In order to stay competitive in the competition, the Xiaomi 14Ultra has reduced its price to improve its own price-performance ratio and prevent users from flowing to competitors.
Third, prepare for the release of a new generation of flagship chips. With Qualcomm announcing that the new generation of flagship chip Snapdragon 8 Gen4 is scheduled to be released at the end of October, the Xiaomi Mi 14Ultra equipped with Snapdragon 8 Gen3 chip needs to adjust its price strategy in advance to make room for subsequent product launches and market layout.
Fourth, clean up the inventory and accelerate the return of funds. Through price reduction promotions, the sales of products can be accelerated, the inventory backlog can be reduced, so that the funds can be returned more quickly and invested in the development and production of new products.
Do you think that after the price reduction, is the Xiaomi Mi 14 Ultra worth buying?