Xiaomi's latest financial report for the first quarter of 2024 shows that the company has made a major breakthrough in the promotion of the high-end mobile phone market, with the proportion of high-end model shipments climbing to 21.7% of total shipments, with an annual growth rate of 1.4%, which stands out from third-party analysis and strongly proves that Xiaomi's transformation to the high-end market is steady and positive.
Especially in the Chinese market, Xiaomi performed well in the key price range of 5,000 to 6,000 yuan, with a significant increase in market share to 10.1%, an increase of 5.8 percentage points compared to the same period last year, highlighting its strong foothold in the domestic mid-to-high-end mobile phone field. The fierce competition in the smartphone industry not only accelerates the speed of product iteration, but also prompts consumers to become more rational in their purchasing behavior.
With the approach of the 618 shopping festival, the warm-up of this annual shopping event has been hotly opened, and the mobile phone manufacturers are ready to go, and Xiaomi, which is synonymous with cost performance, is to Xiaomi 14 series with an unprecedented "price reduction mode" strong debut, preparing an unexpected surprise for consumers who are looking forward to it.
Xiaomi Digital Series: The Bright Star of the High-end Front As the brand's star product line, the Xiaomi Digital Series has always been the focus of market attention. After the Xiaomi 13 series successfully established its position in the high-end market, the Xiaomi 14 series has shouldered the important task of continuing its glory, not only achieving a leapfrog upgrade in hardware configuration, but also cooperating with an unprecedented price reduction campaign, covering the two main products of Xiaomi 14 and Xiaomi 14 Pro, providing an excellent purchase opportunity for consumers who are still waiting and seeing.
Xiaomi 14 Standard Edition: The Beauty of Balance, Optimal Sex and Price Xiaomi 14 Standard Edition, although positioned under Pro, has won wide acclaim in the market for its 6.36-inch ultra-narrow bezel straight screen design and vertical bezel middle frame structure. Combined with 1.5K resolution, 3000 nits peak brightness, and LTPO adaptive refresh rate technology, the visual experience is extraordinary. Equipped with the top Snapdragon 8 Gen3 processor, with a 50-million-pixel custom camera and Leica professional tuning, the imaging function is comprehensively improved. Coupled with the combination of a 4610mAh battery with 90W wired fast charging and 50W wireless charging, the battery life is worry-free.
Xiaomi 14 Pro: Pursuit of Extreme, Experience Upgrade Compared with the basic model, Xiaomi 14 Pro has been significantly upgraded in many aspects: it adopts a 2K resolution screen, is equipped with a tougher Xiaomi dragon crystal glass, introduces an innovative imaging system with 1024 levels of variable aperture, and a larger capacity 4880mAh battery and 120W wired fast charging, coupled with an elegant curved screen design, providing a full range of upgrade enjoyment for users who pursue a perfect experience.
618 shopping spree, it's time to start With the "big dive" of the price of the Xiaomi 14 series, for cost-effective consumers, the Xiaomi 14 12GB+256GB version is only 3451 yuan, which is very tempting; For users who pursue top performance and excellent experience, the Xiaomi 14 Pro 12GB+256GB version has dropped to about 4299 yuan, which is also a good time not to be missed.